Belgacom "Printed e-mail"

Belgacom wanted to boost both their internet services and fixed telephone line towards people who didn't have either. The target could not be reached by telephone or e-mail. So the sales manager wrote an e-mail, printed it and sent it by post. Finding this e-mail in an envelop makes the message immediately clear, even before reading the letter: "As I could not send my advantageous offer by e-mail, I had to contact you by post". 7% of the target group contacted Belgacom (about 5,200 out of 75,000 people). Of this 7%. 1,796 people took a subscription for both telephone and internet.

Agency: I DO Brussels, Belgium.