Wednesday, February 28, 2007

Dancing School Weber "Learn dancing faster"

Learn dancing faster. Dancing School Weber.

Agency: JWT, Frankfurt, Germany.


Special scratchcards were handed out to woman in Hong Kong highlighting the high odds of developing breast cancer and urging them not to gamble with their lives.

Agency: Grey, Hong Kong.

Tuesday, February 27, 2007

The fight against hair fall.

An alarming number of people suffer from hair fall across the world. Even more believe that hair fall is a naturel cause of ageing, and there is nothing you can do about it. What better way to represent the anti-fall proposition than a punching hair-bag. Inflatable hair strands conveying “Fight Fall” was randomly placed a malls. On seeing this bop hair strand, people by instinct began to punch or tried to knock it down.

Agency: Ambience Publicis Advertising, Mumbai, India.

Monday, February 26, 2007

Catch Me If You Can.

To capture the essence of the movie Catch Me If You Can, life-sized visuals of Leonardo DiCaprio and Tom Hanks were put on different panels of a revolving door. As the door turns, you get the visual simulation of Hanks desperately trying to catch DiCaprio, but never succeeding.

Agency: Grey, Hong Kong.

The Sweet Scorpion Poison.

To promote the book "O Doce Veneno do Escorpião" (The Sweet Scorpion Poison) written by Bruna Surfistinha, a brazilian ex-prostitute, where she tells her experience in the prostitution world, edited by Editorial Presença, the agency Torke Stunt created this campaign which was structured in 3 actions:

1-Polaroids- Polaroids picturing Bruna Surfistinha's sexy image were placed in different spaces, from ATM machines, phone booths, benches, parks, public transports, etc... On the polaroids was written: "Want to know more about me? go to XXX"

2-Napkins- napkins simulating a lipstick mark were placed in shopping centres, public toilets, pubs and sex-shops. On the napkin was a book's excerpt: "I have seen and done everything. There's no fantasy that can scare me."

3-Fire extinguisher - Next to fire extinguishers in public places and bookshops, stickers were placed with the text "Extinguish the fire after reading The Sweet Scorpion Poison."

Agency Torke Lisbon, Portugal.

Friday, February 23, 2007

Kiwi Kleen.

A flat die-cut shirt was printed on paper and inserted into a popular lifestyle publication – giving the impression that the shirt had been flattened by the pages of the magazine.

Agency: Grey, Hong Kong.

Thursday, February 22, 2007

KarstadtQuelle Insurance.

KarstadtQuelle Insurance is making the best use of bowling lanes by advertising its dental implant coverage. When a bowling ball hits the pins it look like teeth being knocked out.

Agency: Jung von Matt, Germany.

Wednesday, February 21, 2007

Schweppes "Quiet please"

Everytime the referee was asking "Quiet please" the first letters of the Schweppes Brand (Schhhhh...) appeared on the score screens of the MASTERS ARENA STADIUM.

Agency: Street Life, Spain.

Monday, February 19, 2007

The Apartment "Consumer generated street art"

The display windows of agency The Apartment in NY the Soho quarter. “Realized Consumer generated street art” from the group of artists Illegal Art.

Agency: The Apartment, New York, U.S.A.

Friday, February 16, 2007

Poundwise "Every bird has its own home"

It's almost may again and that means that every bird searches for a home to lay their eggs. And just like us people, birds also have their wishes. A swallow prefers a gutter and a peewit feels at home in a nest in tall grass. And ofcourse a lot of birds demand a good oldfashioned nest high up in a tree. But recently also birds with a housingproblem can live comfortable in the big city. On several locations the Poundwise Real Estate Birdbox will appear. A birdbox excelently suitable when one thinks of expanding the family...

Agency: Friday Amsterdam, The Netherlands.

Thursday, February 15, 2007

Solo Mobile "Push to Talk"

An intelligent campaign for the national launch of the service Push to Single Talk (the new technology that transforms the cellular telephone in a true one and just walkie-talkie). To Vancouver, Toronto, Montreal and Calgary, the agency has placed, to every stopped of the bus, a billboard interactive connected with the buses stop of the other cities.

Agency: Rethink, Vancouver, Canada.

Wednesday, February 14, 2007

Another Bloomin Designer.

For this project the set out to design to business card that to prospective client would want to keep on their table rather than in their pocket. The result was to business card that worked like to miniature house-plant, growing alfalfa or cress when dipped in water - to business card for “another bloomin” designer'. The logo was also cut into to “seed stencil” that allowed the logo to be grown on either earth or lawn; on uncut grass, the message would remain hidden until the area was mown..

Designer: Jamie Wieck.


Wag stands for "Wives and girlfriends," Wags Boutique is a new show where girls compete to run the most successful clothing boutique in the heart of fashionable Soho. These are just a couple of the non-traditional executions that are being used to advertise the show. The Chihuahua urinal is brilliant.

Agency: M&C Saatchi, U.S.A.

Recycle tattoo.

Organ donation: Recycle tattoo.

Agency: Icontract, Mumbai, India.

Saturday, February 10, 2007

Budokan Karate School.

For Sale. Pepper spray, hunting knife and a handgun. The owners joining karate classes. Budokan Karate School. To enroll, call 050-4250077.

Agency: TBWA\RAAD, Dubai, UAE.

Hawaiian Tropic "Enjoy the sun"

Enjoy the sun with Hawaiian Tropic. These two pages in this magazine are actually reflecting the sun.

Agency: Grey, Sweden.

Friday, February 09, 2007

Axe towels.

Interesting DM piece for Axe Deoderants.

Agency: Lowe MENA, Dubai, UAE.

Help Age India.

Guerilla work done for Help Age India! In India, its a common practice to garland a deadman's portrait. In this campaign, old people walked the streets holding garlanded photoframes around their faces with a small message at the bottom reading "This is how many families treat their old, while they are alive."


Tears in Lebanon.

A tourist guidebook titled “Tears in Lebanon” was mailed out to wealthy individuals in Dubai. But instead of finding beautiful pictures inside, the reader find pages made of tissue paper. This was followed by an appeal for donations and a personal invitation to a charity dinner.

Agency: TBWA\Raad, Dubai, UAE.

Wednesday, February 07, 2007

Strijkcentrale "The Laundry Shop"

Guerilla Campaign for a local laundry (ironing company). They put covers over the seats in bus stops all over the city. While you're waiting, we'd already ironed your shirt. The idea includes 2 versions : one with a real iron, and one with printed iron on the covers.

Agency: LDV United, Belgium.

Tuesday, February 06, 2007

Lakme "Just like that"

The Lakme Hairnext Styling Gel curls up straight hair and gives that bouncy look. The challenge lied in making women believe that they could get those curls easily, and in no time. Above all, this promotion had to be done effectively within a limited budget. Every mailer had a ribbon that ran across the lenght. The instruction asked for the ribbon to be lifted and released. The ribbon curled up instantly into a elegant bounce. Thus conveying the brand message easily. Mailers were sent to potential clients and existing clients of the Lakme Salon.

Agency: Lowe, India.

Monday, February 05, 2007 "Tent-card"

A cutout of a hommeless kid was hidden inside tent cards kept on coffee tables. Since the menu is printed on these tent cards, many people who casually lifted these tent cards were shocked to find a kid inside. Not only did it catch people unaware, but evoked immediate empathy towards the childeren living in such conditions. As a result, from the 54 outlets were the activity was carried out, they collected over two lakh rupees within just six weeks.

Agency: Everest Y&R, India.

Thursday, February 01, 2007 "Bathroom Doorknobs"

Caution. You're about to share more than a bathroom with this quy.

Agency: JWT.