directdaily

The home for the blind Mühlehalde in Zürich is the home for old, blind persons. The rather old residents of the home were acting as the star...

The non-profit organization Berlin City Mission started Project Donate Warmth in order to help the homeless make it through the winter. Life...

Schiphol Airport passengers waiting for their baggage were they greeted with opened boxes of vodka passing arround the carousel. The message...

Miniature soccer goals were placed on green urinal decdorizer blocks in several pubs. Moth balls were placed in front of the soccer miniatur...

During the summer the Playboy magazine looked for a playmate among the girls on the beach. To encourage the girls to participate in the comp...

50.000 buttons were displayed, each printed with a single word representing one of a hundred possible responses to contemperary art. The pub...

TBWA/ Hunt Lascaris noticed that underprivileged children in the rural areas of the Limpopo Province were attending school without anything ...

Opodo online travel company promotes Japanese destinations by placing mini suitcases in sushi bars on the rotating belts with destination me...

To demonstrate the effectiveness of Lyomer, as a medicine spray for nasal concertino, they placed stickers on the hand driers of public rest...

To promote the Fernfahrer truckers magazine simple stickers of magazine covers were placed on top of cars (that only truckers can read) with...

Women have the habit to squeeze in fruit they want to buy, to feel if it's ripe enough to eat. This habit was used to built awareness ar...

Design a low-cost mailer which innovatively combined two objects - the carbon and envelope - in an unexpected way. The envelope poses an unu...

The target group was young fashion-interested Berliners. So let's meet them, where young Berliners show off their fashion-interest: in t...

David Boon was an usually short, nuggety, Australian cricketer during the early 1980's. He also loved a beer. The opportunity of cricket...

A new campaign to draw people’s attention on the drinking water problem: on World Water Day more than 500 “Green Belgium stickers” are being...

Special decals were placed over ATM’s to highlight Shenzhen Mobile’s new mobile banking service. Agency: Ogilvy & Mather, Guangzhou.

They sent out a plastic bag containing water, a pipe, a carrot and two round black stones. The attached message was simply: "Warmest Ch...

The most common way people get pirated software is by asking friends and colleagues for it. So they sent out a brown paper envelope (each of...

A brochure in the shape of a cockroach is placed through the cranny of houses' doors, simulating how easy it is for the insects to get i...

When people pass mirrors, they instinctively stop and look at themselves. They took advantage of this trait of human nature by making a gian...