directdaily

Daily news about direct marketing & engaging advertising

Friday, August 04, 2006

Pie in Face.

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To promote the Comedy Film Festival pie deals were placed on revolving doors all over the city. When someone walks through the door it looks...

Woodland “Welcome mat”

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Woodland is a leading brand of outdoor shoes, apparel and accessoires. A welkome mat has been placed just inside the showroom door, unlike t...
Thursday, August 03, 2006

Ped news from Pedigree.

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A nice reminder of the “friend’s day”, July 20th. Dog owners immediately knew what to buy for their dog. Agency: TBWA\Brazil.

Pepsi "Headphone Jack Posters"

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Since people carry MP3 players everywhere they go, they placed posters with fully functionele headphone jacks on the subway, allowing them t...

Manifesto.

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Manifesto is a progressive Calgary Hair Salon. For their grand opening, they sent out invitatieons that reflected the attitude of their bran...

ASPE "Promotion bag"

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This bag was given when you bought a book by Belgium’s most famous crime-writer. Agency: Duval Guillaume, Belgium.

Wreaths.

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It’s a common sight to see flower sellers at traffic signals in Mumbai. During the season leading to Christmas and new year, for about three...

Nokia “Video call backgrounds”

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Video call backgrounds. Use this as a background for “I’m working late” video calls. Agency: Generator, New Zealand.
Wednesday, August 02, 2006

Museum of civilization.

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A very simple direct mail piece to let people know about the “1000 years of Russia” event. Agency: Cossette, Canada.

Fiat “Supermarket Big Car”

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Fiat Ducato. Maximun load capacity. Great idea in general, but talking to the wrong target. Agency: FCB, Brasil.

Volkswagen “Flake”

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A Christmas snow flake card for Volkswagen. Agency: DDB, New Zealand.

Association for adoption & child welfare.

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Another creative way to use the magazine media. Agency: Ogilvy & Mather Mumbai, India.
Tuesday, August 01, 2006

TomTom "Find your way the easy way"

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City maps next to the road are exclusively visited by people who don’t own a car navigation system. So that’s where we confront car owners w...

Tsunami collection box.

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Moulded in the destinct shape of Sri Lanka, this Tsunami collection box put use the age-old Thirsty Crow story. As more coins were dropped i...

Karate “Chop board”

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The brief was to design an innovative namecard that would stand out and also demonstrate the nature of Allied Martial Arts Gym Karate Master...

Chevrolet “Rear Park Assist”

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Attached are two sensors that beep faster the closer a persoon walks to the stand. The sensors do the same in a car equipped with Rear Park ...

Friskies “Milkoholics”

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Friskies developed a new product innovation, Milk Essentials™, to add to some SKUs giving their brand a stronger point of difference. This c...
Monday, July 31, 2006

Amnesty International “letter pad”

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The letter pad was mailed to Amnesty members. On opening the pad the barbed wires change to writing lines demonstranten what writing a lette...

Anxiety awareness week.

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The National Phobics Society is the leading charity helping sufferers with Obsessive Compulsive Disorder(OCD). This year, they couldn't ...
Thursday, July 27, 2006

Zonex “Pierced man”

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In India there’s a cult of traditional entertainers who pierce various body parts. They hired a few of them to advertise their client Zonex’...
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