directdaily

Daily news about direct marketing & engaging advertising

Thursday, August 17, 2006

Holiday.

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Directdaily goes on a holiday untill mid-september.

Toronto Plastic Surgery “Nose cup”

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Toronto Plastic Surgery "Nose cup" Agency: DDB, Canada.

Bisley ”AC/DC”

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This box was sent to introduce a new office storage system: Bisley InnerSpace. The new InnerSpace System reduces the floor space that conven...

Mother "Shopping bags"

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A series of (self promotion) shopping bags created by Mother. Agency: Mother, United Kingdom.
Wednesday, August 16, 2006

Literacy Donation Box.

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The purpose of this foundation box was to give people the sense of achievement while donating for a noble cause. Every coin dropped raising ...

Audio Guerrilla - Underground grates.

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Audio boxes are installed under the underground grates situated in the busiest parts of towns. Throughout the day, passers-by walking past h...

Smokers Breath.

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This is how you smell when you smoke. 4.000 toxic chemicals leave a stench no perfume can mask. Just ask the people around you. Please stop ...

Press-kit "Fox life"

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This press kit was created with the intention of making known the Fox Life target. In this box there was a Bratz doll together with clothes ...

Breast mouse pad.

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To raise public awareness of breast cancer, special mouse pads were placed in select internet cafes across Hong Kong promoting the importanc...
Tuesday, August 15, 2006

NDTV 24/7

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A sticker resembling the outer frame of a TV set was pasted around the train windows, driving home the message that NDTV depicts the naked r...

Knowledge of the world.

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Creation of a unique experience and press motif for press, public and booksellers on the occasion of the 200th anniversary of Brockhaus and ...

IBM “Replicant”

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IBM has a large range of mainframe-inspired Intel servers, called BladeCenters, but IBM was being overlooked by many IT decision makers who ...

Durex “You’re safe with Durex”

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In the beating doors of the entrance to the subway stations near universities, photography of feminine buttocks ware installed with the foll...

Ebay "Moved to Ebay"

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This work won a Cannes Bronze Lion this year. To stay true to the brand, the agency decided to sell the trophy on Ebay. They managed to get ...
Monday, August 14, 2006

Rox energy drink.

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To promote ROX energy drink, eye masks were distributed among fast long distance train, bus and airports in Berlin. On the outside of the ey...

Press-kit " The Day After Tomorrow"

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To announce to the press the movie " The Day After Tomorrow", from the Lusomundo Channels, the information was placed in a thermic...

Adidas "Rubber ducks"

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Adidas decided to take advantage of the Copenhagen Fashion Week and launch a new store in Pilestraede, Copenhagen. They filled the fountain ...

Metropolitan Police "Knife City"

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The Metropolitan Police Service wanted to reduce the growing number of young people carrying knives. Young people do not think about the con...

BBC “It’s not funny”

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Research confirmed that's what most students mistakenly think of having to buy a Licence to watch TV in the UK. They needed a campaign t...

Corbis “Keyword Mania”

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Corbis wanted to communicate the great strides it had made in the area of conceptual keywording, which empowers their clients to search for ...
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