directdaily

Daily news about direct marketing & engaging advertising

Tuesday, October 31, 2006

Wrigley’s “Extra white chewing gum”

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A round sticker, wich was positioned under the coffee cup and gifts all coffee drinking persons an “Extra White” smile. Agency: BBDO Düsseld...
Friday, October 27, 2006

Odyssey "Fake singers"

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Not quite like the original. Odyssey against music piracy. Agency: Contract Advertising.

Jeep mirror “Only in a Jeep”

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Stickers are attached to peoples parking cars side mirrors. The images show off road terrain where only a Jeep could go. Agency: M&C Saa...
Thursday, October 26, 2006

Mercedes Benz “Golf happens”

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Mercedes Benz car sponsors Golf tournaments in Slovenia. They have made removable transparent stickers with a "window hole" printe...
Wednesday, October 25, 2006

Inspiration.

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Based on language used in chat rooms the Drive-e-motion helps you improve communication with other drivers & express yourself. Drive-e-m...
Tuesday, October 24, 2006

French Médecins du Monde.

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Guerilla campaign from the French Médecins du Monde. You thought France is one of the most civilized countries in the World? Last winter man...

National Geographic "Martial Arts Week"

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In order to promote the Martial Arts Week by the National Geographic Channel (NGC) - a series of documentaries about the surprising Martial ...

Bag "Headhunting"

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The Career Builders. Headhunting since 2001. Agency: Leo Burnett, Ukraine.

Thalys “Be a star”

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For Thalys, the real stars are the travel agents. So when they opened this mailing, they were confronted with a pleasant surprise: a lightni...
Monday, October 23, 2006

Sterling “News bite”

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Being a qualified dog trainer, Sterling needs the most effective channel to reach its selected target market. The prospective clients are se...

SEDA “Bubble wrap day”

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SEDA needed to hijack media attention on International Guide Dog Day to raise their public profile. The idea had to cost under 600 EURO and ...

Alpenarena “Snow in autumn”

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In early autumn, two cars covered with lots oaf artificial snow drove around the streets of several cities in Switzerland to announce the ea...

Liechtenstein museum “Fresco campaign”

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During the last years, the Liechtenstein Museum in Vienna was totally restored. Now, after the re-opening, it offers not only europes larges...
Thursday, October 19, 2006

Nicorette Gum.

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A nice little direct piece for Nicorette Gum. These were given away to customers, with real pieces of gum inside. Agency: FCB KOBZA, Austria...
Wednesday, October 18, 2006

Modellbau Messe

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Modellbau messe 26-30 Oktober. Messe, Wien. Agency:

Clear Path International "Frisbee"

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Clear Path International, a US based organisation who serve landmine and bomb accident survivors, their families and their communities. In t...
Tuesday, October 17, 2006

Inspiration.

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Here's an alternative way to shredding Junk Mail: make a set of blinds.

Overpoort Bowl.

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Nice guerilla campaign for Bowling Centre Overpoort. Agency: Duval Guillaume, Belgium.
Monday, October 16, 2006

UITM "Blind Corner"

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This ambient was part of a road safety campaign for UITM. Buntings were placed at various strategic locations in the university. Students wh...
Friday, October 13, 2006

BC Fencing.

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To promote BC Fencing Championcips, circular cards were placed on car antennas simulating florets. Agency: Rethink, Vancouver, Canada.
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