directdaily
Daily news about direct marketing & engaging advertising
Wednesday, December 06, 2006
Sun "Lucky Sunny"
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The buying decision for dishwasher products is increasingly taken in-store. Despite being market leader, Sun was becoming vulnerable due to ...
Tuesday, December 05, 2006
IWA "It Should be Banned"
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The job was to help The IWA generate Corporate Sponsorship opportunities. They recommended positioning the IWA as a vibrant entertainment al...
BTH "How Technical Are You?"
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BTH wanted to recruit new students to their technical educations. The mailing was sent to reserves on competing technical universities. When...
VIVIL "The Smelling Flip Book"
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VIVIL means fresh breath – in any situation. They developed a special give-away item to communicate this key product benefit – a fresh breat...
Edith Cavell Hospital "Little Premature Xmas Card"
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Every year, the premature baby unit at Edith Cavell hospital sends cards to the other departments as well as to some ex patients. This year,...
Monday, December 04, 2006
Plan "Kick me, I'm a weirdo, Copy me"
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Campaign for Plan in Belgium, where kids were sent out in the streets with notes they could pin on the backs of grown-ups in order to fool t...
FAADA.
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Lots of people break relationships too easily. Every day thousands of animals are abandoned and sacrificed. Sponsor it for only 6 € per day ...
Playstation "Forbidden Siren"
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Snap shot cameras were developed for the Games Convention and distributed by hostesses. From the outside the camera was only branded with th...
Wilkinson "Eggs"
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Playing with the smooth aspect of eggshells, eggboxes in Brussels were taken in hand by the Wilkinson Quattro Titanium. The masculine faces ...
Livon "Ambient"
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Livon "For smooth silky hair" Agency: Mudra DDB, Ahmedabad, India.
Fox Channel "Prison Break"
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In order to launch the TV series Prison Break on the Portuguese FOX Channel, a multi-phased advertising campaign was performed in Lisbon: Pr...
Thursday, November 30, 2006
CPAA “The stains that kill”
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Tobacco kills about 1,200,000 people every year in India. Of this chewing tobacco accounts for nearly 750,000 deaths. Available freely in sa...
Wednesday, November 29, 2006
Timberland.
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This installation was put into Timberland stores, to promote the waterproof feature the boot has to offer. Simple, and gets the point across...
Tuesday, November 28, 2006
Van Dobben "Imagine a ball this size"
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Van Dobben, a famous croquet manufacturer in Holland has signed up exclusively with almost 400 golf clubs. Croquettes are a delicious snack ...
Action Aid.
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The following message was meelopend for Action Aid, against compagnies using child labor. One of the papers placed inside several brands of ...
Poul Nielsen "Business Card"
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Business Card for a personal trainer that is impossible to read unless stretched apart. It’s made out of very durable material, making it di...
Spar "Sea food festival"
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A Guerilla Attempt by Quadrant Communications to promote the Sea Food Festival at a restaurant named Spar by placing artificial Oysters on t...
Tuesday, November 21, 2006
Jeep "4-door Wrangler"
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To promote the launch of the new 4-door Wrangler, a cling-on that looks like a door handle was stuck on 2-door Wranglers while the owners we...
Volkswagen.
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Here is a fun guerilla stunt, which involves a person pretending to be an airport chauffeur. Showing you how many guests “could fit” in the ...
Monday, November 20, 2006
The Printing House "Calendar"
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Great work! This calendar provides for each month a new object to build and a new game to play. Agency: Design-Studio Muhina, Rusia.
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