directdaily

Daily news about direct marketing & engaging advertising

Friday, December 29, 2006

Very Happy 2007!

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Directdaily goes on vacation until first days of January. Cheers!

Consignit "Recruiment Ad"

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Consignit is a leading European IT services and consulting company. When Consignit were hiring, they wished to do two things: 1) Get new per...
Thursday, December 28, 2006

Clear "Anti-dandruff shampoo"

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Ambient stunt for Clear anti-dandruff shampoo. Agency: Lowe & Partners, Kuala Lumpur.

Wilson "Stuck Ball"

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To promote Wilson’s new high-tech Code tennis rackets, which, by employing the revolutionary nCode technology, are capable of delivering 22%...
Wednesday, December 27, 2006

S.Pellegrino "Water Codex"

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S.Pellegrino and Acqua Panna have created a new way of perceiving water. The goal is to classify the information about water, much like what...
Friday, December 22, 2006

Goodyear "RunOnFlat Knife"

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The brief was to support the launch of the new Run on Flat tyre, increase awareness of Goodyear and drives sales. They were briefed to devel...

Pedigree "Doggy Style"

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The aim was to establish a new dog food product in the market which is specifically created for puppies, while staying true to Pedigree´s pr...
Tuesday, December 19, 2006

Humanomed "X-Ray"

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With Humanomed operators of health institutions can manage patients’ data easily and quickly – with only one click. With Humanomed one simpl...

Deutsche Post "Painting by Numbers"

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To raise awareness of the new German post code register among corporate clients of Deutsche Post, and to increase sales. How can a dry set o...
Monday, December 18, 2006

TDC "Nothing To Hide"

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To create curiosity and draw attention to the website. Due to increased price-pressure TDC wanted the clients to understand that TDC tells i...

Guinness "Coaster"

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Another example of smart, non traditional thinking in the "Good Things Come to Those Who Wait" campaign. And what's interestin...
Thursday, December 14, 2006

Swahili African Restaurant "Place Mat"

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Place Mat in "Swahili" African Restaurant. Very nice use of media. Agency: Publicis Salles Norton, Brazil.

Alexander Bayer "Asylum Application"

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Commercial photographer Alexander Bayer from Vision Studios in Balgach has received several national and international awards. In addition t...

Volkswagen "Reassuringly Safe"

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The Polo is reassuringly safe. That is also the claim of the current campaign. The task was to quickly communicate or even better to make th...
Wednesday, December 13, 2006

BMW "Nightvision"

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Invite potential BMW 7 Series drivers to take a test drive. Market research had found out that BMW 7 Series drivers have a passion for innov...

American Express "Newspaper"

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Travelling is constantly top of mind within the target group. Travelling physically, but also mentally. You want to be a part of a bigger gl...
Tuesday, December 12, 2006

Otto "Spyhole"

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Model Eva Padberg personally presented the new Otto catalogue to thousands of homes across Germany. Whoever looked through the spyhole to se...

Baileys "Welcome Pack"

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The main objective for this activity was to generate content for a welcome pack for the Baileys RM programme. We needed to create a welcome ...

Guinness "Paper Cups"

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Paper cups were offered to refill the cup dispenser at business offices in the pub's neighborhood. Agency: Publicis São Paulo, Brazil.
Friday, December 08, 2006

WDCS "Dolphin in the net"

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WDCS wants to strengthen public awareness of their work: the conservation of whales and dolphins. The organisation wants to call attention t...
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