directdaily

Daily news about direct marketing & engaging advertising

Wednesday, January 31, 2007

Dabur Shilajit Gold "Do not disturb"

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To communicate the mega flip Dabur Shilajit Gold gives to men's libido, 'Do Not Disturb' signs were placed all over the city. Ag...

Ché Men's Magazine.

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Merchandising idea for Ché Men's Magazine cross-media campaign, a real duvet and two pillow covers. Let us keep on dreaming of a better ...
Monday, January 29, 2007

Dabur Shilajit Gold "Whistle"

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To communicate the mega fillip Dabur Shilajit Gold gives to men's libido, whistles were placed in every pub and disco in the city. Agenc...
Tuesday, January 23, 2007

Arts and Earth Festival "Giant straw"

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Giant drinking straws were placed in waterways, streams and rivers around Kuala Lumpur city. The waterway shown here, for example, is actual...
Saturday, January 20, 2007

Toot-n-Scoot "normal-looking"

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With the assistance of a make-up artist, ‘normal-looking’ Toot-n-Scoot brand ambassadors were transformed into incredibly ‘ugly-looking’ peo...
Friday, January 19, 2007

Purses.

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To raise awareness of domestik violence in Calgary, over 100 purses were left on sidewalks , bus benches and in parking lots in the city’s d...

Operation Hunger.

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Your small change can feed a hungry child. To donate call (011) 902-4000 or visit www.operationhunger.co.za Agency: Agency: Joe Public Johan...
Wednesday, January 17, 2007

Spare parts.

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What better finish to a festive evening than an offer to purchase the wreck of your car? The cheery seasonal message was delivered to young ...

Milram Vitality "Fat Free"

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Body-fit whey drinks from Milram Vitality. Fat free with 32kcal/100g. Agency: Scholz & Friends, Hamburg, Germany.
Tuesday, January 16, 2007

Colgate Smiles.

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Making dentist and their patients (kids and mums) more familiar with Colgate Smiles kids toothbrushes. With regular brushing using Colgate S...

Code Pink Living Well

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Losing one can be this easy. Learn about prevention and other breast cancer issues in Code Pink Living Well brought to you by Woman Today As...
Monday, January 15, 2007

Alzheimer’s Disease Assosation.

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Alzheimer’s disease patients suffer memory loos. Help them. Be a volunteer or make a foundation. Alzheimer’s Disease Assosation. Call 6353 8...

Double A Paper.

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The objective is to demonstrate the superior quality of Double A paper - its ability to print without getting stuck in the printer. Non-Doub...

Giller-Travel.

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Winter 2005/2006 was the longest Munich ever had. After four months people were sick of snow and ice. They knew this attitude and used snowf...
Friday, January 12, 2007

INEN.

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Every year 1 out of 500 people will suffer from cancer. 1 out of every 500 Caretas magazine includes this warning. It can happen to anyone. ...
Thursday, January 11, 2007

BUND.

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This guerilla campaign is from BUND, the German Friends of the Earth. They want consistent ecological politics. At this campaign members of ...

TELE2 "Just take a picture and send"

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TELE2. Just take a picture and send.
Monday, January 08, 2007

Musicload "No Music"

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To promote Musicload, Germany's most popular online music store. Ideas had to be out-of-the-ordinary and communicate that there is no be...
Friday, January 05, 2007

Beka "Sleep Softly"

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Bedding specialist Beka wanted to generate more traffic to its local dealer Het Matrassenhuis (The Mattress Palace) in the city of Hasselt, ...
Thursday, January 04, 2007

Kreative Forum "Breakfast Club"

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Kreative Forum is the creative communities club in Norway. After years with decline in members showing up at meetings, They decided to try a...
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Marc van Wageningen
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