directdaily

Daily news about direct marketing & engaging advertising

Wednesday, February 28, 2007

Dancing School Weber "Learn dancing faster"

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Learn dancing faster. Dancing School Weber. Agency: JWT, Frankfurt, Germany.

Scratchcards.

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Special scratchcards were handed out to woman in Hong Kong highlighting the high odds of developing breast cancer and urging them not to gam...
Tuesday, February 27, 2007

The fight against hair fall.

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An alarming number of people suffer from hair fall across the world. Even more believe that hair fall is a naturel cause of ageing, and ther...
Monday, February 26, 2007

Catch Me If You Can.

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To capture the essence of the movie Catch Me If You Can, life-sized visuals of Leonardo DiCaprio and Tom Hanks were put on different panels ...

The Sweet Scorpion Poison.

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To promote the book "O Doce Veneno do Escorpião" (The Sweet Scorpion Poison) written by Bruna Surfistinha, a brazilian ex-prostitu...
Friday, February 23, 2007

Kiwi Kleen.

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A flat die-cut shirt was printed on paper and inserted into a popular lifestyle publication – giving the impression that the shirt had been ...
Thursday, February 22, 2007

KarstadtQuelle Insurance.

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KarstadtQuelle Insurance is making the best use of bowling lanes by advertising its dental implant coverage. When a bowling ball hits the pi...
Wednesday, February 21, 2007

Schweppes "Quiet please"

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Everytime the referee was asking "Quiet please" the first letters of the Schweppes Brand (Schhhhh...) appeared on the score screen...
Monday, February 19, 2007

The Apartment "Consumer generated street art"

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The display windows of agency The Apartment in NY the Soho quarter. “Realized Consumer generated street art” from the group of artists Illeg...
Friday, February 16, 2007

Poundwise "Every bird has its own home"

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It's almost may again and that means that every bird searches for a home to lay their eggs. And just like us people, birds also have the...
Thursday, February 15, 2007

Solo Mobile "Push to Talk"

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An intelligent campaign for the national launch of the service Push to Single Talk (the new technology that transforms the cellular telephon...
Wednesday, February 14, 2007

Another Bloomin Designer.

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For this project the set out to design to business card that to prospective client would want to keep on their table rather than in their po...

WAG.

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Wag stands for "Wives and girlfriends," Wags Boutique is a new show where girls compete to run the most successful clothing boutiq...

Recycle tattoo.

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Organ donation: Recycle tattoo. Agency: Icontract, Mumbai, India.
Saturday, February 10, 2007

Budokan Karate School.

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For Sale. Pepper spray, hunting knife and a handgun. The owners joining karate classes. Budokan Karate School. To enroll, call 050-4250077. ...

Hawaiian Tropic "Enjoy the sun"

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Enjoy the sun with Hawaiian Tropic. These two pages in this magazine are actually reflecting the sun. Agency: Grey, Sweden.
Friday, February 09, 2007

Axe towels.

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Interesting DM piece for Axe Deoderants. Agency: Lowe MENA, Dubai, UAE.

Help Age India.

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Guerilla work done for Help Age India! In India, its a common practice to garland a deadman's portrait. In this campaign, old people wal...

Tears in Lebanon.

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A tourist guidebook titled “Tears in Lebanon” was mailed out to wealthy individuals in Dubai. But instead of finding beautiful pictures insi...
Wednesday, February 07, 2007

Strijkcentrale "The Laundry Shop"

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Guerilla Campaign for a local laundry (ironing company). They put covers over the seats in bus stops all over the city. While you're wai...
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Marc van Wageningen
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