directdaily
Daily news about direct marketing & engaging advertising
Saturday, May 12, 2007
International Labour Organization "Handcoffs"
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Ending slave labor is not this easy. Agency: AlmapBBDO, Brazil.
Friday, May 11, 2007
Sharad Haksar.
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Selfpromotion postcards from Sharad Haksar, Photographer. Agency: 1pointsize, India.
Fuzzy Felt.
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A Direct Mail drive to warm prospects, encouraging them to take the plunge and open an account with first direct. The pack takes the form of...
Thursday, May 10, 2007
Kolestor "it's not that easy"
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To underline the importance of Kolestor, an anti-cholesterol drug, wich keeps the cholesterol level under control in order to prevent cardio...
Premiere "HDTV"
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The pay-tv channel Premiere wanted to promote their innovative HDTV-Technology on a small budget. The example: the high-glass wildlife docum...
Wednesday, May 09, 2007
Virus alert USB stick.
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Female teams handed out USB sticks as part of guerilla promotions at erotica trade fairs. With the racy pictures and the text "CUM ON!...
Tuesday, May 08, 2007
Pattex "3D Vase"
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Only from one certain angle could the pieces of an oversized broken vase be seen as one whole piece. The instalation not only became talk of...
Casino di Venezia "Keep playing"
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This is an ambient idea for Casino di Venezia. 2 baggage conveyors at Marco Polo Venezia's airport are dressed to look like a roulette. ...
Antral "Taxi Sign"
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Antral is an association that represents most taxi companies in the country. Increase the demand for usage of taxis at night. Reach people t...
Monday, May 07, 2007
Don't drink and drive.
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Prison food doesn't taste this good. Don't drink and drive this Easter. Agency: Saatchi & Saatchi Sydney, Australia.
Friday, May 04, 2007
AEG "Please Scratch"
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“Please Scratch” Campaign. Agency: BBDO Campaign Düsseldorf, Germany.
Mr. Rajesh Ranjan "Broken finger"
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To create a visiting card for Mr. Rajesh Ranjan, Debt Recorvery Agent, that's different, momorable and at the samen time doubles up as g...
Rodenstock Eyewear.
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A sculpture made by the Berlin artist Stefan von Essen which looks like a giant banana peel, was set in various shopping malls. Wearing bifo...
Thursday, May 03, 2007
Metro Gyms.
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To encourage people to join a gym in the run up to Christmas, BJL used the classic Office Christmas Party image of a photocopied bum. This w...
ATS Euromaster.
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Brakes feel like this? We'll test them while you wait. Agency: BJL Manchester, United Kingdom.
Wednesday, May 02, 2007
Stongs Market "Conveyor belt"
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We deliver. www.stongs.com Agency: Rethink, Canada.
The calendar “annual balance”
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Sparkasse Bank not only has some of the best investment consultants. Sparkasse Bank has more branches than any other bank in Germany. Accord...
Head full of ideas and no job?
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The installation encourages students to look for their first job online at the JobScout24 database. At the assembly halls of their universit...
Volkswagen "Carpets"
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To support the positioning, for the launch of the new Touareg they had real carpets made for the cars to be exhibited at concessionaris, wic...
Saturday, April 28, 2007
Guinness.
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Specially-designed cans were distributed to pubs for use as part of an "enjoy responsibly" campaign. Agency: BBDO Toronto, Canada.
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