directdaily

Daily news about direct marketing & engaging advertising

Friday, June 29, 2007

Medical relief via outdoor advertising.

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This outdoor billboard campaign by an energy company offered actual medical relief to winter depression. Standard bus stop billboards served...

AJS "Kids and Aids"

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To create a campaign for AJS, a non-profit organization that help kids in Hamburg that somehow are affected by HIV. The goal is to create ge...

Attack Active O2 Plus "Food tray sheet"

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To strengthen Attack Active O2 Plus stain removal benefit which can get rid of "all stains effectively". Food stain is one of the ...

Fantastic Four.

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Four mirrors were placed in the main movie theaters around town (São Paulo, Campinas, Rio de Janeiro). Each mirror reflected the “super powe...

Inspiration.

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The characteristic backdrop of sound sirens, alarms and the high noise level of the city of Cluj were the starting point for the work ...

ALIVE e.V. "365 on Death Row"

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In the year 2005 at least 2.148 people were executed. That equates to an average of 6 people per day. ALIVE e.V. has briefed them to convey ...
Thursday, June 28, 2007

Visit London.

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A great Stunt was made by "Cake, London" for "Visit London", a group that promotes tourism in UK. The stunt was a part o...

Fruit Tree Fresh "Straw"

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Fruit Tree Fresh. Agency: BatesAsia, Malaysia.
Wednesday, June 27, 2007

Audi A3 Sportback.

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Audi are a premium car marque. They got that way through constantly challenging and reinventing their technology and marketing. Vorsprung du...

The Ariss Bros. “The gas stinks. The service don't”

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Ariss Brothers Propane is a small, established family owned business that was forced to re-locate across town, leaving behind a well-establi...
Tuesday, June 26, 2007

ISEO LOCKS "Break-In"

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To generate awareness on the growing rate of breaking-ins into office suites at business centres in the city. And how ISEO LOCKS provided th...
Monday, June 25, 2007

jobsintown.de "Life's too short for the wrong job"

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Life's too short for the wrong job. jobsintown.de Agency: Scholz & Friends Berlin, Germany.

Zwilling Knifes "Cookbook"

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This cookbook with special printing on its side is given as a DM to aspiring chefs. The product is revealed in the form of a bookmark. Agenc...

Noah "Barcode"

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Nobody is happy about animal experiments. Nobody likes big hassle about donating, either. That‘s why they simplyfied donating for NOAH, a Ge...

PSP "Book"

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Want to play with your PSP at school? Hide your hands behind the Divine Comedy's book. And in case of a sudden oral test, use the specia...

Ranga Shankara "Incidents"

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Everyone loves drama, be it in cinema or real life. Based on this insight, we planted professional actors in various locations to enact scen...
Thursday, June 21, 2007

Harley-Davidson "Freedom Box"

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Class A Executives who have already been interested in buying a Harley-Davidson motorcycle and need to be stimulated to end the purchase. Ex...

Volkwagen "Schlammer's Quest"

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Establish Volkwagen’s image in Germany as "the people’s car“ in order to boost sales of the Golf. A story of epic dimensions, starring ...

Silver Cyber Lions winner "The hunt"

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Sponsoring Disney’s Pirates of the Caribbean: Dead Man’s Chest, Volvo organises a global treasure hunt. A tricked Volvo XC90 was buried: fin...

Grand Prix Cyber Lions " Heidies 15 MB of fame.

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Six video cameras, live 24 hours a day, 5 days in a row on www.diesel.com. Two gorgeous and crazy girls wanted to become famous. These two g...
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