directdaily

Daily news about direct marketing & engaging advertising

Friday, August 31, 2007

Weight Watchers "Bacon boomerang"

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Would you prefer it if the fat didn't come back? Weight Watchers. Get it off and keep it off. This Weight Watchers boomerang was handed ...
Thursday, August 30, 2007

Hyundai "Revolving lantern"

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Today consumers are widely exposed to all kinds of information. they need a funny and impressive presentation to make consumers aware of the...

Volkswagen "Test drive before you test drive"

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To launch the Eos Convertible, Volkswagen wanted people to experience the beauty of open top motoring, and of course, encourage them to take...

Virgin Mobile "Exciting ads need exciting offers"

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Virgin Mobile wanted to involve as many people as possible in its exciting new retail offer. To do this they decided to run an extremely bor...

Super Glue "Car wheel lock"

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The challenge was to raise the level of knowledge of the Super Glue brand in a market with unavailable buget for traditional media. They hir...

Inspiration.

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Fish Bowls is a new project by designer Roger Arquer that presents 15 variations on the standard fish bowl including Do Not Piss Me Off (bel...
Wednesday, August 29, 2007

Nike "Gone Running"

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These "Gone Running" signs were given to runners. Agency: Wieden + Kennedy.
Tuesday, August 28, 2007

Rex Theater "Blood under the door"

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This communication was targeted at the college hostels and PGs in areas around MG Road. The exercise was conducted a week before the Horror ...

P-Mates.

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This stunt was for P-Mates a disposable, biodegradable product that makes it possible for women to pee standing up. To drive trial where the...
Monday, August 27, 2007

Sport Batel Gym "Elevator"

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Control your weight. Get in shape at Sport Batel Gym. Agency: Fuego Comunicação Criativa, Brazil.

Inspiration.

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Security is an worldwide issue nowadays, and concerning your home while an alarm system will let you know if someone has broken in it won’t ...
Sunday, August 26, 2007

Alliance Theatre "Cuttin' Up"

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To promote the Alliance Theatre's production of Cuttin' Up, a play about the culture of the African-American barber shop, they creat...

HSBC "Notes"

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This is part of a massive campaign in which the approach to insurance advertising is very different, with a very dark sense of humor. People...

Nivea "Cinema Curtain"

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Find the most economical way possible to achieve the following aims: Raise the awarness of Nivea Visage Anti-Wrinkle Q10 plus Day care among...

Tuco and Manuco "The Last Party"

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Tuco and Manuco, famous comic characters of the ecuadorean theatre were having their goodbye show named "La Ultima Farra" (The Las...
Friday, August 24, 2007

The Stella Artois "Gold Room"

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The brief was to create an innovative brand experience for the screening of a classic film, and its audience recruitment. With the brand pla...
Thursday, August 23, 2007

Coffees of Hawaii.

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Make consumers aware that www.coffeesofhawaii.com can deliver amazing choices of coffees to them in frequency and quantity he or she chooses...

Peruvian Institute of Advertising "Monsters"

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These are sheets of a drawing book delivered to first-year ad students. Each sheet shows the watermarked image of a monster. To se it on a l...
Wednesday, August 22, 2007

Clinica Marques "Shirt"

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Due to the boom of cosmetic surgeries in Columbia there is an over offer in the mass media of plasic surgeons and esthetic centers. They put...

Inspiration.

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There is more energy captured in 1 frozen frame, than a 7 second Hollywood blockbusting explosion. Pioneered by MIT’s Doc Edgerton, now worl...
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Marc van Wageningen
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