directdaily

Daily news about direct marketing & engaging advertising

Tuesday, October 02, 2007

Knorr "Time for soup"

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The campaign is called “Time for Soup” (Czas na zupe) and it aims at showing the Poles that a vegetable soup is a healthy dish, which can be...

Inspiration.

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Knitta began in August 2005, when the soon-to-be-Knittas were discussing their frustration over unfinished knitting projects: half-knitted s...
Monday, October 01, 2007

Hertog Jan-Bock beer "Ode to autumn"

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Hertog Jan-Bock beer is traditionally an autumn beer. With its full, creamy flavour, Hertog Jan-Bock beer is itself an ode to the season. Th...

Dogtoys "Keeps your dog smiling"

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The brief was to give dogtoys.nl some extra attention a week before world animal day, with a minimal budget. The tennisball is a well-known ...
Saturday, September 29, 2007

Axe "Sticky Lingerie"

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Only Axe could make pretty young ladies forget their intimate clothes in men bathrooms. Agency: Lowe Ginkgo, Uruguay.
Friday, September 28, 2007

Bayer Healthcare/União Zoofila, Dog abandonment.

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This Summer Don't Leave Your Best Friend Behind. Agency: JWT Lisbon, Portugal.

Greenfamily Youth Association of Envionment protection.

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Maybe you do not aware that the polluted air in big city with flowing dust had already causes damage to your lungs. To attract people's ...
Thursday, September 27, 2007

Walhi "Fan Trees"

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Most global warming campaigns tend to show horrifying impacts rather than to give a clue on how ordinary people can take part in fighting gl...
Wednesday, September 26, 2007

CTC "USB Drop"

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This execution was created to allow young Americans to experience what a trip to Canada would be like through the eyes of their peers. To cr...

Nicorette "Kick the Habit"

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Nicorette wanted to capitalise on the July 1 2007 ban on smoking in NSW and Victorian pubs and clubs. They created a game of finger football...

Hawlett packard "Mirror"

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Most of consumers don't realize color superiority of HP printer and ink. Since color quality is considered parity, they are more price d...
Tuesday, September 25, 2007

Lush Lawn and Property Enhancement.

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The business cards were letter pressed by hand and stuffed with grass seed. The best thing about them is when you hand one out, the seeds sh...
Monday, September 24, 2007

Patrimonio "A story to tell"

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The Cultural and History Institute of Bogotá wanted to show the relevance of La Candelaria's Neighboorhood in Colombian history by showi...

Star Movies "For Your Eyes Only"

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To promote this classic Bond movie, a special ‘peephole’ installation was placed in a busy city district – bearing the teaser, “FOR YOUR EYE...
Thursday, September 20, 2007

Stabilo "Non-Stop Escalator"

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To capture the long-lasting ability of Stabilo highlighters, giant pens were installed at the beginning of escalators throughout Hong Kong. ...

Plermin "Save the foot mirror"

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Over 50,000 Indians lose their feet to diabetic foot ulcers every year. As a patient with diabetes, you can change the statistics by checkin...

The hairdresser.

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“Need a top chop? Call 0161 941 6999. The Hairdresser.” Agency: mda:creative, United Kingdom.
Wednesday, September 19, 2007

Topvar Beer "Bottle-trumpet"

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As one of the main partners of the Lotto Cup 2007 in ice hockey, Topvar beer had in addition with logos all over the arena also special desi...

Wrangler Jeans "Who's Next 2007"

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Wrangler decided to be in the International fashion show Who's Next 2007 by creating a street visual performance with dummies. During th...
Tuesday, September 18, 2007

Condooms.com "Lawyer letter"

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Promote www.condooms.com to young people, increasing site traffic and sales. A personalized letter sent by a fictitious law firm, identifyin...
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Marc van Wageningen
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