directdaily

Daily news about direct marketing & engaging advertising

Thursday, December 06, 2007

Unicef "Joaninha"

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Silent vitims: the AIDS orphans who are left behind. They don't even formally exist and are entitled to nothing. Birth registration give...
Wednesday, December 05, 2007

Orange Babies "Donation TV"

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To raise funds and create awareness about HIV-infected African mothers and their babies for the charity, Orange Babies, at the Millionaire F...
Tuesday, December 04, 2007

Fragile Eggs

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The Swiss accident prevention point initiates to wear a bicycle helmet. because in Switzerland this is not compulsive. This canpaign had to ...

Toyota "Arrive without detours.

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Announche the special series Avensis with GPS included. A quite unusual letter was sent to 20,000 prospects in the Toyota database. The lett...

Serviceplan "How to make poster without a computer"

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To illustrate just how urgently Serviceplan Hamburg required a graphic designer with IT skils, they developed 4 different poster that had on...
Monday, December 03, 2007

Optician Chris Van Bael "Eye test letter"

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An optician wanted to attract clients he hadn't seen in a long time. Due to deteriorating eye sight over the years, they'd probably ...

Natal's City Hall "Airport"

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Sex tourism was becoming an inconvenience at Natal, a beautiful city in Brazil's coast. With city hall's effort to inhibit the probl...

The highest ads in Germany.

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Develop a promotional idea for the toughest SUV from Mercedes-Benz: the G-Class. Proving the extreme off-road ability of the G-Class demands...

FBTO "The Sand Towel"

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Come up with an incentive to promote the travel insurance from FBTO during the summer holidays, fiting within the campaign: FBTO. Do-it-your...

Dodge "Test Drive"

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June 2007 saw the Swedish premiere of the all-new Dodge Nitro, a very aggressive-looking car that packs a lot of attitude. They were asked t...

Audi R8 Outdoor/Mobile Campaign.

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To create noise around the launch of the Audi R8 by offering an interactive experience of the car that leads to acquisition of a prospect da...

Stop The Traffik "Recruiment fair"

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To Raise awareness about the trafficking of women into sex-slavery, Stop the traffik set up a stand at a prominent careers fair for "To...

VW Polo BlueMotion "Sushi"

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Show people that with the Polo BlueMotion you can drive up to 1,100 km without a petrol stop. They put small model cars of the Polo BlueMoti...

Das Taxi "The new Time Table 06/07"

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Das Taxi has established itself amongst Hamburg's taxi cab operators as the "Autonomous Way Ahead". The simple product stateme...
Sunday, December 02, 2007

Centraal Beheer Insurance "Sunshield"

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Promote Centraal Beheer as an insurance company and their car insurance in particular. Budget is limited, so the use of traditional media is...

The ABSOLUT world week.

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In spring of 2007, ABSOLUT VODKA launched its new brand campaign: IN AN ABSOLUT WORLD. It shows what the world would be like, if it were as ...

The ABSOLUT Taxi.

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In spring of 2007, ABSOLUT VODKA launched its new brand campaign: IN AN ABSOLUT WORLD. Inorder to excite people about the brand and its new ...

Nivea "The smell of summer"

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This is the first scent film worldwide. Everybody knows the scent of NIVEA Sun products. This very fact is uded for their film: We see a bea...

Prijateli "The Childeren's Mobile"

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In Bulgaria, thousands of abandoned childeren live on the streets of the capitel city of Sofia without a roof over their heads or the protec...

Colorama "Aerial cord"

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Colorama is Sweden's largest chain of home decoration retail store. Their wide range of products includes paint, wallpapers, wooden floo...
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