directdaily

Daily news about direct marketing & engaging advertising

Friday, February 29, 2008

Sugar Free Natura "Twister"

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To burn the calories from two spoons of sugar you will have to do 360 minutes of ballet dancing that involves spinning around on one foot wh...

Hubba Bubba "Big city bubbles"

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Hubba Bubba is the bubble gum for the biggest and most breathtaking bubbles. Communicate this in an emotional, innovative and - most of all ...
Wednesday, February 27, 2008

Arrive Alive "Driving"

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Drunk driving contributes to 46% of all deaths and injuries on their roads, mainly involving drivers between the ages of 18 and 30. With a m...

Ranga Shankara Theatre Festival "Big Foot"

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Vodafone Ranga Shankara Theatre Festival is the 2007 leg of an annual theatre festival held in Bangalore. The brief was to generate awarenes...

Pradeep Venugopal "Sundial"

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To create a visiting card for an antique watch collector. Since he loves antique watches, they thought of giving him on for his visiting car...

citysearch.com.au "Small"

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Melbourne is famous for its laneways. Lot of restaurants ands venues are hidden from the main entertainment areas. By highlighting this usin...
Tuesday, February 26, 2008

Tops Supermarket "Tops Net"

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The ambience for the "Fresh every day" concept can work wonders as the impactful billboard and the irresistible-topick leaflet at ...

Braganza Finishing School "Sandpaper"

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To create a unique identity for a small brand of Finishing School. They create a business card that's printed on sandpaper. Agency: Euro...

Lights-out with Peaceful Sleep.

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Inform campers and caravan enthusiasts that Peaceful Sleep Mosquito Repellent is the best way to get a good night's sleep while enjoying...
Friday, February 22, 2008

Jelly Tots "Snakes and ladders"

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Over the summer holidays Jelly Tots sweets took adventure to the Sun City resort in the form of a giant 7x7 meter "Snakes and Ladders...

Rogers "Video Calling"

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To launch Rodger's Video Calling feature, they made large decals of cellphones and placed them where people spend lots of time scrutiniz...
Thursday, February 21, 2008

FHM "Decoy"

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With every FHM magazine came along a decoy/disguise cover of some fictional and mundane magazine. Slip the cover on and read it anytime, any...

Inspiration.

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The winner of Mediamatic's El Hema design competition has been announced. First prize went to The White Room for their design Satellite ...

Travel Alberta.

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In select locations across Toronto, a new campaign from Travel Alberta puts transit riders into chair lifts climbing high into the Rockies. ...
Wednesday, February 20, 2008

Casio Exilim "youtube billboard"

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Great idea by Casio to promote the new Exilim. Watch the video here: ">Youtube billboard

Carrefour "Light bulbs"

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Playing off the typical retial "sale" environment, Carrefour placed flashy tags that appeared to be communicating huge savings on ...
Tuesday, February 19, 2008

Pedigree Dogstore "Wish I was here"

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Wish I was here. But I'm not. Come visit me and other great shelter dogs at the Pedigree Dogstore. Agency: TBWA\Chiat\Day Los Angeles, U...

3M Privacy Filters "Sensitive Information"

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A different use of medium is chosen for the launch of 3M Privacy Filters wich are specifically designed for laptop computers. Above urinals,...

Curitiba Zoo "Now with night tours"

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Zoo Curitiba now offers night tours. With a limited budget, they made stickers of wild animals eyes and placed them on cinema's walls. T...
Sunday, February 17, 2008

Nintendo wii "Post-it"

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Wii'll not forget. Relive all vintage games with Virtual Console. Agency: Leo Burnett Milan, Italy.
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