directdaily
Daily news about direct marketing & engaging advertising
Tuesday, April 29, 2008
Rooftrack.
›
People who are looking for a place to live in Amsterdam, were confronted in a unique way with the private sector housing. On Amsterdam Centr...
HP Advanced Photo Paper "Ripped"
›
HP Advanced Photo paper quarantees true-to-life image quality. To highlight this benefit, a standee was customised to give the impression th...
Condomi MaxLove "Early Climax"
›
Surprising communication of the product message: Condomi Max.Love helps avoiding premature ejaculation. To showcase the problem of premature...
Blistex "Rough car park ticket"
›
Nearly all car park visitors put their car park ticket in their mouth. That's why they produced car park tickets with a rough sandpaper ...
Monday, April 28, 2008
Metalac weight lifting club "Think you can do it?"
›
To create a low-budget campaign for weight-lifting club "Metalac" from Zagreb, Croatia. The aim is to support the club's tradi...
WWF / Earth Hour 2008 "Light Switch Stickers"
›
Earth Hour is a global campaign, held and supported by WWF. The main goals were to raise awareness about climate change and to get homes and...
Mackenzie University "Trash"
›
Trashcans wrapped and spread around Mackenzie University campus. "This is how those who use drugs fill their head". Agency: Public...
Genesis Pro Gym "Tae Kwon Do belt"
›
There was a need to report within the neighborhood now gym classes taught Tae Kwon Do. A new service that the people were ignorant, why shou...
Weight Watchers "Slim screen"
›
Going to the movies is a pretty lazy recreational activity. That's why movie theater audiences are the perfect target group for a Weight...
Adidas "The Left Right Project"
›
To celebrate and pay tribute to the iconic Superstar, adidas Originals produced a pair of giant, SUV-size exact replicas, down to the fire-h...
Stihl "Coupon"
›
To promote Stihl professional chainsaws, they put a coupon and an actual chainsaw on a billboard. After a couple of weeks, they added a perf...
Friday, April 25, 2008
Wafels & Dinges "The big waffle"
›
Over the past year, the Belgium Wafels & Dinges truck has become a familiar sight in New York City. To gain some extra attention for the...
Unicef "childeren only have to be this tall"
›
UNICEF reports that there are well over 250.000 children in armed forces around the world and about 2 million have been killed in the past d...
Thrifty Car & Truck Rentals "Puzzle"
›
The world's first giant interactive sliding tile puzzle illustrated the difficulty of finding your way around a city. It was placed in-s...
Wednesday, April 23, 2008
Inspiration.
›
Turn the handle on the side of the bench and the seat will rotate to expose the dry side of the seat, and you will be able to sit without ge...
McDonalds "Outdoor Puzzles"
›
Outdoor posters were turned into large interactive push puzzles that consumers could solve in order to "sort your head". This was ...
Dermasolutions "Fat Mailing"
›
Impossible to open this mail piece without "eliminating" the perforated lovehandle, emphasizing the innovative benefit of Dermasol...
Admcom "Business cards"
›
A limited edition of boxes containing 365 different business cards, one for every day of the year. Each business card are personalized with ...
Eatalica restaurant "Just in case"
›
Eatalica wanted to spread some excitement about its new juicy burger to its existing customer base. On a limited budget. A direct mailer was...
Nando's "Flame"
›
To leverage the hype of the Olympic Torch Relay and reinforce the Nando's brand personality of cheekiness and irreverence, by harping on...
‹
›
Home
View web version