Tuesday, June 17, 2008

MTV Foundation "Anti-Slavery"

›
Dramatise and explain the inhumanities of modern day slavery. The campaign set up the idea that slaves are really just commodities that can ...

The Prostate Cancer Research Foundation.

›
Men do not appreciate how common prostate cancer is and that it's killing one man every hour in the UK. Even worse, research clearly sho...

Studio Brussel "Black boy wanting water"

›
The yearly charity event 'Music for Life', organised by radio station studio Brussels and the Red Cross, focused on drinkable water....

Goodman Fielder Banking "Ducks"

›
The brief was to launch a new performance enhancing bread across Australia. The product: new Wonder Performance is a unique combination of c...

Nelka Rent A Car "Do it with a car"

›
Nelka Rent-a-car is a medium-sized car rental company in Costa Rica. It has a fleet of about 200 cars and 10 offices in different parts of t...

Exel "Torture test"

›
Consumers were sceptical about our claim of confidence to 'remove stains in one wash. So mailing and other suppliing activites were need...

Prodis Down's Syndrome Foundation.

›
They wanted to capture the attention of the media to create as much awareness as possible for an initiative of extraordinary human interest....

Arbeitskreis Vorratsdatenspeicherung.

›
Since the beginning of 2008, a new law gives the German federal government broad access to stored telephone and Internet data - including e-...

Madrid City Council "The Wishing Tree"

›
The Challenge was to find a relevant idea for an event that would involve citizens of Madrid, in the City Council Christmas campaign. A Chri...

WWF "Where is the Eagle?"

›
The eagle is in danger of becoming extinct in Portugal. The WWF wants the Portuguese people to be more aware of this situation. As the eagle...

Wild Bird Society of Japan.

›
To create a sense of urgency around the extinction of endangered wild birds in Japan (Japanese red-crown crane, stork, albatross and yellow-...

MTV Networks "Welcome Snoop"

›
The 'Welcome Snoop' campaign started with a brief to give MTV Networks Australia a local tone of voice. MTV is known for producing A...

Playground "Hatch an egg"

›
Playground is an outdoor equipment store chain in Stockholm. Their brief was to inform people that Playground has the warmest down jackets o...

Tricom "Freezing the Game"

›
The task was to promote Tricom's High Bandwidth Internet Service, to do this they took a couple of things into consideration. For Domini...

7-Eleven "D'oh Thank Heaven"

›
7-Eleven wanted to partner with a summer movie property to create a program that would not only support its proprietary products, such as Sl...

Expedia.com "Weather Channel"

›
The online travel vendor, Expedia.de, wanted to take a new communicative route, ... ideally without investing money. They suggested a guerri...

Maor "Internet Shut Down"

›
On July 12th 2006, two Israelis were abducted by the Hezbollah. Since their kidnapping no news about them has been received. To keep their i...

Caja Madrid "Sense and Sensibility"

›
Caja Madrid, the most important Savings Bank in Spain, launched a new deposit almost identical to previous competitor's products, but wi...

Xbox "Halo3"

›
Halo3 is the third game in the Xbox exclusive Halo franchise. Every Halo launch has been a big event amongst the gamer audience, but the cli...

Speight's Great Beer Delivery.

›
Make Speight's more relevant to today's city drinkers while remaining true to the legendary 'Southern Man' values of Generos...