directdaily
Daily news about direct marketing & engaging advertising
Monday, June 30, 2008
HomePlus "Subway"
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Publicize the grand opening of the HomePlus Supermarket branch in Chamsil district. This particular branch was connected directly to the Cha...
Gorge Grown "Carrots"
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They lined a city block with six big carrots for a local farmers' market. The images kind of speak for themselves. Agency: Owen Jones ...
Sunday, June 29, 2008
Monster.com "Foosball"
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In a pub, one of the figures in a foosball table is replaced by a ballet dancer figurine, and she is never able to kick a ball. When people ...
Monster.com "Ballet Soldier"
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To remind people of the problem of being stuck in the wrong job and to reinforce Monster.com as the best platform for finding the right job....
Die Arche, Christian Child and Youth Aid "Bag"
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Create a cost-saving means of promotion that helps the "Arche" (Christian Child and Youth Aid) to generate food donations for need...
Women Against Genital Mutilation.
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Creating a campaign with a little budget to make women aware of the need to collaborate with Association of Women Against Genital Mutilation...
Friday, June 27, 2008
Red Cross Argentina "Flood"
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For the first time, a home was built inside a lake in downtown Buenos Aires next to the Planetarium, a neuralgic urban and tourist point. A ...
LG "Smile, you're being filmed!"
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To communicate the excellent video camera of the LG Viewty mobile phone. They simulate that the actual mobile phone is filming the passers b...
Advance Pet Food "Tongue"
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Convince pet owners that premium Advance Pet Food gives pets the nutrition they may be missing. Drive them to their nearest Advance stockist...
Feed SA "Trolley"
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Feed SA is a charity dedicated to feeding disadvantaged people throughout South Africa. Despite the rapidly growing numbers of homeless and ...
Thursday, June 26, 2008
IKEA "Balcony"
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IKEA Bigger storage ideas. Agency: Ogilvy Frankfurt, Germany.
Wednesday, June 25, 2008
Lynx "Get in there"
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50% of people online in Europe have asked someone on a date using email, 20% of guys between 16-24 met their girlfriend online. Guys are spe...
Peugeot "The car is the star"
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In a category where a strong TV presence is deemed essential, their approach was to differentiate Peugeot from the competition, by using TV ...
Tuesday, June 24, 2008
Peugeot "Picky Hitchhiker"
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Make Peugeot owners feel privileged by placing very picky hitch hikers. On big cardboards it reads that they only want to drive a Peugeot. T...
Nokia "Movie Star"
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The communication goal consisted of transmitting to the consumer that the Nokia N95 contains, in a single phone, the many functions availabl...
Volvo "Interactive cinema gaming'
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As well as experiential and social networking, cinema provides a live and exciting media creation of Volvo's Global strategy of together...
The Mainichi Newspapers "Plastic Fish"
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The Mainichi Newspaper is committed to environmental issues. This year, they decided to curb the use of plastic grocery bags to decrease the...
Monday, June 23, 2008
stern.de "Fast news"
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The goal was to establish stern.de as the fastest news website in Germany. To achieve this, they combined a promotion in a movie theatre wit...
Thursday, June 19, 2008
Mercedez Benz "On a mountain top"
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The G-Class is the toughest off-road vehicle from Mercedes-Benz. With its 4-wheel drive and V8 engine this car has mud in its genes and is b...
IPÊ "Bird nest sticker decals"
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IPÊ mainly implements environmental consciousness projects among rural residents living close to forests and jungles in Brazil. They were ta...
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