directdaily

Daily news about direct marketing & engaging advertising

Friday, July 11, 2008

Holiday.

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Directdaily goes on a holiday untill 4 August.

Pond's White Beaty "UV Protection"

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Fair skin is highly desired by women in China. It is common to see them carrying umbrellas when they're outdoors. This unusual idea is t...
Tuesday, July 08, 2008

Hyne Timber "Coffin"

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Coming legislation in Queensland will require all new homes to be termite proof. This presents a huge opportunity for Hyne T2, wich is alrea...

Unicef "Well"

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Viet Nam has made rapid progress over the past decades. But many parts of the country have been left behind. It is estimated that nearly 17 ...
Sunday, July 06, 2008

Utah Museum of Fine Arts "Mirror"

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See the world through the eyes of Monet and 22 other masters. Monet to Picasso, June 23-September 21. Agency: Richter7, USA.

DHL "Gridlock"

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To demonstrate DHL's inexplicable ability to deliver on time regardless of conditions, this outdoor piece dominated MTR escalators acros...

Unicef "Staircase"

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Don't ignore me. China has over 1.5 million underprivileged children. To help, call 020 82266673. Agency: Ogilvy & Mather Shanghai, ...

China Organization Against Domestic Violence.

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This direct campaign was done for the China Organization Against Domestic Violence. Thousands of people across China recieved the thought pr...

Mercedes-Benz "Shine from above"

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For Christmas, Merceds-Benz requested a direct mailing promotion for the base of loyal clients who are always changing from one Mercedes to ...

China Women Development Foundation "Water"

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West China has a very dry and arid land with extreme water shortage making the living conditiYuan is good enough to build a water tank, wich...

HSBC "Wimbledon Grass Art"

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They enlisted British artists Heather Ackroyd and Dan Harvey to create “grass photographs” for HSBC’s partnership with the Wimbledon tennis ...
Tuesday, July 01, 2008

Latvian Transplantation Centre "Donors"

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The brief from the client was to develop the campaign against speeding and agressive driving and in that way reduce the number of car accide...

Ready Salad.

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To create an innovative brand touchpoint to Hortifruti, a brazilian fresh fruits & vegatables retail market chain. A recyclable salad pa...

Glide Dental Floss "Pig"

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Nice ambient for dental floss brand Glide. Agency: Saatchi & Saatchi New York, USA.
Monday, June 30, 2008

HomePlus "Subway"

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Publicize the grand opening of the HomePlus Supermarket branch in Chamsil district. This particular branch was connected directly to the Cha...

Gorge Grown "Carrots"

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They lined a city block with six big carrots for a local farmers' market. The images kind of speak for themselves. Agency: Owen Jones ...
Sunday, June 29, 2008

Monster.com "Foosball"

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In a pub, one of the figures in a foosball table is replaced by a ballet dancer figurine, and she is never able to kick a ball. When people ...

Monster.com "Ballet Soldier"

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To remind people of the problem of being stuck in the wrong job and to reinforce Monster.com as the best platform for finding the right job....

Die Arche, Christian Child and Youth Aid "Bag"

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Create a cost-saving means of promotion that helps the "Arche" (Christian Child and Youth Aid) to generate food donations for need...

Women Against Genital Mutilation.

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Creating a campaign with a little budget to make women aware of the need to collaborate with Association of Women Against Genital Mutilation...
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Marc van Wageningen
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