directdaily

Daily news about direct marketing & engaging advertising

Sunday, September 28, 2008

Adidas "Double-Sided Olympic Flip-Book"

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Adidas was an Official Partner of the 2008 Beijing Olympics and their brand positioning was – ‘When 1.3 billion people get behind their athl...
Thursday, September 25, 2008

Carling "iPint"

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Really nice work for Carling. The iPint is an iPhone application that turns your iPhone into a virtual pint of ice cool Carling. The applica...

TV6 "The cheering and photo taking billboard"

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Big in Japan is a Swedish reality show featuring two ordinary Swedes that have one month to make it big in Japan. These billboards are equip...
Tuesday, September 23, 2008

Belgian Burn Wound Foundation "Burning Man"

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Belgian burn wound centers got an alarming increase of patients during the summer, all of them victims of barbeque accidents. These accident...

Boomerang Visual Production "CD Packaging"

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Boomerang Visual Production is a photography studio. Traditionally, Boomerang has always delivered photography shots to their clients using ...

Dollz Inc "Doll House Paperbag"

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Dollz Inc is a retail shop specializing in dolls. With increasing competition, they wanted a new brand personality that encapsulated their b...

Offsetters.

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To demonstrate the impact global warming will have on our cities, they suspended lifeboats high above downtown streets. Printed on the botto...
Friday, September 19, 2008

Hogar de Cristo "Box"

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Hogar de Cristo is a foundation that operates in the Guayaquil poor suburban areas, with the mission of helping people in extreme poverty to...

Styx Underwear "We are not getting into your ass"

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Styx Underwear for men has a special character – offers a unique design that ensures that no part of the cloth will get entangled, in the mi...
Wednesday, September 17, 2008

Anti-Litter awareness "Rubbish"

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Everyday the rubbished found around the bus shelters was picked up and placed inside the bus shelter. Agency: Colenso BBDO Auckland, New Zea...

Germanwings "wi-fi advertising"

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At airport Wi-Fi-Spots passengers will be supplied with the latest Germanwings flight offers for that particular airport. The offers will ap...

Meister Camera "Pixel"

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To create a novel piece of advertising which demonstrates that you can take much more detailed shots with the Leica D-Lux 3 from Meister Cam...
Tuesday, September 16, 2008

HyaVita "Wrinkles"

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First interactive advertising system premiere in Bulgaria amused its viewers in may at one of the most crowded places of the capital - the M...
Monday, September 15, 2008

Fox "Chucky"

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Guerrilla DVD promotion, for Chucky movie, where Chucky lookalikes wander among the crowds in New York City. Check the video here: Chucky Ag...
Sunday, September 14, 2008

Hatfield Quality Meats.

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This foosball table will be used at live events and sponsorships. The ultimate goal of the foosball table is to add to the Hatfield brand ex...

Safari Park Beekse Bergen "Butcher's paper"

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Safari Park Beekse Bergen. Dangerously closed. Agency: Troy Brussels, Belgium.

401(k) Squared "Fish Bowl"

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401(k) Squared, a small company that specializes full-time in 401k plan development, asked them to get a big bang out of their modest direct...
Thursday, September 11, 2008

Inspiration.

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Urban interventions by Brad Downey. Invisible red
Wednesday, September 10, 2008

Blue Shield of California "Uncovered"

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Life-size statues stand for California resident's lack of healthcare coverage. Website: http://www.letsshieldcalifornia.com/ The outdoor...
Tuesday, September 09, 2008

Doctors of the World "Queue"

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A long wait? Waiting for a doctor in Liberia or Burma. That takes a long time. Too long. Doktors of the World. Giro 4946. Agency: Euro RSCG ...
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