directdaily

Daily news about direct marketing & engaging advertising

Thursday, October 23, 2008

Sixt "Wi-Fi Guerilla Idea"

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Great work done by Jung von Matt for their client Sixt on Hamburg Airport. Check the video here: Wi-Fi Guerilla Idea Agency: Jung von Matt H...

Panzani "Farfalle"

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To advertise Panzani pastas they posted crumled posters in grocery stores to get people thinking about what to cook for lunch. Agency: Euro ...
Wednesday, October 22, 2008

Idre Fjall Ski Resort "Stool"

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Idre Fjall is a big and well-known ski resort. As most other big ski resorts in Sweden the main target group is families with small children...
Tuesday, October 21, 2008

Visine "Gone in 60 seconds"

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Bikers in big cities like Jakarta ofter suffer from eye irritation (red eye) caused by pollution on the road. The idea demostrates how fas V...

Dressing for Pleasure "Bottom"

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There are two worlds of bottom snacking, the world of BDSM and the world of ketchup bottles. The company, Dressing for Pleasure, a specialis...
Monday, October 20, 2008

The Shark Project.

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The Sharkproject is an initiative to raise awareness about the threat of shark extinction, centered on “finning” – a practice in which the s...

Top Gear "Ramp"

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To promote the launch of Top Gear Australia on SBS, they set jump ramps up at either end of a row of parked cars in the heart of Melbourne. ...
Saturday, October 18, 2008

Inspiration.

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Moving Forest created by the architecte group NL architects, and consists on planting trees in supermarket trolleys, becoming portable fores...
Friday, October 17, 2008

Star Movies "National Treasure"

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They placed secret trap doors around Hong Kong to capture the essence of the movie National Treasure. Agency: DDB Hong Kong, China.

Flossie.com "Monthly Cycle adshel"

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To show how new website Flossie.com truly understands women, they built special adshels that went through a monthly cycle. Yep, they created...

Pascall "Fruit Burst"

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They creating a literal ‘fruit burst’ by making a giant fruit balloon full of Fruit Bursts and blowing it up until it bursts. The deflated s...
Monday, October 13, 2008

Inspiration.

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Tag a Dummer, intervention project in order to create an awareness about the Hummer cars and how they damage the environment. Invisible Red
Friday, October 10, 2008

TV3 "Wipe out dryer"

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There’s nothing more entertaining than seeing someone wipe out over and over and over again.To promote Wipeout (a TV show where people wipe ...

Flossie.com "Man Vending Machine"

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To show that Flossie.com has something for every woman, they created a Man Vending Machine – the world’s first. It’s an authentic vending ma...
Wednesday, October 08, 2008

Trident Blancheur "Cinema"

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Every small light is a big opportunity to advertise Trident white. The last one they spotted were the small lights on the Cinema stairs. The...

Snickers "Stickers"

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Spread the emotion and adrenaline when practicing extreme sports, like BMX, Skateboarding and BBoys, by providing to the assistants to the m...

Spring Valley "Smart Water Bar"

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With a 2:00am lockout trail in force in Melbourne and the goverment accusing clubs and bars of promoting binge drinking, they recognized an ...

Adidas "As One" foosball tournament.

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In Hong Kong, European football has a close and keen following at both club and international level. Adidas, being the leader in football, l...

Adidas "As One" miniature football game.

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In Hong Kong, European football has a close and keen following at both club and international level. Adidas, being the leader in football, l...

Adidas "As One" street parade.

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In Hong Kong, European football has a close and keen following at both club and international level. Adidas, being the leader in football, l...
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