directdaily
Daily news about direct marketing & engaging advertising
Saturday, December 06, 2008
International Festival of Theatres for Disabled "You've never seen such actors"
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International Festival of Theatres for Disabled, wanted to be perceived as a cultural phenomenon, not a charity act. The majority doesn’t pe...
Studio Brussels "The Shit-Shit"
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Radio station Studio Brussels is a rather small music channel in Belgium. Every summer they are present at all major music festivals. But ho...
The Dinosaur Exhibition.
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The best thing about dinosaurs is that they are real, they lived. They wanted to give people a real adventure, not a classic advertising cam...
Adidas "Impossible Huddle"
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The UEFA EURO 2008 in Austria and Switzerland ranks alongside the Olympic Games as the largest sporting event in the world in 2008. And adid...
Ford Fiesta "Famehouse"
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The pre-launch campaign for the new Ford Fiesta. To do so they created a limited edition of car covers ('housses') designed by leadi...
Fiat 500 "Launch at the London eye"
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Their objective was to launch the iconic Fiat 500, capturing the imagination of the public and media and reinforcing the launch messaging of...
Mercedes-Benz "Clean Wall"
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The aim was to show the public at large what an important contribution to protecting the environment Mercedes-Benz makes with the Atego (the...
Ricardo "Fictitious Constuction Projects"
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An offline campaign for online shopping: Gigantic fictitious construction projects shock Switzerland. www.ricardo.ch is the biggest platform...
Friday, December 05, 2008
Playground "Pack Ass"
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Playground is a Scandinavian outdoor equipment store chain, based in Stockholm. Our brief was to sell lightweight hiking equipment and tell ...
Vendor "Weather-Channel"
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The online travel vendor, Expedia.de, wanted to take a new communicative route, ... ideally, without investing money. They suggested a guerr...
23 Days "The Youtube Fan-Diary"
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Establish the video portal YouTube beyond the YouTube community of users and increase the potential audience. Turn football fans into YouTub...
Deutscher Sparkassen "Wishing Well"
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A promotion that can be implemented locally and will draw a lot of attention and attract people to make an appointment at a Sparkasse branch...
AXA "Crashed Cars"
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AXA launched a new car insurance which guarantees a very easy handling. The objective was to generate awareness at a great press event that ...
Biffar "Crime Scene Seal"
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House and apartment owners are to be convinced of the benefits of the especially safe front doors made by 'Biffar'. The problem: nor...
Cillit BANG "Clean Coin"
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Create an impactful low budget sales promotion for the household cleaning product Cillit BANG. Communicate the product benefit in a relevant...
Deutsche Bahn "Top Trumps"
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Germany is a country that's crazy about cars. So how do you increase loyalty among users of German Rail's car transport train? The 3...
Harley Davidson Handle.
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To build awareness for the new Harley Collection 2008 and to get the Harley fans and potential clients to visit the showroom. The challenge ...
Pattex Power Tape "Cages"
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Clearly demonstrate that Pattex Power Tape is an extremely strong multi-purpose adhesive tape that not only sticks to virtually any surface ...
Bittburger Beer "Moving Box"
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With an unseen idea Bitburger beer should be brought back in the beer drinkers mind. In cooperation with the big car rental company Sixt, th...
Norrlands Guld "Beer Label Jeans"
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The core values of the Norrlands Guld Brand are about male bonding and friendship. Their task was to bring new vitality into to this success...
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