directdaily

Daily news about direct marketing & engaging advertising

Wednesday, December 31, 2008

Happy New Year!

›
I wish you all a great New Year. Thank you all for visiting Directdaily. Cheers!
Wednesday, December 24, 2008

Burger King "Whopper Virgins"

›
Burger King and Crispin Porter + Bogusky have commissioned Stacy Peralta, director of Made in America, to document Whopper Virgins, people w...

VEA eDay "Confessions at the toilet"

›
During eDay 2008 online sinners had the opportunity to confess their interactive failures to the high priests of online comunication. Advert...
Tuesday, December 23, 2008

Weeds "Selling drugs for ratings"

›
Weeds is a show about a single mum who starts selling pot to make ends meet. It was being shown on Prime, a relatively new channel on New Ze...

The day we bombed Wellington.

›
An international conference was being held in Wellington, New Zealand's capital, to ratify a treaty that would ban cluster bombs. They h...

BMW seeks opinionated porsche drivers.

›
With the luxury car market facing declining sales, it has become more important than ever to attract new buyers rather than just up-selling ...

Condomi "Shopping Bags"

›
Arouse interest for the erotic shop Condomi with as little expenditure as possible. When customers leave an erotic toy shop, they are usuall...
Monday, December 22, 2008

KitKat "Bench"

›
Have a break... Via

Kenzo "Flower Billboard"

›
A really nice promotion for Kenzo. They give in the month of December 50.000 flowers away in order to promote there new fragrance FlowerbyKe...
Thursday, December 18, 2008

WWF/Adena "The End"

›
WWF/Adena has spent years making people aware of the implications of climate change and that everything may come to an end if we don't d...
Friday, December 12, 2008

Primus Beer "Responsible Drinking Action"

›
In order to encourage responsible drinking, they designed an action for Primus Beer using urban elements usually involved in traffic acciden...

OFF! "Blood Bag"

›
Every year during the monsoon season. Thailand is hit by outbreaks of dengue fever. During this time of the year, the Thai Red Cross usually...

Expedia.com "Cappuccino Promotion"

›
The Internet-based travel provider expedia.de would like to advertise an Italy special in an attention-grabbing way. They used an unusual ad...

Fiat Linea "Map"

›
New Linea with Blue&Me Nav. Without it, you're lost. Agency: Leo Burnett São Paulo, Brazil.
Thursday, December 11, 2008

Volkswagen "Mechanic Recruitment"

›
Volkswagen dealer Martin Schilder, one of the largest car dealerships in the Netherlands, was in serious need of 6 mechanics. Their job was ...

IKEA "The BESTÅ Cube"

›
The task was to create a direct mailing for the BESTÅ storage system from IKEA. BESTÅ allows many different cabinet fronts to be combined fr...

Schwarzkopf "Back to Black"

›
They were asked to develop a dialogue marketing promotion which communicated the product benefit of Schwarzkopf Re-Nature, which aroused cur...

Wieden + Kennedy "Christmas Card Making Machine"

›
The “Christmas Card Making Machine” is an over-sized Christmas card display in the London agency’s front window. The card houses two large s...

CoffeeCompany "WiFi Headlines"

›
They wanted to attract more students. So it installed WiFi in some of its stores near universities. The problem is, lots of students just co...
Wednesday, December 10, 2008

Cars and Boxes "Babes on Cars"

›
Cars and Boxes, the German toy car specialist, wanted to create awareness for the online store cars and boxes.de and point of sale. The core...
‹
›
Home
View web version

About Me

Marc van Wageningen
View my complete profile
Powered by Blogger.