directdaily

Daily news about direct marketing & engaging advertising

Thursday, April 02, 2009

AquarioMania "Bring life anywhere"

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In a bus stop, instead of an usual printed ad, they made a real aquarium full of real fishes. It showed that, with AqurioMania, you will bri...
Wednesday, April 01, 2009

Inspiration.

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Scarfs of the Seattle Sounders soccer team have been showing up in various places in Seattle even if only very briefly. As part of a new Sca...

Playboy "You will fell inside the Big Brother Brazil"

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To promote the launching of the Playboy magazine with Michelle Costa, contestant from Big Brother Brazil, they transformed a newstand in a r...
Friday, March 27, 2009

Faller "The world as model"

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On a limited budget, create awareness for Faller model's extremely realistic model-making. In a guerrilla action, they changed the real ...

Tampax "A gift from Mother Nature"

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Your montly gift from mother nature is a euphemism for your period. Check the video here: A gift from Mother Nature

Maruti Genuine Accessories "Key"

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An increase in car thefts in the city had people worried about car security. And for Batra Auto Company (dealers of Murati - India's No....
Thursday, March 26, 2009

Swiss Skydive "Free fall"

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Swiss Skydive may be the biggest skydiving school in Switzerland, but it lacks the cash to launch a large-scale advertising campaign. The li...

Inspiration.

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A new stunt from Improv Everywhere in the subway, they transformed the subway into a art gallery opening, where the usual structure and obje...

Roche "Anti-Stress Balls"

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Breast cancer is the cancer with the highest incidence in Portugal. About 4,500 new cases are detected annually. And the death rate is one o...

Masa Pest Control "Miniature magazines"

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Masa Pest Control is on a mission to educate people on the importance of maintaining a rodent-free environment, and the tool for this is to ...

Aseema Charitable Trust "Abacus"

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Aseema Charitable Trust wanted to promote the cause of educating street children... amongst the affluent citizens of Mumbai. Being apathetic...
Friday, March 20, 2009

Eye Bank Coordination & Research Centre "Donate"

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They inserted this magazine innovation in a national weekly. In its folded form, the reader saw one part of the message wich was, "When...
Thursday, March 19, 2009

Milky Way "Conveyor Belt"

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Passengers took part in a moving demonstration of Milky Way bar's stretchy caramel. Agency: BBDO New York, USA.

The Mellor Partnership "Titles"

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Upgrade your job, not your job title. Agency: Leagas Delaney London, United Kingdom.
Wednesday, March 18, 2009

The Weingart Homeless Homeless Project.

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To raise awareness for the Weingart Homeless Center, they took a non traditional approach that made people imagine themselves homeless if on...

TV3 "Million Dollar Catch"

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Nice ambient for the TV show Million Dollar Catch. Just place a sticker at the end of the lanes and advertise for your other TV Show. Agency...
Tuesday, March 17, 2009

Kingston Technology "Waterproof Memories"

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To promote Kingston's waterproof pen drive with 32 GB memory, they used sand as a medium. A stencil was created with the headline etched...
Monday, March 16, 2009

Inspiration.

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SKIN is a "mortal art" project created by the writer Shelley Jackson in which 2,095 people will each tattoo one word of a 2,095-wo...

The Green Force "Shade"

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This ambient idea was executed on the windows of various non-ac cabs in Delhi. When the window is rolled up, the image of a tree appears on ...

Milano Chapter Motoclub "Ladies of Harley"

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This calendar tells twelve true stories about Harleys and their special owners. They are special because they are the ladies of Milan Chapte...
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