directdaily

Daily news about direct marketing & engaging advertising

Wednesday, June 24, 2009

Tide Detergents "Stainbroidery"

›
Sampling exercise to giveaway free sachet packs of Tide. Cloth Posters with embroidery of a stain mark were designed. Pulling at the suspend...

atrapalo.com "Trappers"

›
AtrĂ¡palo is an online travel agency. 'AtrĂ¡palo' means 'Catch it'. The objectives were: To make the brand more relevant for t...

SKCIN "Computertan"

›
The objective was to develop a campaign to talk to young people about the dangers of skin cancer, what causes it and how it can be prevented...

Digital Art festival "Desktop Invader"

›
Draw tech-savvy young people's attention to digital art and have them come to Digital Art Festival Tokyo 2008. They developed a digital ...

Pampero Rum "World's 1st Ephemeral Museum"

›
They had a challenge. To launch Pampero rum in Portugal, a place where rum is for old and boring people. They needed to make Pampero cool. F...

Suzuki "Gas Station"

›
In a time with all time high prices on fuel and an emerging financial crisis, Suzuki wanted to put focus on the very fuel efficient part of ...

Foster's Draught Beer "Drop the bomb"

›
After Carlton Draught's success with the 'Skytroop’ TVC, they were asked to create an interactive promotion, which leveraged this im...

Foster's Draught Beer "Carlton Draught Plastic Cup"

›
After Carlton Draught’s success with the “Big Ad” (which featured thousands of men in robes running around a field carrying beer), they were...

Oxford Fajar "Save the words"

›
The Oxford English Dictionary is updated every year. However sales are lagging due to the influence of the internet and online dictionaries....

Film Theatre De Uitkijk "Upload Cinema"

›
They were asked to find a new audience for the oldest film theatre in the Netherlands, De Uitkijk in Amsterdam. Like many other small, indep...

Korea Heart Federation "Listen"

›
The Korea Heart Federation (KHF)’s biggest concern and one of the major causes of death for Korean people today is heart disease. Since hear...

Nokia "Game Of Death"

›
1. Create buzz around the launch of the Nokia N96 by launching a promotional limited edition. 2. Create a burning desire for the N96 Bruce L...

Zuji "Zuji Beans"

›
Zuji, one of the world's largest online travel companies needed to drive more people to their website. They needed to get people thinkin...

Dodge "Baby made on board"

›
In 2007 they launched Dodge on the Belgian market as THE macho car brand. In 2008, the dare was even more exciting: sell the first Dodge fam...

Adidas "Adithread"

›
In 2007 the Adidas sponsored All Blacks suffered the most unexpected defeat at the Rugby World Cup. The challenge was to reconnect a disillu...

Grand Prix Cannes Lions Promo "Yubari"

›
With a debt of $353 million, Yubari City in Hokkaido, Japan, went bankrupt in 2007. Their mission was to promote Yubari, reenergize its citi...

Banco Gallego "Fernando Torres"

›
In a very difficult moment for the banking sector, BG launched a new product with a very competitive rate in the market. The business object...

ANZ Bank "Gettingguthru"

›
ANZ is one of Asia Pacific’s oldest, largest banks. They recognised that they weren’t connecting with the potentially lucrative student audi...

Daimler "Flickr"

›
A campaign that strengthens customer loyalty by stage-setting the brand in a fascinating new way. The Flickr-Book shows a selection of the b...

Four'N Twenty Meat Pies "Magic Salad Plate"

›
Pies face the pressure of healthy eating. After having a long history of success as the unpretentious, honest and satisfying lunch for guys,...
‹
›
Home
View web version

About Me

Marc van Wageningen
View my complete profile
Powered by Blogger.