directdaily

The only direct marketing awards show judged solely on creativity. The only direct marketing awards show judged solely by more than 80 top-l...

The objective of the communication was to highlight IKEA’s innovative ways to save space. The idea presents IKEA store’s main staircase as a...

Persuade the Japanese consumers that home furnishing is a great and fun way to improve their life at home and succesfully launch IKEA's ...

The Rodney district contains a highway that leads north of Auckland, New Zealand's largest city. It’s one of the most dangerous roads in...

They took parts from a car that was wrecked in a drink driving accident and fashioned a wheelchair out of the parts. They then displayed it ...

Speed around schools has always been a huge issue in the Rodney district. So to get people to slow down they created a poignant campaign tha...

For the safety awareness of DUNLOP, a Japanese tire manufacturer, they tried to make a road which plays a melody when the car runs. This set...

In the third year of Earth Hour, it was time to turn the symbol of switching off the lights into real action against global warming. In Dece...

Oasis taught over twenty NYC street-musicians unreleased songs from their album "Dig Out Your Soul." Those musicians took to the s...

The Cup Noodle market is keenly contested by a few major players – one of which is Fantastic. Whilst Fantastic is a strong player, the categ...

Use the largest circulated paper in the world! In India, violence and crime are on the rise. India needs Gandhi's message of peace and n...

The campaign tries to raise awareness between the citizens regarding the importance of civic behavior. Currently the Town Hall’s expense to ...

They needed to regain the leadership that the Taxi 7:24 Chevrolet was losing a year ago on the market. The target are colombian taxi drivers...

The Red Sea Coral Reef is being killed at an alarming rate – 70% is dead. The Green Party wanted to make the general public, especially reef...

The location was a multiplex electronics shopping mall where various brands compete. Ideas were needed to create a differentiable brand imag...

Their challenge was to launch the smart in São Paulo - a city dominated by cars, with a huge public transportation deficit - on a very modes...

ANAD is a pro bono organisation. Its aim is to educate the public about the dangers of eating disorders. The problem is: the public knows ab...

There are over 100,000 children living on the streets in Australia. As the name suggests, Youth Off The Streets is a charity that supports t...

Prostate cancer is the most common cancer amongst men. One of the symptoms is the increasing difficulty to urinate. However, when detected a...

There are at least 1000 pirated movies resellers in their city. With pirated DVD’s going for a third of the price of a movie ticket, Cinemas...