directdaily

Daily news about direct marketing & engaging advertising

Saturday, August 15, 2009

kpOchs hairdressers "Wanted Poster"

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Next to original, already eye-catching Wanted Posters they placed their posters with 12 new hairstyles, each giving the wanted criminal a wh...
Thursday, July 23, 2009

Holiday.

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Directdaily goes on a holiday untill 16 August.
Wednesday, July 22, 2009

Ken Starck Painting Company "Caution!"

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In this guerilla-style campaign Ken Starck Painting Company offered their professional services. 200 notes were put up at well-chosen locati...
Tuesday, July 21, 2009

Bounty "Big spills"

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What better way to demonstrate the superior absorbency of Bounty paper towels than with some big spills. And they are talking about some ser...
Monday, July 20, 2009

Random House New Zealand "Man Trap"

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Random House published this step-by-step guide that helps you get the man you want. You can read all about the 150 fun date ideas, what to w...

ZEA BBDO "Corporate Image"

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They are characters that work day by day in an agency and they seem to be taken out from another world, full of a unique enchantment like no...

Club Med "Relax"

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For the launch of Petit Club Med, Club Med's new child care center, they produced a direct mail action which consists of a double side f...
Friday, July 17, 2009

Bukaaa "Greetings from Zagreb"

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During summer time even the biggest agencies in Zagreb (Croatia) have problems with briefs pouring in while most of the creatives are on vac...

Amnesty International Portugal "Report it"

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They took the gaps through wich sound passes in a building to highlight that in most cases of domestic violence noises are the main warning ...
Wednesday, July 15, 2009

Terminix "House"

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Get to termites before they get to you. Agency: Publicis Dallas, USA.

Terminix "Roach"

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All it takes is a small crack for a cockroach to enter your home. Agency: Publicis Dallas, USA.

Mitsubishi L200 "Postcards"

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Postcards sent to thousands of men through Costa Rican Mail Services. "Mitsubishi L200. You will go as far as you want to". Agency...

Inspiration.

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Two great examples of guerilla gardening going vertical in the city of Toronto. Not only do the repurposed flyers serve as handy planting ve...

Heineken "Are you still with us?"

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Beer drinkers tend to be immature, enjoy easygoing fun and share all this with their friends. This attitude has its rules, its music and its...
Tuesday, July 14, 2009

Fisch Franke "The Living Poster"

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To promote the outstanding freshness and quality of Fisch Franke´s Restaurants they created a "talk of the town" citylight poster....

Lifebroker "Death happens"

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To promote Lifebroker and the benefits of life insurance, McCann Melbourne put fallen safes in the middle of office foyers to get people to ...

Home Hardware "Hot Pies"

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The brief was to get 200 Home Timber and Hardware trade retailers excited about Home Trade’s new promotion. The aim was to motivate retailer...

Kia "Spend Less"

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Times are tough, and everyone is looking for easy ways to save money. To remind people that Kia is a brand built around exceptional value, t...

CasaShopping "Ready for delivery"

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The objective was to generate awareness and, consequently, demand for the Ready-for-Delivery service (special promotion from the CasaShoppin...
Monday, July 13, 2009

Derek Royer "Business card"

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Business cards were typeset on cloth and tied in a knot. Clients would loosen the knot to reveal the name and information of the massage the...
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