directdaily
Daily news about direct marketing & engaging advertising
Thursday, September 03, 2009
Elm Grove Police Department "Slower is better"
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Elm Grove Police Department "Slower is better" Agency: Cramer-Krasselt, Milwaukee, USA.
Guinness Pool cue"
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Guinness Draught pool cue tip reminds pub goers to grab a Guinness. Agency: Tank Communications Chicago, USA.
S4 "Illegible business cards"
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The brief was to prepare a presentation to demonstrate their creativity for a new client that specializes in computer data security. Show th...
Wednesday, September 02, 2009
Big Big "Giant Bubbles"
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Action prepared in places with large concentration of children and parents to show that the chewing gum Big Big makes giant and fun bubbles....
MundoCar Shopping "For Sale"
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In Brazil, when you want to sell a vehicle, it’s common for people to put a sign in the car window. To promote a new used cars shopping mall...
Jif Mopp "Dirty board"
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JIF Mopp is the most known floor sweeper product in Norway. It uses a dry microfiber cloth that attracts dust. An abribus board with the JIF...
Tuesday, September 01, 2009
Israel Cancer Association "Grill towels"
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An ambient marketing activity which took place in Gordon beach, Tel Aviv, in order to increase awareness to sun damage and skin cancer. The ...
Beauty salon "Ponytail Train Handle"
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As a local beauty salon franchise, Johnny Andrean launched a hair-strengthening product. They wanted to communicate it with a low budget but...
Optica Profesional "Take a good look before you vote"
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Ecuador is the Latin American country with the most electoral processes in the past decade. 8 presidents in 12 year and 5 elections en the p...
Monday, August 31, 2009
GAM3 "Traffic signs"
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CAM3 is an international non-profit organization that arranges street basket tournaments and urban cultural events for kids in Denmark and t...
Elmex "Bus Ticket"
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Elmex wanted to promote their anti-cavities toothpaste, under the tagline "Helps prevent cavities" and asked them to find a surpri...
Faber Castell "Graffitti"
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Faber Castell use the street walls to communicate color's variety. Agency: Unitas/RNL Santiago, Chile.
Friday, August 28, 2009
The Sydney Morning Herald "Cymbals"
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They promote the CD give away in The Sydney Morning Herald of performances by The Sydney Symphony Orchestra. Agency: Whybin\TBWA\TEQUILA Syd...
Women’s room "Bring the problem to the light of day"
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Most people do not realize that non-physical violence is also a form of abuse. Even if the recognize it, they do nothing about it. Unwanted ...
Minigolf World Championships 2009 "Drainpipe"
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The challenge was to promoto the Minigolf World Championships 2009 with a non-existent budget. In the city of Odense they used drainpipes, w...
Thursday, August 27, 2009
The Foundation of Education for Life and Society "Poor child"
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The brief was to create a donation box which calls out to the society the very problem this country is unknowingly facing. The challenge and...
Wednesday, August 26, 2009
Inspiration.
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The RoyalTea Tea bags designed by German design company Donkey Products. You can have a “TeaParty” with you favorite characters or strippers...
ChicagoNow.com "Chalk blog"
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They created a “chalk blog” in Chicago’s busy Pioneer Court using 40 eight-foot boards spread throughout the courtyard. They posed some of t...
Tuesday, August 25, 2009
John Caples Awards entries now open.
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The only direct marketing awards show judged solely on creativity. The only direct marketing awards show judged solely by more than 80 top-l...
Monday, August 24, 2009
Basheer Graphic Book "Rainbow by Pantone"
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Basheer graphic bookstore would like to promote Pantone color guide book to art college students and faculty, and to convince them that Pant...
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