directdaily

Daily news about direct marketing & engaging advertising

Tuesday, September 15, 2009

Discount Bank "Global warming off"

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Discount Bank, declared itself as becoming a "Green Bank", as a part of the process they were asked to create an internal campaign...
Saturday, September 12, 2009

Oxygen Network "Dance Your A** Off"

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Oxygen Network, along with Dom Camera and Company, partnered with Monster Media to create a cutting edge ad campaign promoting the premiere ...
Friday, September 11, 2009

Comision Especial de Discapacidad "Miracle"

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We ask for respect, not miracles. Comision Especial de Discapacidad. Check the video here: Miracle Agency: Pragma DDB Lima, Peru.

Vodafone "Go Tag"

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A stunt for Vodafone to celebrate the launching of HTC Magic. The project, baptized Go Tag, consisted in a sort of catching-game in which th...
Thursday, September 10, 2009

Coral "Light Bulbs"

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Coral, with the objective of promoting its premium decoration line, distributed colored light bulbs which when lit and pointed towards a whi...
Wednesday, September 09, 2009

Latet Charity Organization "Urban Protest Exhibit"

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An Urban Protest Exhibit featuring 1.3 kilometers of dinner tables. All the tables are empty: empty plates with forks and knives, to demonst...
Tuesday, September 08, 2009

Vodafone Phone Insurance "Well-meant Thieves"

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In Romania a phone is stolen every two minutes. People know that phones are being stolen, but the don't believe that it can happen to th...

Greenline Gym "Threadmill"

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To promote a well-being center, a communication activity was developed with the aim of establishing a presence in one of the places where pe...
Monday, September 07, 2009

Parkinson’s Victoria "Skill Tester"

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The slowness, rigidness and shaking limbs often associated with Parkinson’s Disease can make simple, everyday tasks virtually impossible. Fo...

Lava Soap "Grimey Hand Society

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A mailer was created, encouraging craft-store buyers to stock Lava Soap in their stores. Instead of sending heavy-handed testimonials, they ...

Folliderm "Bald man"

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The task was to increase Folliderm prescriptions - a brand that prevents hair loss by strengthening hair roots. Hair fall is an extremely co...
Thursday, September 03, 2009

DHL "Turning Page"

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Innovation uses magazine particular media form which means a piece of transparent PVC paper will be placed into a magazine and will be print...

Elm Grove Police Department "Slower is better"

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Elm Grove Police Department "Slower is better" Agency: Cramer-Krasselt, Milwaukee, USA.

Guinness Pool cue"

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Guinness Draught pool cue tip reminds pub goers to grab a Guinness. Agency: Tank Communications Chicago, USA.

S4 "Illegible business cards"

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The brief was to prepare a presentation to demonstrate their creativity for a new client that specializes in computer data security. Show th...
Wednesday, September 02, 2009

Big Big "Giant Bubbles"

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Action prepared in places with large concentration of children and parents to show that the chewing gum Big Big makes giant and fun bubbles....

MundoCar Shopping "For Sale"

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In Brazil, when you want to sell a vehicle, it’s common for people to put a sign in the car window. To promote a new used cars shopping mall...

Jif Mopp "Dirty board"

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JIF Mopp is the most known floor sweeper product in Norway. It uses a dry microfiber cloth that attracts dust. An abribus board with the JIF...
Tuesday, September 01, 2009

Israel Cancer Association "Grill towels"

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An ambient marketing activity which took place in Gordon beach, Tel Aviv, in order to increase awareness to sun damage and skin cancer. The ...

Beauty salon "Ponytail Train Handle"

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As a local beauty salon franchise, Johnny Andrean launched a hair-strengthening product. They wanted to communicate it with a low budget but...
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