A sealed plain brown envelope was hand delivered to the upper management of media agencies and clients (without disclosing the source of the envelope) or its content; with the request that the secretary/receptionist hands it to their Manager. Inside the brown envelope there is a patch of money with a belly wrapper that carries the message "Disappointed or amused? Help in breaking the habit" on the front. On the back there is a clue (faint IAA Kuwait Chapter logo) IAA Kuwait Chapter Board members received responce within minutes by phone and emails from the recipients. Many of them offering support for extending & furthering the campaign on corruption.
Agency: Paragon Marketing Communications, Kuwait.