Terminix "House"

Get to termites before they get to you.

Agency: Publicis Dallas, USA.

Terminix "Roach"

All it takes is a small crack for a cockroach to enter your home.

Agency: Publicis Dallas, USA.

Mitsubishi L200 "Postcards"

Postcards sent to thousands of men through Costa Rican Mail Services. "Mitsubishi L200. You will go as far as you want to".

Agency: Leo Burnett, Costa Rica.

Inspiration.

Two great examples of guerilla gardening going vertical in the city of Toronto. Not only do the repurposed flyers serve as handy planting vessels, but when torn back they reveal an interesting visual archive that adds a bit of beautiful chaos to the already hectic urban street scene.

Heineken "Are you still with us?"

Beer drinkers tend to be immature, enjoy easygoing fun and share all this with their friends. This attitude has its rules, its music and its films. With its "Are you still with us?" multi-media campaign, Heineken intends to remind its target that the risk of becoming serious and deep is always just around the corner. They put fake CDs and DVDs in Italian Fnac stores. Romantic and soapy films in the action section, introspective films among the comedies. They did the same for records: fake romantic compilations in the Rock and Heavy Metal area and schmaltzy ringtone complications in the Hip Hop section. Anybody who picks up these CDs and DVDs will find the warning line "Are you still with us?" on the back cover.

Agency: JWT Milan, Italy.

Fisch Franke "The Living Poster"

To promote the outstanding freshness and quality of Fisch Franke´s Restaurants they created a "talk of the town" citylight poster.

Agency: Publicis Frankfurt, Germany.

Lifebroker "Death happens"

To promote Lifebroker and the benefits of life insurance, McCann Melbourne put fallen safes in the middle of office foyers to get people to read a sticker above.

Agency: McCann Erickson Melbourne, Australia.

Home Hardware "Hot Pies"

The brief was to get 200 Home Timber and Hardware trade retailers excited about Home Trade’s new promotion. The aim was to motivate retailers to buy more stock through Danks Trade (Home’s parent company) by giving them a chance to win the ultimate AFL Grand Final Day prize. Retailers regularly receive standard mail from Danks Trade, so the piece needed to create instant intrigue and beg to be opened. This 3D footy pie vendor box did just that! It showed retailers how they’d be getting into the AFL Grand Final if they didn’t start buying more through Danks Trade.

Agency: CHE Melbourne, Australia.

Kia "Spend Less"

Times are tough, and everyone is looking for easy ways to save money. To remind people that Kia is a brand built around exceptional value, they created this campaign that takes a decidedly low-cost approach to typical marketing tactics. A scale-model plane towing a scale-model banner along the beach and a tiny tear-off flyer tacked to a street post deliver full-size results at a miniature cost, and illustrates Kia’s commitment to helping everyone “Spend Less.”

Agency: David & Goliath Los Angeles, USA.

CasaShopping "Ready for delivery"

The objective was to generate awareness and, consequently, demand for the Ready-for-Delivery service (special promotion from the CasaShopping furnishing mall, where clients would take the furniture or have it delivered within 2 days). Usually a ready-for-delivery promotion is confused with a clearance sale and architecture/interior design bureaus are not interested in participating. The challenge was to add value to the fast-delivery service in a way that would architects to turn it into a benefit for their clients. Rio de Janeiro architects on CasaShopping's data bank and those who had never used the service were selected as the target. A direct mail object in the actual size of the furniture was created and left at the doors of a selct group of architects. By pulling a tab, a piece of furniture appeared. On the reverse side, a message to the architect/interior designer informed that, neither they nor their clients would have to wait anymore before having their houses furnished: CasaShopping would deliver the items as quickly as that piece of furniture had appeared at their doors. Besides the message, there was a list of participating stores, the promotion period and small photos of other furniture in the catalog. A Creative Audit by telephone, on the week after the sending out of the action has shown: out of 91.89% of the contacted people, 94.99% recalled the piece. Out of the latter, 87.74% recalled the promotion and 2.15% had used it. 70.97% have reported that they intended to participate. After the end of the promotion, they crosschecked the list of adresses and the list of architects who had purchased during its period. There were 263 names in common. That is 57.68% out of the total of impacted consumers bought during the promotion (12.17% of them, more than once).

Agency: Giovanni+DraftFCB Rio de Janeiro, Brazil.

Derek Royer "Business card"

Business cards were typeset on cloth and tied in a knot. Clients would loosen the knot to reveal the name and information of the massage therapist.

Agency: Leo Burnett Toronto, Canada.

Unicef / Tap Project "Dirty water"

Thirsty? So are millions of people around the world with no access to clean drinking water. 4,200 children die of water-related diseases everyday. Help provide safe drinking water to developing countries. Donate today. You wouldn't drink dirty water. No one should. Donate now by texting TAP to 864233 (UNICEF) or visit tapproject.org. Just a dollar provides a child with 40 days of clean drinking water.

Agency: Casanova Pendrill NY, USA.

Nike Livestrong "It's about you"

Nike will print the Tour de France path with suporting messages to people who fight cancer. The messages can be sent through the site and are printed using a machine called Chalkbot.

Check the video here:
It's about you

Agency: Wieden + Kennedy Portland, USA.

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D-Reizen travel agency "Goldfish Hotel"

The world’s first Goldfish hotel at Amsterdam airport. A solution to the 'who will take care of the pet' problem has been found for some holidaymakers who fly out of Amsterdam Schiphol airport. Travel agent D-reizen is offering its customers to drop off their goldfish at a special hotel. The initiative is part of a campaign by the travel agent that uses fish in its advertising. The 5 sea star hotel - including a tennis court, a beach with its own beach guard and a pool with slide – is probably the ‘wet dream’ of every goldfish on this planet.

Agency: Doom&Dickson Amsterdam, The Netherlands.

Walther Sporting firearms "Target calendar"

Walther's sporting firearms are known all over the world for precision. Brief was developing a tool that delights everyone from regular clients to potential customers. So they decided to build a calendar out of the bullet-butt. There is a shooting inlay for every month of the year, one target for each day.

Agency: BUTTER. Berlin/Dusseldorf, Germany.