Sourcy Vitamin Water " Amphibian Invasion"

On the most beautiful day of the year the agency Natwerk brought a 200.000 kilo heavy amphibian vehicle on the beach with the best DJ of the world for a spontanious party on Woodstock Bloemendaal.

Check the video here:
Sourcy Vitamin Water Invasion

Agency: Natwerk Amsterdam, The Netherlands.

Fanta "Stealth Sound"

Teens are fundamentally important to Fanta. Mobile phones are vitally important to teens. Fanta wanted to look at the mobile platform in its broadest sense and create something that not only championed the core brand values of ‘PLAY’, but also gave teens something they need. Teens are never separated from their friends or their mobiles; they’re in a state of constant communication. They want to talk freely, without adults listening in. It’s a little known fact that teens can hear higher pitch frequencies than adults. In some parts of the UK these frequencies are used against them as ultrasonic alarms, to deter them from public spaces. In a playfully subversive way, Fanta flipped this technology on its head; creating a mobile application which gives teens an imaginative new language of secret sounds, that adults can’t hear. Fanta Stealth Sound System - a mobile application that utilises high frequency sounds to allow teens to communicate without adults listening in. The application lives on a Fanta branded wap site. On-pack labelling and a viral film were created to drive teens to the wap site and download the application. In-store radio was also used to drive teens to purchase Fanta and engage with the on-pack messaging. The radio advert was the world’s first ‘silent’ ad – making perfect sense to teens and baffling adults by using the same high-pitched sounds to finish off sentences. The ads played out in shopping malls – the same place the noises were first used to deter loitering teens. “It helped them become part of a community and the community are teenagers, so it’s brilliant. It’s the perfect tool to represent what Fanta stands for – to overcome adulthood and boredom and give their core target group a way to communicate with each other without the rest of the world knowing. So, how cool is that?” -Prinz M. Pinkakatt, Group Interactive Marketing Manager, Coca Cola Europe. The wap site had 75,000 hits in the first week. Directions to the wap site and application feature on over 50 million cans. The viral has already had 600,000 views. (These figures will be updated on 1st may 2009). Silver Cannes Lions Media Winner.

Agency: Ogilvy London, United Kingdom.

Robert Harris Coffee Roasters "Lennox"

Right now, someone is sitting in a café scribbling on a napkin. Some are creating detailed doodles, some are making lists, while others are writing pocket-sized stories. To help make Robert Harris synonymous with inspiration, they published those stories on napkins and inserted them into magazines.

Agency: DraftFCB Auckland, New Zealand.

Georgia Max Coffee "Ski Toilets"

Georgia Max Coffee chose to redesign the toilets of a number of key ski resorts in Japan. The cubicles were fully wrapped on all sides, so that the person caught short would have a ski jumper’s view when they were sitting on the loo. The person could look down at their skis (simply printed on the floor of the cubicle) and see the steep ski jump slope ahead of them. The toilet paper holder carried the only brand messaging in the cubicle, reading: “Seriously kick-ass intensely sweet for the real coffee super zinging unstoppable Max! Taste-explosion!” The message also featured the URL www.maxcoffee.jp, where visitors could view videos of extreme sports as well as sign up to the MAX community.

Agency: Tugboat Tokyo, Japan.

Gerolsteiner "Change your name"

Gerolsteiner is the leading water brand in Germany. But it’s almost inexistent in Belgium. The brand didn’t communicate since years, the awareness was very low. They found out nobody in Belgium was named ‘Gerolsteiner’. So they launched a simple, but challenging competition: the first person who officially changes his name to ‘Gerolsteiner’ receives a Porsche 911. Gerolsteiner pays for all the administrative costs attached to officially changing your name. They urgently needed to do something about their brand name awareness, …and they took it quite literally. Gerolsteiner got huge exposure and enormous amounts of free publicity. Thousands subscribers wanted to change their name. The word was spread on the streets and so was the name of their brand. And altough the competition is still going on, the campaign already turned an unknown brand into a big … euh… name.

Agency: Mortierbrigade Brussels, Belgium.

V Lemon "Screensaver"

Some people like the taste of regular V. While others prefer the taste of V Berry. There are some who love Sugar Free V. And others who'd rather drink V Black. And then there are some people who don't really like the taste of any of these flavours. So that's why V introduced new V lemon. Because we all have different tastes. And that's exactly what this flavour variant campaign celebrated... The fact that we are all different people, with a diverse range of tastes. As a part of the campaign this screensaver was created, wich they believed would appeal to their target market: 18 to 24 years olds males. It was a classic shot of a hot blond girl, in a bikini, posing on the hood of a hotted-up lemon sports car. Now who wouldn't like that? Well, funny enough some people don't. But that's ok. Because after 7 seconds, this hot blonde morphed into a leggy brunette. And for those who don't like leggy brunettes... well, you only have to wait another 7 seconds to see what would come next.

Check the screensaver here:
V Lemon Screensaver

Agency: Colenso BBDO Auckland, New Zealand.

Coke Zero "3-sided Table Football"

Coke Zero. Real Coca-Cola taste with zero sugar. If Coke Zero is possible anything is possible. Zero Table Football the 3-sided impossible version of the traditional game.

Agency: Leo Burnett Budapest, Hungary.

Spring Valley "Smart Water Bar"

With a 2:00am lockout trail in force in Melbourne and the goverment accusing clubs and bars of promoting binge drinking, they recognized an opportunity to help launch Spring Valley's new range of vitamin-infused mineral waters with an ambient idea like no other. They opened Australia's first "Water Only" bar. The Smart Water Bar. Melbourne was faced with a late night dilemma: a largely unpopular lockout that saw most licensed premises in the inner city ordered to refuse entry to patrons after 2:00am. The Victorion Goverment expressed the intention to make this lockout permanent. Stepping in to breach the gap, the Smart Water Bar offered not only an awesome late night venue but also a sensible alternative to alcohol. Situated right in the middle of Melbourne's night life precint of Prahran, a culting edge, purpose built space became Australia's first "Water Only" bar for a month. With capacity for approximately 80 people, the Smart Water Bar featured mod grass flooring, lush green surrounds, live entertainment and free Spring Valley Smart Water. The Smart Water Bar provided sanctuary for late-night revellers locked out of licensed venues under the city's 2:00am curfew and operated at full capacity during this time.

Agency: Lifelounge Melbourne, Australia.

PEPSI MAX "4max campaign"

When PEPSI MAX specifically asked them for a brand activation campaign involving computer games, aimed at the general public that would want to "MAX their life", they saw their change. A change to work around the much debated media fragmentation and clutter, to fully use the potential of social networksites and create powerful mix of online and offline experiences. They invented the MAX'ed out version of the classic game "4 in a row" and played it on a board, 12 meters high and 15 meters wide, with real people as discs. They launched it as a viral hype and the rest is history. At first they went undercover, organizing an unbranded, live gaming experience with both local and international participants recruited online. Closely monitoring the blogging community and the social networksites they opened-up a-still unbranded-game site, called 4MAX. When the fuzz reached an all-time high, GunkTV was granted the reveal scoop. At the same time a new website, branded this time, was revealed, where gamers could compete each other for a place in the live offline finals to be held on September 22nd in Antwerp. To be continued. Up till now more than 100.000 gamers visited the 4MAX game site, while the offline finals still have to be played. 75% up to 80% of the site visitors actually played the game online. On average people spent over 10 minutes on the website. Their banner campaign generated a whopping average CTR of 1,6%, with peaks up to 8% for certain formats (market average: 0,3%. More than 20.000 views on YouTube. Free publicity on the HLN.be homepage, Frensh TV and a lot of echo's within the blogging community.

Check the video here:
4MAX

Agency: Proximity BBDO Brussels, Belgium.

Grapplica

Sun-Rype "Fruitify yourself"

Fruitify yourself in this mirror. Sun Rype, made with real fruit goodness.

Agency: DDB Vancouver, Canada.

AMP "Human energy"

A bike rider, fueled by AMP Energy Drink, powered the billboard's lights by riding a stationary bike hooked up to a generator.

Agency: BBDO New York, USA.

McCain Smooth-eez "Blender"

Come up with an outdoor media execution in order to launch McCain Smooth-eez, a pre-made frozen fruit drink. They use revolving glass doors to give consumers the firsthand experience of being "inside the blender" to get a good look at all the ingredients that make up McCain Smooth-eez.

Agency: Taxi, Canada.

K-fee "Speed bumps"

To not just talk about how awake k-fee makes you feel, but convince people of it in a direct, straightforward way. The concept was to make speed bumps as if they were k-fee cans left in the street. To do this, some speed bumps were decorated with stickers to give the impression that they were k-fee cans jutting out of the road. Everyone who's ever driven over a speed bump to fast knows what it feels like: it really shakes you and then you are more wide awake and pay more attention to the road. This is also the effect you get after drinking k-fee: you'll be wide awake within seconds.

Agency: Jung von Matt, Germany.

New Zealand Naturals "Floating girl"

To promote New Zealand Naturals range of ultra-light, 99% fat-free sorbets in the city. They availed the services of a magician, who made a girl float in mid-air while drinking the sorbet. This unusual live kiosk was set up in select shopping hubs in the city, wich are frequented by health-conscious people. Passersby were handed out product pamphlets at the site. This outdoor activity was covered by the city's press and local cable channels. Circulation of mobile phone MMSes and pictures further added to publicity. As a result, widespread awareness was generated for the brand, wich was reflected in a 62% jump in sales at the city outlets.

Agency: Contract Advertising Delhi, India.

Pony Malta.

Pony Malta is a drink for young people with a high nutritional contents and thanks to that it has been able to take hold of the concept: Only those who drink Pony Malta are better prepared. The idea was to create a promotion in which the prizes would help university young students to be better prepared for the day-to-day and nothing better than to give away personal computers and USB keys for them to transport their files. They discovered that the best way to reach them was neither the television nor the radio and much less any other conventional media. They needed something new, something that other brands would have not used, and they found a space everybody had ignored and that would rotate from hand to hand at universities: The photocopies. The idea was simple. They gave away to stationery stores entire paper blocks for photocopiers. Each of the sheets of paper they gave away had impressed on their back our promotion. For the owners of the photocopiers it was a good deal, since the sheets of paper was free. With regard to the students, as it was a photocopy on “used” paper the price per copy was lower even if they made it on a completely white sheet of paper. The results were in quick. More than 62% bottle caps were redeemed during the 3 months the promotion lasted. In addition, Pony Malta’s consumption at universities increased 34% points in relation to the previous months of this activity.

Agency: Lowe/SSP3 Bogota, Colombia.

Quintuples Natural Drink "Served by nature"

Quintuples Natural Drink Served by nature.

Agency: ToroVazquezMora/Fischer America, Ecuador.

Fruit Tree Fresh "Straw"

Fruit Tree Fresh.

Agency: BatesAsia, Malaysia.

Schweppes "Quiet please"

Everytime the referee was asking "Quiet please" the first letters of the Schweppes Brand (Schhhhh...) appeared on the score screens of the MASTERS ARENA STADIUM.

Agency: Street Life, Spain.

Milram Vitality "Fat Free"

Body-fit whey drinks from Milram Vitality. Fat free with 32kcal/100g.

Agency: Scholz & Friends, Hamburg, Germany.

S.Pellegrino "Water Codex"

S.Pellegrino and Acqua Panna have created a new way of perceiving water. The goal is to classify the information about water, much like what has been done with wine. Recently, people have come to know much more about wine, so much so that today, when dining out, a customer will order a specific brand of wine rather than simply asking for a generic white or red. Books that describe and “teach”about water: its flavour,the ways to keep and serve it and codifying its taste.

Agency: Besanopoli, Italy.