Anurak Janmas "Private Detective"

There are many private detectives working in Thailand today. They are, however, anonymous and unknown to the general public. Their client considered himself to be in this category and tasked them with making him stand-out and be more memorable to potential customers. At first glance it looks just like any other name-card, but upon closer inspection, reflects the talent, dedication and experience that the detective has at his disposal when working on a case. Inquiries from potential customers tripled within the first month after the name-card was circulated.

Agency: Ogilvy & Mather Bangkok, Thailand.

La Charcuterie "Stationary"

Here’s a stationery package that was recently designed for a sandwich shop. La Charcuterie is a deli/restaurant hybrid well known around Vancouver for serving up sandwiches filled with deli meats. To play off this, business cards were created to look like cold cuts then were strung in netting similar to the way salami’s and other cured meats are hung in delis. Finally, they printed meat stickers for the letterhead and envelopes made of butcher paper— the same paper they wrap their sandwiches in.

Agency: Rethink Vancouver, Canada.

Immersion Creative "Return to sender"

A two-page, full-colour spread in Canpages (or the Yellow Pages) can cost up to 80,000 dollar per year. However, these days, most people search online for the very same services. Immersion Creative sent a letter to everyone with a two-pages, full color ad, in an envelope made out the very ad they use. Included was a screen capture of their current Google ranking, and an offer to make it even better - for half the price.

Agency: Immersion Creative, Canada.

Koji Sueyoshi "Mixtape Generation Card"

A mixtape Generation Card from Koji Sueyoshi.

Designer: Koji Sueyoshi.

S4 "Illegible business cards"

The brief was to prepare a presentation to demonstrate their creativity for a new client that specializes in computer data security. Show that they know what are they working on and what is their point of vieuw on the problem. They produced a version of their agency business cards with errors - basically illegible. They gave them to the client at the meeting to show how can they communicate data protection and problems related with loosing data. As well as demonstrating their creativity.

Agency: S4, Poland.

Mundo do Condomínio "Sponge card"

Business card printed on a real sponge for Mundo do Condomínio cleaning products.

Agency: Fields, Brazil.

BC Adventure Survival Training "Business Card"

The first rule of wilderness survival is preparation. That's why BC Adventure wanted to make sure everyone who stepped through their door left at least a little more prepared for the wild. Made from organic beef jerky this laser etched card is good to eat for up to a year in case you find yourself stuck in a precarious situation.

Agency: Rethink Vancouver, Canada.

AGRIE Paint Services "Business Card"

Really nice business card for AGRIE Paint Services.

Agency: Extreme Group Toronto, Canada.

PacBlue Printing "Oversize business cards"

Oversized business cards were delivered to ad agencies and design companies to promote PacBlue Printing’s high quality large format printing capabilities.

Agency: Hot Tomali Communications Vancouver, Canada.

StavropolPromStroyBank "Calendar-abacus"

The quantity of spokes and counting beads on them is increased 12 and 356 pieces accordingly against to ordinary abacus. The idea is simple, which is not say about the production. Manufacturing of an abacus needed 10689 wooden bones (days), 137 metres of steel spokes (months).

Agency: Gagarin KA, Stavropol, Russia.

ZEA BBDO "Corporate Image"

They are characters that work day by day in an agency and they seem to be taken out from another world, full of a unique enchantment like no other work. Yes, this is who we are, like brought out of a tale, one more protagonist than others butt all with good lines on the script. The individual photo sessions for each one of the 80 characters of their agency, the costumes such as the best dress, sack and even wigs, that also included the smell of that time. To have a card with your own picture is more than that. It's your essence, is what it sells. Each one of them is an image and a part the ZEA BBDO's DNA. Each card is a part of their history, it's a portrait of this film in wich thousands of scenes are filmed every day and the script is written by them. Why a change of image? They must have fun, they need to feel excited when they give their cards and see the envy face of others that also work in this profession, but they've got a conventional card that only smells of ink, smells of boring printing.

Agency: ZEA BBDO, Venezuela.

Derek Royer "Business card"

Business cards were typeset on cloth and tied in a knot. Clients would loosen the knot to reveal the name and information of the massage therapist.

Agency: Leo Burnett Toronto, Canada.

Walther Sporting firearms "Target calendar"

Walther's sporting firearms are known all over the world for precision. Brief was developing a tool that delights everyone from regular clients to potential customers. So they decided to build a calendar out of the bullet-butt. There is a shooting inlay for every month of the year, one target for each day.

Agency: BUTTER. Berlin/Dusseldorf, Germany.

TBWA\Vancouver "Eco bags"

TBWA\Vancouver has launched a line of environmentally-friendly bags, turning the standard shopping bag into a fashion accessory. These bags have generated buzz as far away as London and New York, winning awards and becoming a local in-demand product. The bags feature cheeky headlines such as, “See ladies, I am sensitive” and “My other bag is in my SUV”. The bags were intended to steer away from the too-earnest feeling of most environmentally-friendly products, and for this reason, several of the bags feature incongruous images such as a logger at work or a monster truck.

The bags are available to order through the website at http://tbwavan.com

Agency: TBWA\Vancouver, Canada.

De Lijn "Business Cards"

De Lijn BUSiness cards: Bus company De Lijn replaced the business cards of its employees by personalized bus tickets. De Lijn wanted to recruit more travellers amongst middle class professionals, who rarely use public transport. The bus and tram tickets are made from paper and are about the same size as regular business cards. They created bus and business cards for workers at De Lijn with their name and personal details printed on. Since the original bus and tram ticket are used, you actually receive a free ride with a bus or tram as someone from De Lijn hands you over their business card. Therefore the baseline on each ‘bus ticket’ slash ‘business card’ reads: “You can always reach me with this card.” They pushed trial by replacing the business cards of 250 employees of De Lijn by real and personalized bus tickets. The employees were incited to hand these out to their business contacts, encouraging them to pay them another visit, using the bus. Business contacts could use the business card for 1 bus trip and keep it afterwards. The campaign is still running, but after three months already 1,047 cards had actually been used as a bus ticket. Which means that on average each employee has already generated more than 4 high quality leads. Bronze Cannes Lions Winner.

Agency: Duval Guillaume Brussels, Belgium.

Grey "Lite"

Grey Amsterdam has launched a new service, Grey Lite, to support clients through a tough financial year, with the help of the world’s smallest website. The Grey Lite service offers ‘small jobs, small prices’ to clients who are looking for extra-fast, extra-value services with the built-in high quality standards they have come to expect from Grey Amsterdam. To reflect the philosophy that good things can come in small packages, the service is launched with a website www.greylite.nl so small you need a magnifying glass to view it. The supporting direct mail campaign involves a brochure no bigger than a postage stamp - and the essential accompanying magnifying glass.

Agency: Grey Amsterdam, The Netherlands.

B

Leader Clothing Store "T-shirt Calendar"

The brief was to create Leader's 2009 Calendar. Leader is a fashion store, and from this concept the idea of transforming the calendar into fashion came to light, so that people could wear it. Bringing the concept "With Leader you are well dressed the entire year". In spite of the limited number of calendars, people started looking for Leader's shirts with the designs on the calendar, allowing the shirts become part of the store's fashion line.

Agency: Matosgrey São Paulo, Brazil.

Index Livingmall "Model Room Bags"

The Agust '08 catalogue for Index Livingmall, the furniture store, is introducing the index condo set. Instead of the typical catalogue, it's designed like a shopping bag. The different bag sizes represent the room spaces. With these "bags" the consumer can see the furniture and decor items fit in the condo space printed inside. The detachable items gives the consumer the experience of designing their own space. No doubt will these catalogue bags be the hottest items for Index.

Agency: BBDO Bangkok, Thailand.

Loctite Super Attack "Business card"

Launch of the new positioning of Super Attack "Don't throw it away. Papair it". The client has requested the agency to identify a communication instrument able to tell about the brand in an original and enthralling manner, particularly for the sales force. The agency came up with the idea of a Limited Edition of business cards to be distributed during sales force Conventions. The idea consists of inserting into small plastic envelopes the cut up business cards of the managers of the Henkel Group Glues Division. Getting the business cards in this way, the dealers have to change to concretely try out in first person the new Super Attak idea that suggest repairing and reusing even what you would have thrown away in the past.

Agency: DDB Milan, Italy.

Memac Ogilvy "Recession business cards"

With growing economic concerns and shrinking marketing budgets, they needed to tell clients and prospective clients that in spite of - indeed because of the recession, we are more relevant to them now. What they needed was a simple, cheap and effective way to do this. They created undersized business cards with appealing designs and thought provoking lines to drive potential clients to ogilvyonrecession.com; a website offering smart strategies to deal with downturn. The responses were overwhelming. Aside from being an engaging icebreaker with their desired audience - they had produced an insightful, relevant and targeted campaign, by saving rather than spending.

Agency: Memac Ogilvy Dubai, UAE.