Active Watch "Wallet"

An anti-consumerism campaign used as a tool to explain the connection between buying frenzy for unnecessary products and the degradation of the environment. The challenge was to make heavy shoppers aware that the more they buy unnecessary things, the more nature deteriorates through massive production, oil consumption, land clearings and the overall expansion of urban areas against nature and its resources. In order to create a buzz around this issue, they created pratical wallets, wich were distributed in front of malls and supermarkets. The wallet functions as a reminder for the consumers not to buy unnecessary products because they will contribute to the degradation of nature. Each of them had a print with nature scenery and a button depicting an animal. This way, every time one opened the wallet, the animal was deprived of their natural environment and left to die. They were offered to people leaving the malls and supermarkets with their shopping carts full of goods and were distributed together with a brochure containing maga-deals for heavy shoppers, from Supercharged cars to Residential areas built after land cleanings undertaken in the middle of a forest. The anti-consumerism wallets were part of a bigger campaign, along with radio commercials, brochures and a website.

Agency: Grey Bucharest, Romania.

Discount Bank "Global warming off"

Discount Bank, declared itself as becoming a "Green Bank", as a part of the process they were asked to create an internal campaign addressed to the employees. But, to differentiate itself from a "usual" campaign which in many cases is immediately forgotten once it gets off the air, the mission was to educate the employees to permanent environmental awareness which will last and eventually create a real difference in their consciousness beyond their work hours. A simple sticker in the size of a light switch on its upper side is written the word: "ON", lower- "Off" and in the middle- "GLOBAL WARMING". You paste the sticker on the light switch and... that's about it! Within just one day, "Discount Bank" tower became a green tower. Every single employee is exposed daily to the strong connection between electricity consumption and global warming and can, with his small finger, contribute to the global effort.

Agency: TBWA\YEHOSHUA, Israel.

IFAW "Turtle Flip"

300 Turtles made of cardboard on the beach of Scheveningen The Netherlands last friday for IFAW. At the bottom of the guerilla campaign item a note: think twice before buying me when on holiday. We aren’t a souvenir. Turning a Turle upside down is also the thing what poachers do. Once a turtle on its back, she is powerless.

“Think twice before buying souvenirs!”

Agency: Rapp Amsterdam, The Netherlands.

Green Korea United "Buy 1 Get 1 Free"

Tons of A4-sized papers are consumed every day andFree" night in the office area. Unfortunately, much of them are just the results of mis-print and they are wasted directly into the garbage can. If office workers begin to realize that these papers are still a new one? Thus, they created a message to appeal to people's own self-interest by imitating a phrase of "Buy 1 Get 1 Free", wich is commonly prevailed in promotions. But, ironically, it shows the truth from a different perspective. The eco-friendly media at 0 cost, needles to say, generated more synergy.

Agency: Daehong Communications Seoul, S.Korea.

Greenpeace "Global Warming Awareness, Naked Testimony"

The AME award winning campaign was centered around a publicity based event featuring 600 people posing naked on the Aletsch Glacier in Switzerland photographed by U.S. installation artist Spencer Tunick. The event generated worldwide publicity to raise global warming awareness through art, an on-line presence and a public relations campaign.

Agency: Euro RSCG Zurich, Switzerland.

Earth Hour "Monuments"

In the third year of Earth Hour, it was time to turn the symbol of switching off the lights into real action against global warming. In December 2009, world leaders will meet in Copenhagen to determine if policies are made to take action against global warming. They targeted this meeting as a critical opportunity for people of the world to make their voice heard. To unite the world to take action, they transformed the light switch into a vote, and held an election between Earth and Global Warming. They asked the world to VOTE EARTH by switching off their lights for Earth Hour, with the goal of presenting the votes to world leaders in Copenhagen. Over 4000 cities in 88 countries voted by switching off their lights. This transformed the world’s lights into a medium, to create a global mandate for change. Gold Cannes Lions Outdoor Winner.

Agency: Leo Burnett Sydney, Australia.

The Green Party "The Coral Cemetery"

The Red Sea Coral Reef is being killed at an alarming rate – 70% is dead. The Green Party wanted to make the general public, especially reef tourists, aware of the alarming rate of destruction and the urgency of conservation. Their insight is that many people fail to believe that so much of the coral is dead. Their strategy was to communicate to people at the actual time and place where the coral had died in order to create awareness of the destruction and their role in its fate. They created an environmental installation of a “coral cemetery” consisting of 75 floating graves on the site of the Northern Red Sea beach. The graves carried the names of coral reefs that had died. The installation was created during the heavy tourist season targeting the short-term tourists who create the damage. By sign-posting the places where the coral had died we influenced reef visitors to take action and protect the areas where the coral was still living. The story also reached the wider public and was featured on national cable and terrestrial TV news (HOT, Channel 1) and the local press. By gaining extensive “free” media coverage, they succeeded in amplifying their message and putting the Reef’s fate back on the nation’s agenda. Bronze Cannes Lions Media Winner.

Agency: Shimoni Finkelstein DraftFCB Tel Aviv, Israel.

SOSrainforests.com "Interactive stickers"

Stickers were developed by Zoopropaganda Basil to be used on light switches in enterprises, schools and offices in order to save energy and help decreasing global heating effects.

Agency: Zoopropaganda, Brazil.

Save Our Seas "Warning"

100 million sharks are slaughtered by humans every year. By comparison, only 4 humans are attacked. This begs the question: Who is the real predator? They devised a warning sign for their client. It was stuck on the Two Oceans Aquarium shark tank and warned of the predators byond this point. However, it was printed "backwards" so that the warning was actually for the sharks. An overwhelming response from international and local visitors to date with international rollout planned.

Agency: Saatchi & Saatchi Cape Town, South Africa.

Iniciativa Verde "Reflect"

How a cityscape poster can prevent global warming. Created to look like cityscape posters, they were made to appear at first sight to be an exact reproduction of the scene photographed and blend in perfectly with the environment. As a guerrilla ad piece at first it is seen as a normal poster but then afterwards its real message becomes apparent.

Agency: Loducca, Brazil.

Vodafone/Earth Hour "Fluorescent freecard"

Switch off the light one more time on March 28th between 20:30 and 21:30! Let this be your vote against global warming.

Agency: DDB Budapest, Hungary.

Greenpeace Car Free Day 2009 "Key Saw"

Cars are destroying the world's forest. A quarter of the forests lost in the last 10,00 years have been destroyed in the last 30 years, to help turn the tide, greenpeace is launching a campaign for a Car Free Day 2009. To relate the message more strongly to drivers, a saw made from a car key shown sawing down a tree beside the road. The implication of course is that every time the driver starts his engine he is helping to cut down a tree. The message on the key says, "you are driving our forests to destruction. Show your support for Car Free Day 2009 at http://climatehero.greenpeace.org.cn".

Agency: Grey Hong Kong, China.

WWF "Save the planet"

This piece is composed of 2 balloons, one inside the other. The internal balloon represents our planet, and the external one shows the layer of pollution in the atmosphere. WWF balloons were distributed by volunteers in open spaces. People who received the ballons were told to use a pin attached to the tag to blow up the exterior balloon. By doing so, we can see planet Earth with no interference, and this demonstrates that if everybody helps we can stop pollution on our planet.

Agency: DDB, Brazil.

Friends of the Earth "Inhale"

For this Friends of the Earth campaign the image of the back of a car is printed on the lid, with the straw in place of the exhaust pipe. The lid is ditributed and used by road-side food stalls. When consumers drink from this cup on the streets, it would be like they were inhaling toxic emissions directly from the vehicle. “Pollution is closer than you think.”

Agency: JWT Hong Kong, China.

Green Project Awards "The green savers"

Creation of an alternative communication format to guarantee a high level of visibility and notoriety for the Green Project Awards, a competition that grants prizes to projects organised in the field of the Environment and Sustainability. Implementation of a live outdoor in Lisbon's 2nd circular road using hydroponic techniques. The different stages of implementation of the structure were accompanied by various media bodies. Once completed, the outdoor was reported on TV news bulletins and incited curiosity amongst a large number of media channels that emphasised the innovative character of the proposal. The outdoor was strategically located in the main access to the city of Lisbon, a road with a circulation of more than 40.000 automobiles daily. With more than 250 projects in the competition, the Green Project Awards has been, during 6 months, a constant presence in the media.

Agency: McCann Erickson Lisbon, Portugal.

Ecobility "One bulb at the time"

With its unprecedented growth, the UAE has the highest energy consumption levels in the world. At the risk of making an irreversible negative impact on the environment, it was time for someone to take action. Ecobility needed to lead by example in every way if they were to fulfil their goal of having at least one Illume bulb in use in 1,000,000 houses in the UAE by 2009. From its energy saving function through to the materials they used in packaging it, they carefully planned each step in the creation of Illume to reduce the size of our carbon footprint. They made sure that Illume’s packaging was made from recycled paper and recyclable plastics. They even took the time to test which packaging dimensions allowed for more efficient shipment. In these ways, they showed Ecobility’s sincere commitment to saving the environment. Since its launch in November 16, 2008, more than 120,000 Illume bulbs have been sold. The latest to make the switch is the Starwood Hotels, saving them up to 1,000,000 KWH in electricity.

Agency: Y&R Dubai, United Arab Emirates.

Green Belgium/World Water Day "Letter"

To mark World Water Day, this mailing was sent out to companies and the press. The letter inside can only be read when held under water - proving that water really is the source of all knowledge.

Agency: Duval Guillaume Antwerp, Belgium.

WWF "Coins"

Magnetic posters were placed at cinemas, gyms and reception areas in companies. "Make your donation to the WWF Brazil here and see who you'll be helping".

Agency: DDB, Brazil.

The Green Force "Shade"

This ambient idea was executed on the windows of various non-ac cabs in Delhi. When the window is rolled up, the image of a tree appears on the glass, wich actually provides shade to the passenger, along with the message "Trees give shade. Save them." Thus driving the point home that trees give shade and therefore we should save them.

Agency: Mudra Communications New Delhi, India.

WWF Earth Hour "Darth Fladder"

To communicate Earth Hour to the young crowd, they created an appealing boomerangcard and a facebook blog, on wich we see Darth Vader himself appreciating the beauty of nature. On the back of the card and on the Blog they invite people to come to the dark side on march 28th, from 20h30 to 21h30, to...

Agency: Germaine Brussels, Belgium.