Furniture showcase "Folding Shelf, Folding Table, Folding Chair"

Miniatures that fold out of the centre-fold, and fold back in when you close the magazine. “Lightweight Folding Shelf EEX5. Fits under your bed too.”

Agency: Grey Group Hochiminh City, Vietnam.

Coral "Light Bulbs"

Coral, with the objective of promoting its premium decoration line, distributed colored light bulbs which when lit and pointed towards a white wall revealed how much a different color can make environments better looking. 200 lights in total were produced and delivered to consumers who can now experiment with other colores in their house in a simple and fun manner. Then it's just paint with the corresponding Coral paint.

Agency: Leo Burnett Brasil São Paulo, Brazil.

Luxaflex "An open and shut story"

The idea was to demonstrate how Luxaflex Venetian blinds give you a complete privacy. So billboards with rotating panels were dressed to look like windows with Venetian blinds. People walking by were surprised to catch a glimpse of some intimate bedroom activity, before the blinds shut.

Agency: JWT, Singapore.

Biffar "Crime Scene Seal"

House and apartment owners are to be convinced of the benefits of the especially safe front doors made by 'Biffar'. The problem: normal mailings are mostly thrown away without being read. They make people go through the experience of what it's like not to have a safe front door: The entrance turns into a crime scene. After all, 70% of all burglars get into the house via the front door. A convincing argument for safe front doors. Adhesive stickers, strikingly similar to police crime scene seals, were being placed on house and apartment entrance doors in affluent neighbourhoods with older houses. The promotion gained a response rate of 7% and it has brought a 65% higher return on actual new clients compared to traditional direct mail.

Agency: Ogilvy Frankfurt, Germany.

Tramontina "Eggs"

The idea was make an advertising magazine that stands out in a new way the benefits of tramontina's fry pan. They want to give to the traditional advertising magazine an add value that makes the brand interactive with the consummer and gives it a suprise.

Agency: Reskala y Asociados México City, Mexico.

Osram "Energy Saver"

This outdoor idea not only embraces the media at its disposal but also gives consumers a realistic world of advice to help tackle the current energy crisis in South Africa. The execution ensures that the consumer interacts with the message when a light is triggered by a sensor as they approach the bus stop - illuminating the shelter as well as the message, which reads: "Only use electricity when you need it". This bus shelter is a strong reminder of how simple it is to save energy, by switching off a light when it's not a use. And, so one of the world's largest energy saving light bulb manufacturers, it shows that Osram is committed to educating consumers on just how easy it is to use energy.

Agency: Saatchi & Saatchi Cape Town, South Africa.

Kelvinator AC's "Beware of Polar Bear"

To associate Kelvinator Air Conditioners with ultra cooling. Nameplates were designed to communicate that houses that install Kelvinator Air Conditioners have ultra cooling. So much that even polar bears can be kept as pets.

Agency: Quadrant Communications Mumbai, India.

AEG-Electrolux "Noise awarness"

In local cities all over Europe are people already paying attention to the giant AEG-Electrolux posters, which are measuring and displaying ambient noise levels. In London, the kids are deliberately shouting at the poster to raise the noise levels! AEG-Electrolux and blow UP are hosting this campaign to raise awareness on the issue of noise in and outside of the people’s homes and offer AEG laundry products as a solution to minimise it.

Agency: Pronto Communication, Sweden.

Bosch EAZEO CCTV "Postbox Polaroids"

To advertise the benefits of a Bosch EAZEO CCTV Security System they actively demonstrated the disadvantages of not having one. Polaroid photos were taken outside homes and businesses and a sticker was placed on the back before dropping them in their respective mailboxes. After shuddering, customers could phone the advertised number for instalations in their area.

Agency: DDB South Africa.

Heytens "Cat Claws Scratching Pad"

Heytens is a leading brand of home decorations. They asked us to announce their new collection of curtains to a female audience. They sent a Cat Claws Scratching Pad with the message "Prepare yourself for the new curtains collection". The mailing also contained a Heytens mini-catalogue. The mailing boosted sales of the new curtains collection by 37% and increased traffic to the Heytens shops during the action.

Agency: Happiness Brussels, Belgium.

Colorama "Aerial cord"

Colorama is Sweden's largest chain of home decoration retail store. Their wide range of products includes paint, wallpapers, wooden flooring and tiles. during the year, Colorama has aired TV ads showing products samples in full screen, giving customers the unique possibility of testing the products directly on the wall etc. "Move the TV, in 2 minutes we'll be airing our latest shade of green". But even sweden has a few weeks of summer. What do we do when Colorama nee to sell outdoor paint? To announce that the outdoor paints will be airing soon, they rolled up a few meters of aeriel cord and sent it to customers that were registered with their local dealer as a house owner. The local dealers that used the direct campaign noticed a great difference in demand of colours shown on TV as well as more customers in the store. Sales for Colorama outdoor paints surpassed sales budget by 90%. Some customers even brought their cables and wanted longer ones, but that is a different story. Bronze Eurobest Winner 2007.

Agency: GOSS Gothenburg, Sweden.

ISEO LOCKS "Break-In"

To generate awareness on the growing rate of breaking-ins into office suites at business centres in the city. And how ISEO LOCKS provided the solution with burglar-proof locks. A mail drop designed to look like a credit card was wedged into doors of office suites in business districts to demonstrate how easy it would be to break into premises that were not equipped with burglar-proof locks. Launch - September / October 2006. An inquiry rate of 28% was recorded on ISEO products within the first month of the campaign.

Agency: Naga DDB, Malaysia.

AEG "Please Scratch"

“Please Scratch” Campaign.

Agency: BBDO Campaign Düsseldorf, Germany.

Beka "Sleep Softly"

Bedding specialist Beka wanted to generate more traffic to its local dealer Het Matrassenhuis (The Mattress Palace) in the city of Hasselt, Belgium. Every year in Hasselt, the 3-day Pukkelpop festival comes to town, along with 120.000 visitors. Those living close to the festival area suffer from the high level of noise, especially at night. On the eve of the festival, 400 homes near the festival received a set of earplugs in their mailbox, with a label wishing residents a soft sleep during the festival. For a soft sleep throughout the whole year, they were invited to visit the shop.

Agency: I DO, Belgium.

Möma.

If you don't feel like watching the ugly man, just pull the curtain...Looks better, doesn't it?

Agency: Demner, Merlicek & Bergmann, Austria.

Fissler Pans "Meat Wrapping Paper"

Nice idea for Fissler pans. When you buy a piece of meat at the grocery store it will be wrapped in piece of paper with the pan on it.

Agency: Leo Burnett GmbH, Frankfurt am Main.

Osram Candle.

Osram Candle, even in blackouts.

Agency: Scholz & Friends Budapest Kft.