Faber Castell "Graffitti"

Faber Castell use the street walls to communicate color's variety.

Agency: Unitas/RNL Santiago, Chile.

Basheer Graphic Book "Rainbow by Pantone"

Basheer graphic bookstore would like to promote Pantone color guide book to art college students and faculty, and to convince them that Pantone has the most color selection for their printing guidance.

Agency: Bates 141 Jakarta, Indonesia.

Proximus "Outside Office"

Proximus Vodafone, the biggest mobile network provider in Belgium, developped the VMCC card : a network card that allows you high-speed acces to the internet wherever you are. Without wires or a WiFi connection. How can they proof the efficency of this product to companies and give it a lot of attention. As an advertising agency, they decided to set the example. On November 6, 2008, they set up a mobile office for a day. A big part of the agency worked the day in the middle of a field outside the city. Thanks to the Proximus Vodafone network cards, they had full access to their e-mails, calendars, our fileservers, the internet, etc. Everything they needed as an agency to do their job was available to them. As proof, they create a blogsite and had people, working outside, update it continuously throughout the day. ‘The ultimate proof that you can easily access the internet wherever you are', received a lot of regional and national press attention, and was an item on dozens of blogs and websites. The price of this event ( camping gear, a boyscout tent and some french fries) about 500 Euros. Bronze Cannes Lions Media Winner.

Agency: Famous Brussels, Belgium.

Kingston Technology "Waterproof Memories"

To promote Kingston's waterproof pen drive with 32 GB memory, they used sand as a medium. A stencil was created with the headline etched into it. This was then pressed at low tide near the waterline on Mumbai's Juhu beach, wich attracts large crowds during weekends. below this was the Kingston logo and product detail printed on waterproof material and mounted on a board that was affixed onto the sand. When the tide started to come in, it covered the words, leaving only Kingston Waterproof Pen Drives behind. When the water retreated, it washed away the headline, thus driving home the central message. This exercise was repeated over several weekends, at different spots on the beach.

Agency: Six Inches Communication Mumbai, India.

Posigraf printers "Trees"

Our paper* is to preserve the environment. (*A Brazilian expression meaning "job")

Agency: MarketData Direct & Digital Curitiba, Brazil.

3M Earplugs Calendar "Plug in"

Development of advertising material that binds business clients and serves in the long term to stimulate the client's purchasing decision. Their goal was to create a long-time reminder for the product as wellas raising interest of major customers. This 3M calendar consists of ears - one for each month and one for each day. The 3M earplug is moved from ear to ear - for 365 calm days.

Agency: BUTTER Düsseldorf, Germany.

HP Advanced Photo Paper "Ripped"

HP Advanced Photo paper quarantees true-to-life image quality. To highlight this benefit, a standee was customised to give the impression that someone actually walked through a gigantic piece of paper and caused it to tear. Several of these standees were then placed at strategic locations to demonstrate to passers-by that what's real to their eyes is actually a reproduction using HP Advanced Photo Paper.

Agency: Publicis, Malaysia.

3M Privacy Filters "Sensitive Information"

A different use of medium is chosen for the launch of 3M Privacy Filters wich are specifically designed for laptop computers. Above urinals, on top of the laptop posters, real privacy filters are placed. This way the person looking at the display straight from the front was able to read the message but from sideways it was just a black poster. This way it is aimed to show the benefit of the product in a situation where the target audience is "sensitive" to the privacy issue.

Agency: Cozum Istanbul, Turkey.

Adsoftheworld

3M Post-it "Memory"

To reinforce 3M Post-it as the top-of-mind choice for reminder notes. The ubiquitous yellow 3M Post-it was innovatively repackaged with mock book covers to resemble memory boosting self-help books. Copies were dropped into mailboxes. The takeaway message was simple: To improve your memory, you simply need a Post-it.

Agency: DDB Worldwide, Singapore.

Hawlett packard "Mirror"

Most of consumers don't realize color superiority of HP printer and ink. Since color quality is considered parity, they are more price driven in deciding which printer or ink they want to buy. This campaign is aimed to show that there's actually a big difference in term of color quality, because unlike other printers and ink HP printer and ink offers a wide range of true to life colors.

Agency: Publicis, Indonesia.

Stabilo "Non-Stop Escalator"

To capture the long-lasting ability of Stabilo highlighters, giant pens were installed at the beginning of escalators throughout Hong Kong. As the steps continually moved forwards, the pen appeared to create the bright yellow safety marks on the side of the steps – non-stop from morning to night.

Agency: Grey, Hong Kong, China.

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Samsung.

In order to promote the Samsung long lasting printer, with the capability of printing 100.000 sheets per month, the same number of sheets simulated a printer was placed in sales points.

Agency: Leo Burnett, Bogota, Colombia.

Double A Paper.

The objective is to demonstrate the superior quality of Double A paper - its ability to print without getting stuck in the printer. Non-Double A paper inserted into envelopes were mailed to key decision makers in companies. The paper was glued to the envelope from the inside making it difficult to be pulled out. On finally getting it out, the paper emerges torn with the message: Frustrated with paper jams in your printer?

Agency: JWT Dubai, UAE.

Staedtler "Erase this letter"

Staedtler, manufacturer of premium quality erasers, wanted to reinforce its brand image and increase sales of their Mars Plastic eraser through art schools. The agency came up with highly personalized sales letters, every single one entirely handwritten in pencil by the Staedtler marketing manager. Enclosed was a Mars Plastic Eraser. The letters were sent to principals and supply managers of art schools. After reading the letter, they were asked to erase it with the Mars Plastic eraser. This was the best way to prove the eraser’s superior quality. 43% of the contacts responded to the offer, leading to higher sales.

Agency: I DO Brussels, Belgium.

Bisley ”AC/DC”

This box was sent to introduce a new office storage system: Bisley InnerSpace. The new InnerSpace System reduces the floor space that conventional stativ shelves need by 50% covering the same storage.

Agency: Kolle Rebbe, Germany.