Random House New Zealand "Man Trap"

Random House published this step-by-step guide that helps you get the man you want. You can read all about the 150 fun date ideas, what to wear, how to decipher body language, the keys to flirting, what turns men on and off, and more. Or alternatively you could just trap them.

Agency: BBDO Colenso Auckland, New Zealand.

Alumni Language School "Found In Translation"

Nothing is more embarrassing to an executive that be a non-english speaker. In this action, they used a different kind of media to communicate directly with this public: the lecture of a renowned business expert for a workshop. At the moment the lecture began, participants who were using simultaneous translation phones listened to the following message: “If you don’t want to use these phones in the next lectures in English, study at Alumni. Start now, free of any enrollment fee , by sending a SMS to number 9437.

Agency: Sun/MRM, Brasil.

Alumni Language School "Translation Tag"

They proposed an action in partnership with t-shirts brands that have online sales. All t-shirts with sentences in English would be distributed together with Alumni’s tag with the translation of the respective sentence. Besides they proposed a different fashion blog to complement the action with photos of people wearing t-shirts with wrong or inappropriate English sentences.

Agency: Sun/MRM, Brasil.

Transperth "Bus"

They remind football fans at Subiaco Stadium that public transport is an alternative to the congestion and parking problems on match days.

Agency: Cooch Creative Perth, Australia.

Golden Bowling.

The challenge was to promote the new Golden Bowling among Tunesian youth. With hardly any budget. As they couldn't afford standard advertising and had to target Tunesian youth, they chose querilla marketing with a bit of provocation. They decided to convert a very noble ad serious institution, la Cité des Sciences into an ambassador for their bowling brand. La Cité des Sciences is placed in a student area and is situated near a motorway, thus receiving 500.000 eye contacts a day. They scotch-printed 3 holes on the globe so that the viewers could see a bowling ball. A logo of the brand and the adress were added. The activation is still recent but 2 TV channels & 5 newspapers have initiated a debate about advertising on public sites. Whatever the debate, it contributes to building the awareness of the Golden Bowling.

Agency: Memac Ogilvy Label, Tunesia.

Leitmotif “Find your soul mate”

Last February 14th, Meetic celebrated the Valentine’s Day in an original, fun, and above all, passionate way. “Find your soul mate” was the leitmotif. In Largo do Camões, Lisboa, Meetic created an enhanced environment to single men and women meet, giving them the opportunity of knowing each other, while spending a good time together. Men were given the chance of sending a message to their "target" (cupido style), who would respond by sending one of their shoes through a butler, if interested. If, on the other hand, women decided to initiate the meeting process they would send one of their shoes to the chosen person showing, that way, their interest. Spirits were high and love was in the air. Everybody had a good time, except for the ones who didn't show up at Chiado.

Agency: Meetic, Portugal.

Meijer "Headless"

The Headless Horseman from "The Legend of Sleepy Hollow" was projected from a moving van onto buildings and structures throughout Chicago neighborhoods for four hours. From the Loop to Wrigleyville, a giant galloping horse made itself known to passers-by, drivers and office workers. Whenever the van came to a stop or idled in traffic, the digital horse reared back onto its hind legs, which then revealed copy inviting people to text Meijer that they had just seen the Headless Horseman. Several hundred text messages came in to Meijer during the four-hour run.

Check the video here:
Meijer Headless

Agency: Devito/Verdi, USA.

A Diamond is Forever "Roses"

They created an installation in Grand Central Station using 25,000 roses, to promote that diamonds, unlike roses, last forever.

Check the video here:
Roses

Agency: JWT New York, USA.

Grand Prix Direct Lions "Lead India"

This was part of a national initiative launched by the times of India on 1st Jan 2007, the first day of India’s 6oth year of independence. The objective was to capture the essence of a resurgent nation poised tantalizingly on the edge of redemption. And to send out a clarion call for the one final thrust that would take her from a potential nation to a kinetic power. The Times of India wanted to find a stimulus that would break the social inertia of acceptance and tolerance and galvanize an entire nation to be the face of change in India. As M.K. Gandhi said, “We must be the change we want to see in this world.” The entire effort was to elevate a newspaper from merely being a social mouthpiece to a catalyst of social change! Over 37,000 participants. The campaign website registered more than 1.3 million hits at last count. More than a million YouTube downloads. The television programme was telecast on the Star One channel, part of India’s largest television network. The programme had 7 sponsors—all leading corporations. The British High Commission has announced to sponsor a Chevening Leadership course at the London School of Economics for three Lead India finalists. More than 20 celebrities volunteered to participate free of charge. The winner will also go on to receive support to contest from a constituency of his choice in the next general elections.

Agency: JWT Mumbai, India.

Jazz Club Helicon "Piano Ticket"

On "keys" of the "grand piano" dates of a forthcoming classical and jazz concerts were printed.

Agency: Realpro, Russia.

P-Mates.

This stunt was for P-Mates a disposable, biodegradable product that makes it possible for women to pee standing up. To drive trial where the product was most needed (i.e. dirty public toilets), we reversed the men¹s and women¹s washroom signs at a local bar. Stepping into the washroom, women were met with signage on the floor, over the sink, the urinal and in the stall. With free P-Mate samples mounted on the signs and trial offer coupons printed on nearby toilet paper, it only took a few brave women to spark a chain reaction that spilled out of the washroom, onto the street and into neighboring bars.

Agency: Big House Communications, Canada.

Poms will whinge.

The British Council's 'Realise Your Dream' programme awards six creative young Australians with a mentorship in the UK under their chosen British guru. One of these six awards is the Mordant Visual Arts Award, specially dedicated to visual artists. This brief was for a follow up piece once the main campaign had been launched, to remind and encourage young artists to enter this competition. They produced an integrated campaign based around the thought that 'Poms Will Whinge', because their opportunity to work alongside these leading lights was being taken by 'undeserving' Aussies. (In Australia, it is common practice to jokingly portray the English as a nation of whingers.) Part of the campaign was a viral ad featuring a disillusioned British artist George Burkett. This DM piece was sent to leading art professors at leading art colleges to remind them to encourage their students to enter this competition. They increased the number of entries by 85% while reducing the cost per application from $68 to $40. The work also generated press coverage worth an estimated $50k. Feedback from the DM was fantastic: "At first it scared the shit out of me. Then I realised what it was. Brilliant. A+." Vaughn Rees - College of Fine Arts UNSW.

Advertising Agency: M&C Saatchi, Australia.

Wedding Invite.

Simply removing the dot from the word ‘claire’ reveals the word ‘dave’ proving that they really were meant to be together. The word ‘dave’ was printed in metallic blue on uncoated white stock and covered by a translucent stock which carried the dot of the ‘i’ and the wedding details on the reverse. The two sheets were then stitched together with white cotton.

Designer: Chris MacLean.

Crushed Pack.

A mailpack in the form of a crushed box, with an official red stamp on the outside saying, Unfortunately this package was slightly damaged in transit. Inside, a photograph shows the risks of level crossings. A highly targeted piece, sent to people with level crossings on their private land.

Agency: IRIS, United Kingdom.

Valentine's Day.

A Guerilla Idea at the Unicenter Shopping Mall in Buenos Aires, to remember Valentine's Day.

Agency:

Sao Paulo Creative Club "Winner vs Envious"

T-shirt given to gold medal winners at the Sao Paulo Creative Club Annual Festival.

Agency: