Muehlehalde “Featuring Worldhits”

The home for the blind Mühlehalde in Zürich is the home for old, blind persons. The rather old residents of the home were acting as the stars of the campaign. In two touching TV-spots, they enthusiastically sang the world hits of two blind world stars. In the first spot, Stevie Wonder's 'I just called to say I love you' and in the second spot, Andrea Bocelli's 'Con te partiro'. Of course their version did not sound as professional as the original. But it came straight from the heart. Conclusion: Not everyone who's blind can earn millions singing. Thank you for your donation. Home for the Blind Zürich. PO-Account 80-21096-3.

Agency: Ruf Lanz Werbeagentur, Switzerland.

Berliner Stadtmission “Donate Warmth”

The non-profit organization Berlin City Mission started Project Donate Warmth in order to help the homeless make it through the winter. Life-sized ice figures that looked exactly like homeless people were created and placed at various prominent places in Berlin's inner city. A typical cardboard sign with the donation account number called on the Berliners to donate money.

Agency: Aimaq Rapp Stolle, Germany.

"Absolut Temptation"

Schiphol Airport passengers waiting for their baggage were they greeted with opened boxes of vodka passing arround the carousel. The message was simple yet cheeky “Absolut Temptation”.

Agency: TBWA/Paris.

ESPN "Goal"

Miniature soccer goals were placed on green urinal decdorizer blocks in several pubs. Moth balls were placed in front of the soccer miniature goals. A sign on the wall above the urinaal says: “soccer is good anywhere, but it is much better on ESPN channels”.

Agency: Duda Propaganda, Brazil.

Playboy.

During the summer the Playboy magazine looked for a playmate among the girls on the beach. To encourage the girls to participate in the competition they decided to give them each a beach mat where the girls could lie and sunbathe as though they were on the front page of the magazine.

Agency: Grey, Argentina.

Contemporary Art Gallery “Button Wall”

50.000 buttons were displayed, each printed with a single word representing one of a hundred possible responses to contemperary art. The public was free to walk away with as many buttons as they wanted in this interactive promotional installation for the Contemporary Art Gallery in Vancouver.

Agency: Rethink, Canada.

Nissan “What if”

TBWA/ Hunt Lascaris noticed that underprivileged children in the rural areas of the Limpopo Province were attending school without anything to carry their school supplies in. They decided to recycle the printed vinyl from old Nissan billboards to make backpacks. More than 4,000 students were given these “Adbags” packed with pens and notepads that were donated by partner agency TBWA\G1. Nissan aims to help an estimated 30,000 students each year, and plans to expand the project to other South African provinces.

Agency : TBWA\Hunt\Lascaris Johannesburg, South Africa.

Opodo “Sushi Bar”

Opodo online travel company promotes Japanese destinations by placing mini suitcases in sushi bars on the rotating belts with destination messages.

Agency: Leagas Delaney, Germany.

Lyomer Nasal Spray.

To demonstrate the effectiveness of Lyomer, as a medicine spray for nasal concertino, they placed stickers on the hand driers of public restrooms.

Agency: Bates Red Cell, Portugal.

Fernfahrer.

To promote the Fernfahrer truckers magazine simple stickers of magazine covers were placed on top of cars (that only truckers can read) with the message: For truckers only.

Agency: Leagas Delaney, Germany.

Hospital Do Cancer "Fruitsticker"

Women have the habit to squeeze in fruit they want to buy, to feel if it's ripe enough to eat. This habit was used to built awareness around breast-cancer and encourage women to check their own breast for lumps regularly.

Agency: JWT Sao Paulo, Brazil.

Women’s Aid Organisation “Carbon”

Design a low-cost mailer which innovatively combined two objects - the carbon and envelope - in an unexpected way. The envelope poses an unusual request before opening it: write down the most hurtful thing you've ever said to someone, in the space provided. You'll then realise why when you find that your hurtful words have scarred a woman's image inside. A message from Women's Aid Organisation (WAO) follows, seeking support to sign a petition against violence.

Agency: Leo Burnett, Kuala Lumpur.

Melange accessoires "Nightclub Stamp"

The target group was young fashion-interested Berliners. So let's meet them, where young Berliners show off their fashion-interest: in the clubs. Not with boring promotion teams but with the media that a club offers. That way the stamp that the clubs usually give on your wrist as an entrance ticket became a very special one: a bracelet with the adress of Melange, the Berlin store for fine accessoires and jewellery.

Agency: Scholz & Friends, Germany.

Foster’s Group “VB Boonie”

David Boon was an usually short, nuggety, Australian cricketer during the early 1980's. He also loved a beer. The opportunity of cricket-loving, beer-drinking blokes to receive the Boony legend embodied in an interactive talking figurine, just for buying two cartons of beer, was undeniable. Fans started marketing the promotion themselves, making their own banners and wearing Boony moustaches.

Agency: Y&R Melbourne, Australia.

World Water Day.

A new campaign to draw people’s attention on the drinking water problem: on World Water Day more than 500 “Green Belgium stickers” are being stuck in washbasins in cinemas, pubs, restaurants, public toilets, universities, stations, cultural houses etc. The stickers appear this week in 9 Belgian cities and in Mexico City (where the 2006 World Water Forum was held).

Agency: Duval Guillaume, Belgium.

Shenzhen Mobile.

Special decals were placed over ATM’s to highlight Shenzhen Mobile’s new mobile banking service.

Agency: Ogilvy & Mather, Guangzhou.

Whybin\ "Snowman"

They sent out a plastic bag containing water, a pipe, a carrot and two round black stones. The attached message was simply: "Warmest Christmas wishes from Whybin\TBWA & TEQUILA\". The snowman was being picked up and discussed on radio stations and profiled in the national newspapers. Generating thousands of dollars worth of free publicity for the agency.

Agency: TEQUILA\ Auckland, New Zealand.

Microsoft “Gotcha!”

The most common way people get pirated software is by asking friends and colleagues for it. So they sent out a brown paper envelope (each of the 3,000 mailers was hand-written to make it look as if it's come from a friend). On opening it, the receiver found a CD with a hand-written post-it note. Within seconds of loading the CD his PC crashes. Moments later, a message appears to tell him how if this was pirated software, it could actually make that happen. They were offered a discount on Windows Genuine Software if they purchased before a particular date.

Agency: Wunderman ME, United Arab Emirates.

D.D. Drin “Insect”

A brochure in the shape of a cockroach is placed through the cranny of houses' doors, simulating how easy it is for the insects to get inside the houses.

Agency: Master Comunicacao, Brazil.

World Co. “A fitting advertisement”

When people pass mirrors, they instinctively stop and look at themselves. They took advantage of this trait of human nature by making a giant mirror that would allow passersby to look at themselves wearing INDIVI clothes. Their target belongs to the generation that grew up playing dress-up with Barbie dolls. Their creative approach engaged their childhood memories, allowing them to feel like they are dolls that can be dressed in various outfits.

Agency: Hakuhodoo Dy Media Partners, Japan.