Think Centre "Missing"

Missing a piece?

Agency: The Alchemy Partnership, Singapore.

Channel 4 "Big 4"

17m high, 18 ton steel structure in front of the HQ in London. A year long installation, with four different artists/designers invited to customize the structure. First up, they worked with acclaimed fashion photographer, Nick Knight – whose interpretation, ‘Heart’, symbolizes Channel 4 at heart of a multicultural Britain. Using lenticular lenses, they created the impression the structure gently breathes as you move through and around it.

Agency: Freestate London, United Kingdom.

NOKIA E65 "Real Time News"

They use a stand of mobile phone to renovate the newspaper shelf. The idea that they are trying to send in this piece of work is; if you have NOKIA E65, you would be able to read the latest news simply through your phone.

Agency: Bates Taiwan, Taipei.

91 Rock Calendar "Rock 'N' Roll Will Never Die"

Turning a common gift into something extraordinary. That’s how the 91 Rock 2007 Calendar emerged. A tridimensional gravestone, with the name of 12 rock stars, dead between January and December. In the back of each month, details about the artist and the intriguing facts surrounding his/her death. The creative line of the piece – Rock ‘n’ roll will never die – is lined up with the main proposition of the radio station that emphasizes rock as a cultural phenomenon that guides to ways of life, creates tendencies and brings information and entertainment.

Agency: JWT Brazil.

Betzler's Personal Training "The Heavyweight Brochure"

To produce a promotional brochure for personal trainer Sieglinde Betzler. This heavyweight brochure had solid steel plates in its cover. To lift, open and read it, people therefore had to put in a bit of effort: it weighed 2 kilograms. 200 mailings were sent out to a target audience of senior decision-makers in November 2006. As of 23 December 2006, 43 requests for an introductory training session had been received. In January 2007, a follow-up mailing was sent.

Agency: BBDO Stuttgart, Germany.

Uli Sela Setphotographer "Always Behind the Scenes"

To introduce the setphotographer Uli Sela to film producers and establish his credentials among this target group. They used semi-transparent materials printed on the back to symbolize how setphotographer Uli Sela knows exactly what goes on behind the scenes. The mailings enjoyed a response rate of 14%, significantly increasing the number of commissions Uli Sela received.

Agency: BBDO Stuttgart, Germany.

Like A River Brand Agency.

Professional Snowman This is their Christmas gift to friends and clients. As always it involves fun, drinking and this year everything you need to produce a ‘whoop-ass’ snowman. Size 250 x 290 x 100.

Agency: Like A River Brand Agency, United Kingdom.

Orthodontist Dr. Rathenow "Uncorrected Teeth Pacifiers Promotion"

The orthodontist Dr. Rathenow specialises in early diagnosis and correction of children’s defective jaws and teeth. To promote this service, specially designed pacifiers were handed out to parents of small children. The pacifiers gave the parents a funny, but very remarkable impression of how their kids could look with uncorrected teeth. The doctor’s business card was attached to the pacifiers. Headline business card (front): Take your kids for a check-up of their jaws and teeth before it’s too late.

Agency: Leo Burnett Frankfurt, Germany.

Wilson "Staff Distance Driver - Give Away Golfball"

The new Dd6 Distance Driver from Wilson Staff sets new distance standards for a golf club. As a supplement to classical measures, this message was to be communicated to the target group in new and surprising way. To golfers who borrowed the Dd6 to test and to interested regular customers, golf balls were given that were printed with: “The person who finds this ball is requested to return it to the address below.” Space was left to fill in the owner’s address, which made every ball an advertisement for the high performance capabilities of the Wilson Dd6 club.

Agency: Publicis Zürich, Switserland.

hlx.com "The Instant Vacation Floor Sticker - Skilift"

This promotion was aimed at bargain hunters who pick their travel destinations rather spontaneously. While they were waiting for boarding, our floor stickers gave them an impression of what their next vacation could be like - at a very reasonable price.

Agency: Scholz & Friends, Berlin.

Beate Uhse "Glasses"

People buying products at Beate Uhse Sexshops receive the practical incognito-glasses for free as a give-away. So they return to the street whitout being recognized. As the sticker already claims: Beate Uhse. The discrete Sexshop.

Agency: Scholz & Friends, Berlin.

Helsingin Sanomat "AdMan's Blues"

Finnish newspaper Helsingin Sanomat wanted to inspire creatives to make better print advertising and revive interest in this “old-fashioned” medium. So it arranged a seminar for Finnish creatives featuring a talk by award-winning adman Lorenzo de Rita. The direct mail invitation challenged creatives to ask themselves whether agencies moaned too much rather than looking for solutions. The mailing looked like a classic blues LP cover. Inside it there was a concert poster and a CD featuring the song “The Adman’s Blues”.

Agency: Hasan & Partners, Finland.

Mini "Mini curves"

Love these mini curves.

Agency: Jung von Matt, Switserland.

Durex Performa.

Durex Performa condoms contain benzocaine (a mild anaesthetic), wich helps men last longer in bed. To highlight this product benefit they distributed limited edition pilowcases alongside performa condoms at New Zealland's biggest anual sex expo, Erotica. As a result the Durex stand was inundated, increasing sales by 28%. The pilowcases proved such a hit with the guys that hundreds more were printed and sold in D.vice sex stores as a continuation of the promotion.

Agency: DDB Auckland, New Zealand.

Adsoftheworld

Nivea "Bubble-wrap"

Nivea good-bye cellulite.

Agency: TBWA Toronto, Canada.

Zoo Aquarium "The snapping Shark Mat"

Their target group families love sport-festivals as much as the zoo. For this reason the zoo aquarium Berlin advertisis at the international pole-vault-meeting near Berlin. Branding the mat with a shark with his jaw wide opened you can feel the excitement of visiting the zoo and it gives you spectacular press-photos.

Agency: Scholz & Friends, Germany.

UN "Ashtray"

To support the UN in its fight against child violence, these ashtrays were placed in restaurants, bars and clubs around Mexico City.

Agency: Young and Rubicam, Mexico.

Smart fortwo "Smallest Turning Circle"

The smart fortwo is the car with the smallest turning circle in his class. Communicate the feature in an emotional and suprising way. A smart fortwo was printed on screw caps of Pepsi bottles. Effect: When opening the bottle the smart fortwo turns around demostrating the message "smallest turning circle". As a part of the 2006 sale campaign all smart fortwo were sold out - long before the launch of the new model in 2007.

Agency: BBDO Düsseldorf, Germany.

Service 24 Austria.

Service 24 Austria is a break-down-Service that is there for its customers around the clock. To advertise this service, a car with a mechanic working underneath it - represented by two plastic legs sticking out - drove around the city.

Agency: Jung von Matt/Donau, Austria.

Vonnegut CD.

Rethink created this cd case, which transforms into a house. You can than take out the bands characters and actaully play with them. A nice way for the consumer to interact with the cd.

Agency: Rethink, Vancouver.