Their task was to promote the speed and ease of having car damages fixed through the Zurich insurance "HelpPoint" service centers. These service centers allow auto insurance customers to drop off their dameged cars for quick, hassle free repairs. The HelpPoint takes care of all of the claims paperwork, arranges for all of the reapairs and even provides a coutesy car so customers can stay mobile. To demonstrate how quickly car damages are fixed through HelpPoint, they placed "cling" stickers on parked cars in front of stores, on residential streets, basically everywhere. The car owners returned to find their car had a scratch, graffitti or a shattered window. Once the initial shock wore off, the car owners could then effortlessly pull the "damage" off. The simple text drove the point home.
Publicis Zurich, Switzerland.