For the most people, acne is an embarrassing problem that leaves scars on the face. They needed to communicate that a simpler less painful option to get rid of them was available. Bubble wrap gives people an unnatural urge to pop it. And covering their posters with it reminded their target audience of their battle against acne. Young men and women who suffered from acne and were scarred by it formed their target audience. An increase in more than 15% in enquiries was recorded at the call centre regarding the skin resurfacing treatments.
Agency: Impact Plus Dubai, United Arab Emirates.