Pie in Face.

To promote the Comedy Film Festival pie deals were placed on revolving doors all over the city. When someone walks through the door it looks as if a pie has been smashed in their face.

Agency Ogilvy.

Woodland “Welcome mat”

Woodland is a leading brand of outdoor shoes, apparel and accessoires. A welkome mat has been placed just inside the showroom door, unlike the conventionele way where welkome mats are kept outside. This makes a simple point welkome to the outdoors.

Agency: Lowe, India.

Ped news from Pedigree.

A nice reminder of the “friend’s day”, July 20th. Dog owners immediately knew what to buy for their dog.

Agency: TBWA\Brazil.

Pepsi "Headphone Jack Posters"

Since people carry MP3 players everywhere they go, they placed posters with fully functionele headphone jacks on the subway, allowing them to plug-in their own headphones and hear samples of the exlusive songs available at pepsiaccess.ca

Agency: BBDO, Canada.

Manifesto.

Manifesto is a progressive Calgary Hair Salon. For their grand opening, they sent out invitatieons that reflected the attitude of their brand.

Agency: Wax Partnership, Canada.

ASPE "Promotion bag"

This bag was given when you bought a book by Belgium’s most famous crime-writer.

Agency: Duval Guillaume, Belgium.

Wreaths.

It’s a common sight to see flower sellers at traffic signals in Mumbai. During the season leading to Christmas and new year, for about three weeks, wreaths were given to these flower sellers to display them along with their flowers and bouquets as they approached cars stopped at traffic signals. Just in case you are drinking and driving.

Agency: Contract Advertising Pvt Ltd, India.

Nokia “Video call backgrounds”

Video call backgrounds. Use this as a background for “I’m working late” video calls.

Agency: Generator, New Zealand.

Museum of civilization.

A very simple direct mail piece to let people know about the “1000 years of Russia” event.

Agency: Cossette, Canada.

Fiat “Supermarket Big Car”

Fiat Ducato. Maximun load capacity. Great idea in general, but talking to the wrong target.

Agency: FCB, Brasil.

Volkswagen “Flake”

A Christmas snow flake card for Volkswagen.

Agency: DDB, New Zealand.

Association for adoption & child welfare.

Another creative way to use the magazine media.

Agency: Ogilvy & Mather Mumbai, India.

TomTom "Find your way the easy way"

City maps next to the road are exclusively visited by people who don’t own a car navigation system. So that’s where we confront car owners with the advantages of TomTom. Beneath the well known phrase ‘You are here’, we simply placed stickers with the words ‘because you don’t have a TomTom’. With a reference to the TomTom website. This way TomTom claimed city maps as a new medium.

Agency: TEQUILA\Amstelveen, The Netherlands.

Tsunami collection box.

Moulded in the destinct shape of Sri Lanka, this Tsunami collection box put use the age-old Thirsty Crow story. As more coins were dropped in to the box, more and more water dripped out of the spout on its side.

Agency: McCann Erickson, India.

Karate “Chop board”

The brief was to design an innovative namecard that would stand out and also demonstrate the nature of Allied Martial Arts Gym Karate Master K.F. Wong. Hence, the design that looks like a karate chopping board.

Agency: Interface Advertising, Malaysia.

Chevrolet “Rear Park Assist”

Attached are two sensors that beep faster the closer a persoon walks to the stand. The sensors do the same in a car equipped with Rear Park Assist when reversing closer to an object.

Agency: Leo Burnett, Dubai.

Friskies “Milkoholics”

Friskies developed a new product innovation, Milk Essentials™, to add to some SKUs giving their brand a stronger point of difference. This combined the taste of milk which cats love, without lactose that can cause digestion problems. They invented Milkoholism in cats, a tongue-in-cheek comparison to alcoholism, focused on a teaser campaign to create cut through and word of mouth. This utilised multiple touchpoints based on target market knowledge, driving owners online for more information. They then introduced Purina Friskies with Milk Essentials™ as a solution to Milkoholism . This aimed to drive trial, encourage feedback and interaction via the web, Milkoholics Anonymous on radio, public relations to extend coverage and instore advertising to encourage purchase. Momentum was strengthened through radio, point-of-purchase, street theatre outside supermarkets, and a magazine campaign, promoting trial and sampling.

Agency: OgilvyOne Worldwide, New Zealand.

Amnesty International “letter pad”

The letter pad was mailed to Amnesty members. On opening the pad the barbed wires change to writing lines demonstranten what writing a letter could do. Save a life.

Agency: Ogilvy&Mather, Budapest.

Anxiety awareness week.

The National Phobics Society is the leading charity helping sufferers with Obsessive Compulsive Disorder(OCD). This year, they couldn't afford an advertising campaign. So, they set out to achieve their aims by generating media interest in their activities. They focussed media attention on the Press Launch of "National Anxiety Awareness Week." To do so, they targeted journalists in broadcasting, national newspapers and magazines specialising in Health and Lifestyle issues For example: one mailing contained a word processor keyboard with the invitation to write an article about OCD. On closer inspection, the keyboard's keys had all been rearranged to be in perfect alphabetical order (a very common form of OCD). For another mailing, they tracked down the last article the journalist had written and returned it to them having filled in every single letter 'O' and 'o'. (Another common compulsion for OCD sufferers).

Agency: Harrison Troughton Wunderman, United Kingdom.

Zonex “Pierced man”

In India there’s a cult of traditional entertainers who pierce various body parts. They hired a few of them to advertise their client Zonex’s promise of instant pain relief. These entertainers had their backs painted with the logo and benefit. They did this outdoor activity in high traffic occasions of Mumbai.

Agency: Idiots, India.