Sun "Lucky Sunny"

The buying decision for dishwasher products is increasingly taken in-store. Despite being market leader, Sun was becoming vulnerable due to dependence on results from infrequent display promotions. Brief: Bring a brand promotion alive, which is strong enough to run from the shelf and built on the brand's core communication thought. Using the “Sun Maker” (inventor) and his assistant acting in the the Sun TVC's was key. They are both passionate about developing new ideas to make dishwashing better, easier or more fun. In every promo pack of Sun dishwasher tablets a dishwasher lottery ticket was included; a so called "Lucky Sunny". A code would only become visable on the ticket after it had been put in the dishwasher along with the dirty dishes. After entering this code on the Lucky Sunnies website, one could see if one was lucky enough to be a winner. Prizes ranged from a brand new car to downloadable music files.

Agency: Lowe & Draft, The Netherlands.

IWA "It Should be Banned"

The job was to help The IWA generate Corporate Sponsorship opportunities. They recommended positioning the IWA as a vibrant entertainment alternative that’s “barely legal” and probably “should be banned”. A series of increasingly threatening (but funny) reply postcards were sent to decision makers at targeted companies whose consumer base was similar to the IWA’s. Positive replies were sent an “evidence” bag containing a brochure outlining wrestling’s history, fan base and sponsorship possibilities. Three “get-out-of-jail-free” vouchers for the next event and a “subpoena” to schedule a presentation from the IWA were also included in the package.

Agency: Lowe AG.

BTH "How Technical Are You?"

BTH wanted to recruit new students to their technical educations. The mailing was sent to reserves on competing technical universities. When the recipient successfully assembled the phone parts together, the recipient recieved an SMS with the following message: Hi! You seem to be technical. Call us at BTH. 0455385040

Agency: The Fan Club, Sweden.

VIVIL "The Smelling Flip Book"

VIVIL means fresh breath – in any situation. They developed a special give-away item to communicate this key product benefit – a fresh breath flip book. When you flick through the flip book, it looks like someone who has just eaten a large doner is breathing on you, and the draught produced by the motion of the pages reinforces the impression. Fortunately, their breath smells not of kebab meat and chilli sauce, but fresh and minty, because the pages of the book have been impregnated with a peppermint scent.

Agency: Kolle Rebbe Werbeagentur, Germany.

Edith Cavell Hospital "Little Premature Xmas Card"

Every year, the premature baby unit at Edith Cavell hospital sends cards to the other departments as well as to some ex patients. This year, they sent this card in mid-October. When you open it you see the message. It’s a little premature, but Happy Christmas.

Agency: McCann-Erickson, Belgium.

Plan "Kick me, I'm a weirdo, Copy me"

Campaign for Plan in Belgium, where kids were sent out in the streets with notes they could pin on the backs of grown-ups in order to fool them. As in school they used to do this with ‘kick me’, here instead the message on the notes were in the sense of “I’m a weirdo” and “Copy me” . People that had been fooled could read a message on the backside “You’ve just been fooled by a Belgian child. Give children from the south also a chance to be a child. Start your own plan with Plan Belgium and become a Plan Parent. Surf to www.iederzijnplan.be” The url translates as “Everyone his own plan”.

Agency:

FAADA.

Lots of people break relationships too easily. Every day thousands of animals are abandoned and sacrificed. Sponsor it for only 6 € per day or adopt it. It needs you.

Agency: Contrapunto, Barcelona.

Playstation "Forbidden Siren"

Snap shot cameras were developed for the Games Convention and distributed by hostesses. From the outside the camera was only branded with the Playstation logo, but the film inside the camera made this promotion an “action to remember”. On every picture taken, ghosts and frightning faces appeared on the pre-exposed film. The last picture revealed the mystery with the line: “The horror is closer than you think”.

Agency: TBWA, Germany.

Wilkinson "Eggs"

Playing with the smooth aspect of eggshells, eggboxes in Brussels were taken in hand by the Wilkinson Quattro Titanium. The masculine faces on the eggs were printed on transparent stickers and then stuck to the eggs. An advertising flyer with a promotion on the back was put in every box.

Agency: JWT, Brussels.

Livon "Ambient"

Livon "For smooth silky hair"

Agency: Mudra DDB, Ahmedabad, India.

Fox Channel "Prison Break"

In order to launch the TV series Prison Break on the Portuguese FOX Channel, a multi-phased advertising campaign was performed in Lisbon:

Press-Kit: A book containing a hidden spoon and a prison blueprint was sent to the press relating to a prison escapade, the serie´s main theme. Inside the book a CD was included containing info about the series.

Street Campaign-Prisoners: A team of 7 people (5 prisoners and 2 policemen) walked throughout the city of Lisbon distributing flyers containing info about the series.

Street Campaign-Posters: Several posters were strategically in various city areas.

Agency : Torke Lisbon, Portugal.

CPAA “The stains that kill”

Tobacco kills about 1,200,000 people every year in India. Of this chewing tobacco accounts for nearly 750,000 deaths. Available freely in satchets that cost less than a stick of gum, chewing tobacco is sold unregulated to even yong users. Tobacco chewers tend to spit out their handwork on streets, walls, corners etc. Leaving behind bright red, blood-like stains. Using a chalk body outline and a yellow police caution band, the idea involve recreanten a murder scene to drive home the simple message that chewing tobacco kills.

Agency: Saatchi&Saatchi Bangalore, India.

Timberland.

This installation was put into Timberland stores, to promote the waterproof feature the boot has to offer. Simple, and gets the point across very nice.

Agency: Arnold Worldwide, Boston.

Van Dobben "Imagine a ball this size"

Van Dobben, a famous croquet manufacturer in Holland has signed up exclusively with almost 400 golf clubs. Croquettes are a delicious snack that is often enjoyed after a game of golf. To give them special attention, we developed a new way of communicating. In the last hole we placed round cards with a little hole in the middle. When the golfer reaches for the ball, his attention is immediately drawn to the copy. The copy capitalises on the striking resemblance between the golf ball and the croquet, which have exactly the same size and shape ‘Imagine a ball this size’.

Agency: &KS, The Netherlands.

Action Aid.

The following message was meelopend for Action Aid, against compagnies using child labor. One of the papers placed inside several brands of sneakers enclosed a drawing of a child with the following message: “Kids should make drawings, not shoes” Save a child 902 402 404. Action Aid.

Agency:

Poul Nielsen "Business Card"

Business Card for a personal trainer that is impossible to read unless stretched apart. It’s made out of very durable material, making it difficult to stretch.

Agency: Publicis Toronto, Canada.

Spar "Sea food festival"

A Guerilla Attempt by Quadrant Communications to promote the Sea Food Festival at a restaurant named Spar by placing artificial Oysters on the beaches of Mumbai.

Agency: Quadrant Communications Ltd. Mumbai.

Jeep "4-door Wrangler"

To promote the launch of the new 4-door Wrangler, a cling-on that looks like a door handle was stuck on 2-door Wranglers while the owners were away.

Agency: BBDO, Detroit, USA.

Volkswagen.

Here is a fun guerilla stunt, which involves a person pretending to be an airport chauffeur. Showing you how many guests “could fit” in the Volkswagen Van.

Agency: Ogilvy, South Africa.

The Printing House "Calendar"

Great work! This calendar provides for each month a new object to build and a new game to play.

Agency: Design-Studio Muhina, Rusia.