International Labour Organization "Handcoffs"

Ending slave labor is not this easy.

Agency: AlmapBBDO, Brazil.

Sharad Haksar.

Selfpromotion postcards from Sharad Haksar, Photographer.

Agency: 1pointsize, India.

Fuzzy Felt.

A Direct Mail drive to warm prospects, encouraging them to take the plunge and open an account with first direct. The pack takes the form of a box of "fuzzy felt" conveying the warm and friendly approach of the bank, as well as its customisable versatility. Recipients are invited to 'create a bank around you'.

Agency: Craik Jones Watson Mitchell Voelkel, United Kingdom.

Kolestor "it's not that easy"

To underline the importance of Kolestor, an anti-cholesterol drug, wich keeps the cholesterol level under control in order to prevent cardiovascullar surgeries wich are radical final-option sulutions. They designed a 3D direct mailing to cardiologists in the form of the upper part of the human body. The zipper on the chest imitates a heart surgery wich is indeed not so easy to perform. Their target audience responded with a spontaneous brand awareness rate of 89 % even tough the colesterol market is one of the most competitive.

Agency: Grey Worldwide Istanbul, Turkey.

Premiere "HDTV"

The pay-tv channel Premiere wanted to promote their innovative HDTV-Technology on a small budget. The example: the high-glass wildlife documentations. The significantly higher resolution gives the viewer a feeling of being extremly close to the action. They started in the biggest zoos and aquariums with a suprising guerilla campaign. The attached and adhesive film at the glazed enclosures, wich visualized the tv-format 16:9 using the design of Premiere. Behind it were the animals - close enough to grab - live and in colour. As real as the wildlife documentations in HDTV on Premiere. In the biggest zoos alone almost 10.000 visitors per day got a picture of how real wildlife documentations can be on the Premiere with HDTV. Information flyers of Premiere were waiting at the exit. The flyers generated a responce of 16%.

Agency: DDB Dusseldorf, Germany.

Virus alert USB stick.

Female teams handed out USB sticks as part of guerilla promotions at erotica trade fairs. With the racy pictures and the text "CUM ON!", the sticks and the packaging got people's hopes up as to what was inside. But instead of porn, the USB sticks were loaded with an autostart file which automatically opened a virus alarm when the stick was plugged in. This virus alarm was a drastic way to demonstrating how quickly people can be infected by HIV. When users clicked on "help" or "close", the stick's submenu opened including a link to the official website of Regenboegen e.v: www.stopaids.de.

Agency: Jung von Matt/Fleet Hamburg, Germany.

Pattex "3D Vase"

Only from one certain angle could the pieces of an oversized broken vase be seen as one whole piece. The instalation not only became talk of the town but also caused a lot of positive PR effects.

Agency: BBDO Dusseldorf, Germany.

Casino di Venezia "Keep playing"

This is an ambient idea for Casino di Venezia. 2 baggage conveyors at Marco Polo Venezia's airport are dressed to look like a roulette. The passengers claiming their baggages are receiving 1 free entry at the Casino. Since the initiative has started (February 2007) the number of guests at the casino raised up to 60%.

Agency: AdmCom, Italy.

Antral "Taxi Sign"

Antral is an association that represents most taxi companies in the country. Increase the demand for usage of taxis at night. Reach people that go out at night and drink at the exact place and time where they can decide to take a taxi instead of drunk-driving their cars back home. Yellow prisms were held out (with a magnet) to cars parked on streets of the major night spot in the city, making car rows look like a taxi park. On the back was written "If you've been drinking don't risk it. Call 7070 308 294" In the first night Antral registered an unexpected increase of almost 50% in their incoming calls between 0h00 and 4h00 am.

Agency: DraftFCB Lisbon, Portugal.

Don't drink and drive.

Prison food doesn't taste this good. Don't drink and drive this Easter.

Agency: Saatchi & Saatchi Sydney, Australia.

AEG "Please Scratch"

“Please Scratch” Campaign.

Agency: BBDO Campaign Düsseldorf, Germany.

Mr. Rajesh Ranjan "Broken finger"

To create a visiting card for Mr. Rajesh Ranjan, Debt Recorvery Agent, that's different, momorable and at the samen time doubles up as great self-promotion device. The visiting card was created using an X-Ray sheet, bearing the X-ray of a broken finger and the name and phone number of the recovery agent.

Agency: Rediffusion DY&R New Delhi, India.

Rodenstock Eyewear.

A sculpture made by the Berlin artist Stefan von Essen which looks like a giant banana peel, was set in various shopping malls. Wearing bifocal glasses by Rodenstock you can’t overlook a slippery banana peel on the street.

Agency: Serviceplan München/Hamburg, Germany.

Metro Gyms.

To encourage people to join a gym in the run up to Christmas, BJL used the classic Office Christmas Party image of a photocopied bum. This was used as a door drop and also as an ambient in offices near the gym.

Agency: BJL Manchester, United Kingdom.

Adsoftheworld

ATS Euromaster.

Brakes feel like this? We'll test them while you wait.

Agency: BJL Manchester, United Kingdom.

Stongs Market "Conveyor belt"

We deliver. www.stongs.com

Agency: Rethink, Canada.

The calendar “annual balance”

Sparkasse Bank not only has some of the best investment consultants. Sparkasse Bank has more branches than any other bank in Germany. According to this strength, it is of highest importante to maintaine a high density of costumor relation measurements. In order to create something that is both useful and entertaining they meelopend a calendar that keeps Sparkasse Bank in customer’s brain throughout the year and reminds them they should ask when investment decisions are to be made.

Agency: Jung von Matt Hamburg, Germany.

Head full of ideas and no job?

The installation encourages students to look for their first job online at the JobScout24 database. At the assembly halls of their universities students meet this life-size sculpture of a young man. He has so many great ideas in his head, that it is completely swollen. Therefor he has to push his head around in a wheelbarrow. The sculpture is a unique piece of art made of silicone and real hair by the Berlin based artist Stefan von Essen. The sign delivers the solution to every student who is looking for a job.

Agency: Serviceplan München/Hamburg, Germany.

Volkswagen "Carpets"

To support the positioning, for the launch of the new Touareg they had real carpets made for the cars to be exhibited at concessionaris, wich would substitute the usual printed sheets put under the pedals to avoid footmarks. Moreover, for the “Touareg Experience” (the time when the car could be try out) Tey sent ininvitations to top clients that were especially made small, real carpets where the details of this operation were sewn on the backside of the carpet.

Agency: DDB Milan, Italy.

Guinness.

Specially-designed cans were distributed to pubs for use as part of an "enjoy responsibly" campaign.

Agency: BBDO Toronto, Canada.