tictac.

Interesting stunt for tictac done by Micha Albacow.

Check the video here:
tictac

Selma Spa+ "Refuel yourself"

Don't forget to refuel yourself as well. Book your pleasure at selmaspa.se

Agency: Clara Karlstad, Sweden.

LG "LG’s fastest processor"

Folder with holographic bar simulating a computer loading.

Agency: Young & Rubicam São Paulo, Brazil.

Luxaflex "An open and shut story"

The idea was to demonstrate how Luxaflex Venetian blinds give you a complete privacy. So billboards with rotating panels were dressed to look like windows with Venetian blinds. People walking by were surprised to catch a glimpse of some intimate bedroom activity, before the blinds shut.

Agency: JWT, Singapore.

IAA Kuwait’s campaign against "corruption"

A sealed plain brown envelope was hand delivered to the upper management of media agencies and clients (without disclosing the source of the envelope) or its content; with the request that the secretary/receptionist hands it to their Manager. Inside the brown envelope there is a patch of money with a belly wrapper that carries the message "Disappointed or amused? Help in breaking the habit" on the front. On the back there is a clue (faint IAA Kuwait Chapter logo) IAA Kuwait Chapter Board members received responce within minutes by phone and emails from the recipients. Many of them offering support for extending & furthering the campaign on corruption.

Agency: Paragon Marketing Communications, Kuwait.

Rimmel "Quick Dry nail polish"

To promote Rimmel's Quick Dry nail polish their aim was to literally stop young woman in their tracks by placing large eye catching sculptures outside Rimmel retailers on high streets. Bottles of nail polish appeared to have been poured onto the floor from a height with the liquid drying in seconds to create a surreal spectacle. highlighting the product's quick drying benefit. The campaign also included actual size models situated around point-of-sale counters in stores.

Agency: JWT London, United Kingdom.

Cadbury Cream Egg '"Bus shelter game"

They have transformed a number of UK bus shelters into interactive games based on a fairground stall, where travellers can bash Cadbury Creme Eggs.

Check the video here:
Bus shelter game

Agency: Saatchi & Saatchi London, United Kingdom.

goodpeopleindia.com "Jobs Available"

To establisch goodpeopleindia.com as a leading job consulting company in the minds of employers and employees. The majority of the target audience comes to corporate hubs like Gurgaeon to work everyday. Huge buildings sport logos of the various companies they house. The idea was to make these buildings, modern landmarks of India, their medium. And be part of their core audience's work life and space. A sign with the message "Jobs Here" was attached to the window cleaning trolleys of these glass buildings. Every time the trolleys go up and down, they demonstrate Goodpeople's capability to find jobs across all levels - the top floor corner office to the ground floor welcome desk.

Agency: Euro RSCG Delhi, India.

MASSAD "Spankvertising"

In order to promote the oldest S&M magazine in the Netherlands, MASSAD, during S & M fetish parties, Sofia Valentine—a well known Dutch porn actress—walks around and uses a very special S & M advertising weapon on the crowd. Whenever Sofia decides to use the so-called Spankvertising Whip, the message ‘Massad, the SM magazine’ appears on the red glowing buttocks of her subject for all other visitors to see.

Agency: New Message Amsterdam, The Netherlands.

Spontex "Hand Care"

They send a direct marketing pack to housewifes to communicate that the best hand care you have it with the spontex gloves. The gloves were inside of a packing that simulates to be a hands cream. The sticker reads: Hands Care Treatment.

Agency: Reskala y Asociados, Mexico.

AVRO "The Phone"

Interesting guerrilla marketing activity for a Dutch TV show called "The phone." And as the title suggests, the phone plays an integral part of the show, and in this case of the guerrilla marketing campaign.

Check the video here:
The Phone

Agency: New Message Amsterdam, The Netherlands.

TV6 "The Nude Delivery Guy"

I'do anything for money. In this Swedish game show on TV6 people are challanged to do humiliating and painful tasks for money. This nude delivery guy were sent out to media agencies to sell and promote the show.

Agency: Le Bureau Stockholm, Sweden.

World's First Camera Lens Calendar.

Clients receive a lot of desktop calendars as a corporate gifts. To stand out from the clutter, the calendar had to be something they've never seen before. To create an innovative calendar that strengthens Sharad Hakar's equity of being a creative photographer. The Camera Lens is the most visible sign of a professional photographer. So they designed a long-life desktop calendar that looks like a camera lens. They used the shutter speed, aperture and focus rings to cue the year, month and date. And they sculpted the calendar from a single block of Aluminium. A stunning looking calendar displaying from 2008 to 2032. And weighing above 4 Kgs.

Agency: 1pointsize, India.

HBO Big Love “Wall of Secrets”

Everyone has something to hide. That’s the theme for the third season of Big Love on HBO. And it’s also the idea behind new interactive murals created to promote the show by BBDO-NY. These murals, launching in New York and Los Angeles the week of January 5th, feature snapshots of people walking through a city street. Headphone jacks are built into each person’s head, so that passersby can use their headphones (or those provided by street teams) to plug in and hear each person in the mural’s inner and most personal secrets. These secrets range from the innocuous (i.e., a woman who’s in love with her boss) to the dramatic (i.e., a woman who is hiding her drinking problem from her husband or a man who is planning to leave his pregnant wife for someone else). In addition, when people plug into the headphone jack near the logo, they can hear a trailer made up from some of the most dramatic clips of the upcoming season, in which secrets abound amongst all the main characters. Big Love’s season kicks off on January 18, 2009.

Agency: BBDO New York, USA.

The Sun "Movie Boy"

To communicate the promo of The Sun newspaper where you get a free Hollywood Film with the newspaper, The Sun launched the "Movie Boy“ online interactive campaign where a young man movie addicted will be in a living room watching movies 24 hours a day for 6 1/2 days (156 hours).

Check the site here:
Movie Boy

Agency:

BBDO “Bring your kids to work day”

Everyone in the company came into work to find their computer monitors vandalized with crayon scribbles. To promote “Bring Your Kids To Work Day,” childlike art was hand-drawn on acetate sheets, which were trimmed to fit the screens. Building security secretly unlocked over 500 offices the night before so the acetate sheets could be affixed to everyone’s computer monitor.

Agency: BBDO New York, USA.

Road Safety Initiative "Drunken Beetle Promotion"

The Federal Ministry of Transport, Building and Housing wants to raise awareness for the dangers of driving under influence. Drivers should be approached as directly as possible but in a rather entertaining than shocking way. The long-term goal is to reduce the number of alchohol provoked accidents in Germany. A fleet of Volkswagen New Beetle is tuned with special car parts to become talk of the town: Wheel caps that looks like eyeballs play with the New Beetle's organic forms and turn it's silhouette into a human's face with drunkenly revolving eyes. The promotional cars were used mainly at public events with a high con-sume of alcoholic drinks. They made people curious for the ministry's information material handed out on these occasions. The promotion caused quite a sensation in the media. The national press reported on the events and even more important on the ministry's information campaign. As a direct result the ministry noticed an increased demand for their information literature about driving safety.

Agency: Scholz & Friends Berlin, Germany.

Saxofunny sound production company.

Noisy interactive posters for Saxofunny sound production company. Every image has a sound.

Check the video here:
Saxofunny

Agency: DM9DDB, Brazil.

Burger King "Whopper Sacrifice"

What would you do for a free Whopper? Now is the time to put your fair-weather web friendships to the test. Install Whopper Sacrifice on your Facebook profile, and we'll reward you with a free flame-broiled Whopper when you sacrifice 10 of your friends.

Check the site here:
Whopper Sacrifice

Agency: Crispin Porter + Bogusky, USA.

fiftyfifty Street Magazine "Invisible"

There are many homeless people in Düsseldorf. And many people who don't notice them. Sensitise the public and incite them to buy the homeless magazine fiftyfifty. The homeless often feel like the people look right trough them. They visualise just that with a spectacular promotion in the Christmas season.

Watch the video here:
Invisible

Agency: Euro RSCG Düsseldorf, Germany.