Inspiration.

Ninteenseventythree have just produced some great wallpaper, 1000cm x 52cm roll, that you can colour in for yourself.

Public awareness "Burden"

Child labour is a grave problem that threatens the future of our nation. Today underage labour deprives thousands of children in India of an education and these children are forced to work in hazardous and unhygienic work environments. To free them from the clutches of child labour is a challenge that they as citizens must take up. Each individual's contribution cn help after current situation; this was the essential message to be communicated in the ambient space. A life-sized statue of a child, dressed in rags carrying a box above his head was sculpted and placed against a wall backdrop. The box filled with some weights was tied to a rope running over a set of pulleys and attached to a donation box at the other end. The words, "Your contribution can end child labour" was painted over it. This installation was placed in several malls with high volume footballs across the city. The response received was overwhelming. As people contributed to the cause by donating over half a million rupees (and counting...), its gradually increasing weight resulted in the box on the child's head to rise. People were held speechless, moved by the interactive imagery of this piece and driven to be a part of the change.

Agency: JWT Mumbai, India.

Courage India "Light up your lungs"

Most roadside cigarette shops in India have a devide for consumers to light cigarettes. Using this as a medium, Six Inches partnered Courage India, a leading NGO, to come up with a unique device that vividly demonstrated the harm smoking can do. The two small coils, one on either lung, were designed to light up at the press of a button, after which the smoker could press the cigarette tip against it to get a light - making it very clear what cigarette smoking does to the human body. Over time, the area around the lungs that the smoker used to light up became black and discoloured.

Agency: Six Inches Communication Mumbai, India.

AXA Bank "House of Cards"

To emphasize the stability of AXA Bank Duval Guillaume Antwerp made a house of carts out of 2m2 billboards.

Agency: Duval Guillaume Antwerp, Belgium.

3M Earplugs Calendar "Plug in"

Development of advertising material that binds business clients and serves in the long term to stimulate the client's purchasing decision. Their goal was to create a long-time reminder for the product as wellas raising interest of major customers. This 3M calendar consists of ears - one for each month and one for each day. The 3M earplug is moved from ear to ear - for 365 calm days.

Agency: BUTTER Düsseldorf, Germany.

Risol Solar Home Systems "Swedish wine"

To promote Risol's solar home systems to the French residents in Tunisia, they played with their national pride: wine. As global warming leads to climate changes, one can therefore easily imagine that in a few years time, ideal climate for wine production will move away from France, further north. A bottle of Swedish wine, 2057 vintage, was sent out to a large number of French residents to symbolize the scary future. A letter in appendix detailed how energy saving can help avoid the impact of global warming, underlining the fact that solar panels can change the way the world is evolving.

Agency: Memac Ogilvy Label, Tunisia.

Sony Bravia "Zoetrope"

To promote Sony’s new Motionflow Bravia TV, Fallon built the world’s largest zoetrope, a rotating series of static images viewed through small slits, which was officially verified by the Guinness Book of Records. The filming of the zoetrope took place last November in the town of Venaria, near Turin, Italy.

Check the video here:
Sony Bravia Zoetrope

Agency: Fallon London, United Kingdom.

Humane Society Charlotte.

People aren't the only ones struggling these days. Please donate at humanesocietyofcharlotte.org or give one of these dogs a chance. because every pet needs a home.

Agency: Wray Ward, Charlotte, USA.

MTV "Mask"

For Carnaval. MTV Brazil is inserting Kiss masks in magazines. At this time of the year, people often wear masks and only listen to samba. But not on MTV, wich goes on playing rock 'n roll.

Agency: Loducca São Paulo, Brazil.

Rikkis taxi & shuttle service "Mirror"

Public transport in Cape Town is unreliable and unsafe at the best times, and so people who go out for a night on the town often take chances by driving under the influence of alcohol. It was these individuals that Rikkis, the city's iconic door-to-door taxi company, wanted to focus on. Being a young and dynamic brand, they wanted to promote their service in an unusual way. Extra large posters were displayed in restrooms of popular restaurants, bars and clubs where the company's direct-line phones are installed. The posters specific positioning brought the concept to life because when viewed in the reflection of the mirrors above the washbasins, they gave the consumer the impression that they were posing for a police mug shot. This turned out to be an engaging way of offering a simple alternative to breaking the law.

Agency: DraftFCB Cape Town, South Africa.

Prohome "Time to leave"

At the end of the year advertising people are spending their precious time in the office with fire-fighting instead of making preparations for Christmas, going out or just having fun with their loved ones. With their gift they wanted to call their clients attention on the oncoming holidays to make them stop working. They wanted to reach their main clients with a special self promo DM in an interesting manner. They delivered glowing electric exit lamps with a text on the front side: "TIME TO LEAVE" and a warning sticker on the back: "Warning! Overstress can lead to burnout. Stop fire-fighting this year! Turn on the light and devote yourself to the holidays!"

Agency: Prohome Budapest, Hungary.

James Ready "Help us keep this beer a buck"

The brewery that produces James Ready couldn’t afford whole billboards, so they asked beer drinkers to share the billboards and help keep James Ready a buck. Phase one drove people to a website where they could upload any message or image. Phase two featured all the images and messages that were uploaded to give people their very own billboard.

Agency: Leo Burnett Toronto, Canada.

Smart fortwo "Big fun in small place"

Show that the Smart fortwo is small but still lots of fun. The solution "Big fun in small place". With this claim in mind, they developed the world's smallest arcade game. For the first time in the form of a favicon - the icon next to the URL in your web browser. In the favicon's 16x16 pixel space they packed our all-time favorite retro video games. In the most important Automobile websites, they placed a banner that lead car enthusiasts to the world's smallest online game.

Check the video here:
Smart fortwo

Agency: Jung von Matt/ Alster, Hamburg, Germany.

Matakana Road.

In order to create an awareness about speed problems in a particular danger road in New Zealand a staged accident was performed with 10 policeman, 12 firefighters and 4 paramedics just befor a billboard with the copy:"Is a crash the only thing that will make you slow down?"

Check the video here:
Matakana Road

Lowe "The smallest wish card in the world"

To convey their wishes for the New Year to their clients, Lowe has sent them a miniscule card. The card looked just like a normal wish card, but was much smaller. On the front was the classic message: Best wishes for 2009*". The recipients of the card found the explication for the asterix on the inside of the world's smallest wish card: It’s crisis time for everyone.

Agency: Lowe Brussels, Belgium.

Bubble Hair Salon and Spa.

Bubbles Hair Salon is tucked away near a flyover in Alwarpet, Chennai. Altough its location is not a handicap, it isn't a huge plus either. Their ambient challenge was to create a buzz around Bubbles in the neighborhood. For a short burst on a weekend, they recreated a comb-shaped zebra crossing adjacent to the salon. They achieved this effect by placing a temporay transparant sticker on the road.

Agency: Orchard Advertising, India.

SPAMfighter "Spam-mailings"

In order to transfer spam from the web to the real world, they stuffed the mailboxes of major companies with hundreds of hardcopy "spam" mails. Outside each mailbox they added a small magnetic button with the message: SPAMfighter keeps your mailbox spam-free.

Agency: BUTTER Berlin, Germany.

Christer Magnusson "Doormat"

The Swedish real estate firm Christer Magnusson opened a new office outside Stockholm and wanted the neighborhood to know that the new office has opened. They invited the whole neighborhood for the openingparty "Welcome". The awarness for the new office increased. 30% of the neighborhood attended at the "Welcome" openingparty.

Agency: Jack Russel Stockholm, Sweden.

Christian Delano drum teacher "Drumsticks"

Christian Delano drum teacher.

Agency: Bronx, Curitiba, Brazil.

AXA Bank "Bricks"

Outdoor ad built from real bricks to emphasize the stability of the rates and the stability of AXA bank.

Agency: Duval Guillaume Antwerp, Belgium.