AquarioMania "Bring life anywhere"

In a bus stop, instead of an usual printed ad, they made a real aquarium full of real fishes. It showed that, with AqurioMania, you will bring life anywhere. Even to a bus shelter.

Agency: Bolero Comunicação, Brazil.

Inspiration.

Scarfs of the Seattle Sounders soccer team have been showing up in various places in Seattle even if only very briefly. As part of a new Scarf Seattle marketing campaign, people are encouraged to place their scarfs throughout the city, snap images of the scarfs in place and then upload pictures to the site scarfseattle.com. If you don't have a scarf, the site allows you to print one out. That one though may not be warm enough for Seattle temps.

Check the site here:
Scarf Seattle

Playboy "You will fell inside the Big Brother Brazil"

To promote the launching of the Playboy magazine with Michelle Costa, contestant from Big Brother Brazil, they transformed a newstand in a reality show. A real camera and a TV were installed at the display, making the customers of the newsstand have the same feeling of the program participants. The title of the display reinforces the idea: You will feel inside the Big Brother Brazil. Michell Costa, from the BBB to playboy in an amazing photo shooting.

Agency: Neogama/BBH São Paulo, Brazil.

Faller "The world as model"

On a limited budget, create awareness for Faller model's extremely realistic model-making. In a guerrilla action, they changed the real world into a model. They placed stickers made of static adhesive foil onto public observation deck windows of skyscrapers and TV towers. For observation deck visitors, it felt as tough they were looking down on a miniature world built by Faller.

Agency: McCann Erickson Düsseldorf, Germany.

Tampax "A gift from Mother Nature"

Your montly gift from mother nature is a euphemism for your period.

Check the video here:
A gift from Mother Nature

Maruti Genuine Accessories "Key"

An increase in car thefts in the city had people worried about car security. And for Batra Auto Company (dealers of Murati - India's No.1 car company), it was the right time to push the genuine Maruti authorized car security systems. So the brief was to simply remind people how they could keep on driving their favourite car by securing it with genuine Maruti security systems. They had a simple solution to the problem. And the key to it was simply put, the "key"! They made some dummy keys that would fit in most Maruti cars and left them hanging from the door of cars parked in parking lots, outside apartment blocks, office buildings and so on. So that when the owners came back to the cars, it looked like someone was trying to tinker with the locks. A scary thought at that! And the tag attached to the key warned of the fact that next time they might not be as lucky! Thousands of enquiries, wich eventually led to a 130% jump in sales of genuine Maruti systems by Batra Auto Company. And that too in the first month itself. This activation also led to consumer affinity and goodwill towards Batra Auto Company. The only ones left unhappy were the carjackers!

Agency: Ogilvy & Mather Gurgaon, India.

Swiss Skydive "Free fall"

Swiss Skydive may be the biggest skydiving school in Switzerland, but it lacks the cash to launch a large-scale advertising campaign. The lifted the floors of the elavators in multi-storey buildings with special panels that gave elavator users the feeling they were in free fall. Extensive TV and press coverage in regional and nationwide media.

Agency: Wirz/BBDO, Switzerland.

Inspiration.

A new stunt from Improv Everywhere in the subway, they transformed the subway into a art gallery opening, where the usual structure and object of the space become "art pieces".

Check the video here:
Subway Art Gallery Opening

Roche "Anti-Stress Balls"

Breast cancer is the cancer with the highest incidence in Portugal. About 4,500 new cases are detected annually. And the death rate is one of the highest in Europe. Their challenge was to create a simple low-cost action to raise women's awareness about the importance of self-exams and thus help them detect breast nodules or lumps. Simple and revealing, just like the self-exam. The agency created an anti-stress ball with a defomed stone inside, simulating a tumour. On squeezing the ball, the women feels a foreign object wich raises her curiosity. "You don't see breast cancer. You feel it. Do the self-exam". 50,000 balls and a flyer - explaining the correct way of doing the self-exame were produced and distributed to women on the street, at companies, hospitals and at theme-related events. During the action period, records showed a 22% increase in mammography exams and a 28% rise inhospital consultations.

Agency: McCann Erickson Lisbon, Portugal.

Masa Pest Control "Miniature magazines"

Masa Pest Control is on a mission to educate people on the importance of maintaining a rodent-free environment, and the tool for this is to have the proffesionals do it. The brief was to broaden Masa's customer base and promote their services among foreigners and Arab expatriates living in residential compounds. The concept of sharing space with strangers, more specifically rodents is not appealing at all. To dramatize the fact that rodents live parallel lives to humans, they sent miniature magazines "Hole Décor" and "Rat's Health" adressed to the rats sharing the houses of the audience they want to reach. Inside the magazine a tiny card stated the following: Rats can take over your house before you even know it. Call Masa Pest Control. The idea generated a responce over 20% more calls in the first 2 weeks. Moreover, people were amazed by the idea to the extent that they requested more copies of the mailer for their friends.

Agency: TBWA\RAAD, Saudi Arabia.

Aseema Charitable Trust "Abacus"

Aseema Charitable Trust wanted to promote the cause of educating street children... amongst the affluent citizens of Mumbai. Being apathetic to this need, they had to be shaken up and made aware. The ubiquitous storm drain was transformed into an "Abacus". School was brought to the street!

Agency: 141 Sercon Mumbai, India.

Eye Bank Coordination & Research Centre "Donate"

They inserted this magazine innovation in a national weekly. In its folded form, the reader saw one part of the message wich was, "When one person donates his eyes..." and a visual of a normal man. But as the reader pulled the fold away, the visual showed images of two blind men with eyesight restored in one eye each. And the full message, "When one person donates his eyes, two blind people can see." This was a relatively unknown fact which was brought to light with this simple innovation. And as a result eyebanks across the country showed a sudden spurge in the number of willing donors.

Agency: JWT Mumbai, India.

Milky Way "Conveyor Belt"

Passengers took part in a moving demonstration of Milky Way bar's stretchy caramel.

Agency: BBDO New York, USA.

The Mellor Partnership "Titles"

Upgrade your job, not your job title.

Agency: Leagas Delaney London, United Kingdom.

The Weingart Homeless Homeless Project.

To raise awareness for the Weingart Homeless Center, they took a non traditional approach that made people imagine themselves homeless if only for a moment. They photographed a dozen of the 70.000 people living on the streets of Los Angeles. They gave each of them a blank cardboard sign and had them write the same message: Before you turn away, put yourself in my place. Followed by the URL, weingart.org. Then they took those images, blew them up life-size, removed their faces and made them into photo-realistic cardboard cutouts. They placed the cutouts in upscale shopping centers in Bevery Hills and Santa Monica. Soon the homeless could not be ignored. This project not only raised awareness, but it ultimately raised funds.

Agency: David & Goliath Los Angeles, USA.

TV3 "Million Dollar Catch"

Nice ambient for the TV show Million Dollar Catch. Just place a sticker at the end of the lanes and advertise for your other TV Show.

Agency: Colenso BBDO Auckland, New Zealand.

Kingston Technology "Waterproof Memories"

To promote Kingston's waterproof pen drive with 32 GB memory, they used sand as a medium. A stencil was created with the headline etched into it. This was then pressed at low tide near the waterline on Mumbai's Juhu beach, wich attracts large crowds during weekends. below this was the Kingston logo and product detail printed on waterproof material and mounted on a board that was affixed onto the sand. When the tide started to come in, it covered the words, leaving only Kingston Waterproof Pen Drives behind. When the water retreated, it washed away the headline, thus driving home the central message. This exercise was repeated over several weekends, at different spots on the beach.

Agency: Six Inches Communication Mumbai, India.

Inspiration.

SKIN is a "mortal art" project created by the writer Shelley Jackson in which 2,095 people will each tattoo one word of a 2,095-word story called Skin, all in the same font (a classic book font). The full text of the story will never be published. It's up to the participants to find each-other and compile the story, if they're so interested.

Check the site here:
Skin

The Green Force "Shade"

This ambient idea was executed on the windows of various non-ac cabs in Delhi. When the window is rolled up, the image of a tree appears on the glass, wich actually provides shade to the passenger, along with the message "Trees give shade. Save them." Thus driving the point home that trees give shade and therefore we should save them.

Agency: Mudra Communications New Delhi, India.

Milano Chapter Motoclub "Ladies of Harley"

This calendar tells twelve true stories about Harleys and their special owners. They are special because they are the ladies of Milan Chapter Motoclub. And, overall, they are not professional models. Month after month, they get in touch with words, personal thoughts and colours of these relationships. All the proceeds will go to the Hospital Buzzi of Milan in order to finance renovation plans.

Agency: Grey Milan, Italy.