Elm Grove Police Department "Slower is better"

Elm Grove Police Department "Slower is better"

Agency: Cramer-Krasselt, Milwaukee, USA.

Guinness Pool cue"

Guinness Draught pool cue tip reminds pub goers to grab a Guinness.

Agency: Tank Communications Chicago, USA.

S4 "Illegible business cards"

The brief was to prepare a presentation to demonstrate their creativity for a new client that specializes in computer data security. Show that they know what are they working on and what is their point of vieuw on the problem. They produced a version of their agency business cards with errors - basically illegible. They gave them to the client at the meeting to show how can they communicate data protection and problems related with loosing data. As well as demonstrating their creativity.

Agency: S4, Poland.

Big Big "Giant Bubbles"

Action prepared in places with large concentration of children and parents to show that the chewing gum Big Big makes giant and fun bubbles. A mechanism installed inside a car and a restroom, inflated and deflated large rubber balls, causing the impression that someone was inside blowing such a big bubble that it would be coming out of openings and windows.

Check the video here:
Big Big

Agency: Leo Burnett, Brazil.

MundoCar Shopping "For Sale"

In Brazil, when you want to sell a vehicle, it’s common for people to put a sign in the car window. To promote a new used cars shopping mall fake signs were produced to be put in the windshields of parked vehicles. In the back of the sign the campaign was revealed.

Agency: Kaapora Florianópolis, Brazil.

Jif Mopp "Dirty board"

JIF Mopp is the most known floor sweeper product in Norway. It uses a dry microfiber cloth that attracts dust. An abribus board with the JIF microfiber cloth covering the board placed close to city traffic. The cloth gets dirtier every day. The logo and the text ‘Recommended by the Norwegian Asthmatic Organization’ are printed on transparent plastic plate on the top. The cloth beneath the plate remains clean, so people can see how dirty the rest of the cloth has become.

Agency: Aich & Mokie Oslo, Norway.

Israel Cancer Association "Grill towels"

An ambient marketing activity which took place in Gordon beach, Tel Aviv, in order to increase awareness to sun damage and skin cancer. The activity included 50 towels with a coal grill print on them. The towels where placed from early morning to late noon, during which we received countless reactions from passers-by, unable to ingnore the unusual site which appeared in front of them. The activity obtained wide media coverage, on TV, local news papers and the internet.

Agency: Gitam BBDO, Israel.

Beauty salon "Ponytail Train Handle"

As a local beauty salon franchise, Johnny Andrean launched a hair-strengthening product. They wanted to communicate it with a low budget but with an impact result. Sometimes our daily activities can cause our beautiful long-hait to break and fall off. How much broken hair or hair-fall caused by accidental pulls? Therefore, they are proposing a ponytail as a passenger handle substitute in public transportations such as commuter trains to demonstrate how strong your hair is. The main reason they are using trains is because it is a frequently-used mode of transportation for urban people. An amusing, fascinating and memorable talk-of-the-town ambient ad that can create amazement because people can actually see, tough and feel it themselves. The outcome? Many people will inquire about this product and try it at a Johnny Andrean salon.

Agency: Fortune, Indonesia.

Optica Profesional "Take a good look before you vote"

Ecuador is the Latin American country with the most electoral processes in the past decade. 8 presidents in 12 year and 5 elections en the past 2 years which evidence a politic instability that has not allowed those in power a constant support in their administration. Optica Profesional took advantage of the last presidental elections this past 26th of April with a promotion to increment traffic to stores and generate a reflection of voters on the importance of choosing wisely. All communication was done with materials similar to those of political campaigns (posters, flyers) in store and the surrounding areas. In addition they created a candidate to reference the risk of choosing poorly. Their "candidate" paraded through various locations and it's campaign team distributed the material. There was an increment of over 600% in store visits on Election Day and the following week of activity. People on the street felt very identified with the message.

Agency: Rivas Herrera/Y&R Quito, Ecuador.

GAM3 "Traffic signs"

CAM3 is an international non-profit organization that arranges street basket tournaments and urban cultural events for kids in Denmark and the Middle East in order to integrate minority youth in the community. In 2007 GAM3 became official NBA Cares Community Partner. GAM3 wanted to promote the annual GAM3 basket finals in Copenhagen to a target group of 12+ street ballers without a media budget. GAM3's tag line is "Take it to the streets" and so they did. In order to gain awareness, they temporarily turned pedestrians on Copenhagen traffic signs into basketball players. This way, they quitte literally reached the target group on the street level and helped promote street basket as basketball's more adventurous offspring.

Agency: Plant Copenhagen, Denmark.

Elmex "Bus Ticket"

Elmex wanted to promote their anti-cavities toothpaste, under the tagline "Helps prevent cavities" and asked them to find a surprising way to expose it. They collaborated with the leading bus company in Israel, and printed over 600,000 season tickets (an entire year's supply). One side of the ticket was a regular season ticket, while the other side looked like human teeth. Whenever a passenger got on the bus, the driver punched the ticket thus creating a hole in the "tooth". Over 600,000 people were exposed to the creation of the hole and to the message: "Elmex - Helps prevent cavities".

Agency: Shalmor Avnon Amichay/Y&R Interactive Tel Aviv, Israel.

Faber Castell "Graffitti"

Faber Castell use the street walls to communicate color's variety.

Agency: Unitas/RNL Santiago, Chile.

The Sydney Morning Herald "Cymbals"

They promote the CD give away in The Sydney Morning Herald of performances by The Sydney Symphony Orchestra.

Agency: Whybin\TBWA\TEQUILA Sydney, Australia.

Women’s room "Bring the problem to the light of day"

Most people do not realize that non-physical violence is also a form of abuse. Even if the recognize it, they do nothing about it. Unwanted verbal or physical behavior of sexual nature often leaves invisible consequenses. To prevent the violence and alarm the audience people need to speak about the problem - Bring it to the light of day. The transparency of newspaper material was used to illustrate the idea. In order to see the message readers had to take action and lift the print ad towards a light. The front side and the back side combined reveal the invisible and highlight the problem (black eye is formed from terms describing consequences of violence).

Agency: Imago reklamna agencija Zagreb, Croatia.

Minigolf World Championships 2009 "Drainpipe"

The challenge was to promoto the Minigolf World Championships 2009 with a non-existent budget. In the city of Odense they used drainpipes, wich were connected to gutters, to create extremely difficult minigolf courses. A head-turning event, wich was also mentioned in several Danish newspapers.

Agency: Bach+Andersen Copenhagen, Denmark.

The Foundation of Education for Life and Society "Poor child"

The brief was to create a donation box which calls out to the society the very problem this country is unknowingly facing. The challenge and objective was to get attention from the target consumer. Using the display of a boy making a donation box, placing the display on a pedestrian in front of the school. What is currently going on in this society which few people acknowledge is that over 100.000 youngsters in Thailand have no access to schooling education. Many of them are homeless, risking their youths on the streets. Even the cheapest government school is unaffordable. What prevents these poor children from their opportunity to go to school... is not the school fence, but the unimaginable gap of the country economy, wich dead locks them from their promising future. If every bath donated into the box means a key to unlock the door to their education, a social-wide acknowledgement may help these less-opportunity young from their unpromising future.

Agency: High Advertising Bangkok, Thailand.

Inspiration.

The RoyalTea Tea bags designed by German design company Donkey Products. You can have a “TeaParty” with you favorite characters or strippers with the RoyalTea, DemocraTea and StripTea sets. Each one has five tea bag sachets.

ChicagoNow.com "Chalk blog"

They created a “chalk blog” in Chicago’s busy Pioneer Court using 40 eight-foot boards spread throughout the courtyard. They posed some of the provocative questions that spark debate on ChicagoNow blogs every day, such as “What would you do to improve the CTA?” and “What will the Olympics do for this city?” The chalk blog drew thousands of visitors with just as many opinions, giving them the opportunity to experience ChicagoNow offline. One of the most important strategic considerations was that people who read blogs don’t just care about the posts from the bloggers – they also care about what other readers have to say in the comments. This was their way of capturing that.

Agency: Zig, USA.

John Caples Awards entries now open.

The only direct marketing awards show judged solely on creativity. The only direct marketing awards show judged solely by more than 80 top-level creative directors. The only direct marketing awards show to enter if you're only going to enter one.

Entry deadline: Monday, september 28.

Download your entry kit here:
Caples Awards

Basheer Graphic Book "Rainbow by Pantone"

Basheer graphic bookstore would like to promote Pantone color guide book to art college students and faculty, and to convince them that Pantone has the most color selection for their printing guidance.

Agency: Bates 141 Jakarta, Indonesia.