Tuesday, October 24, 2006

French Médecins du Monde.

Guerilla campaign from the French Médecins du Monde. You thought France is one of the most civilized countries in the World? Last winter many homeless and poor elderly people died because of the cold. In this guerilla campaign crucifixes are made from street poles with the text: “Every winter, hundreds of homeless die on the sidewalks. React.”

Agency: Euro RSCG C&O, France.